How to Grab Visitors’ Attention with Digital Marketing for your Hotel?

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How to Grab Visitors Attention with Digital
Marketing for your Hotel?
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• Marketing your hotel business is just like
  selling sweets in a sweet shop everyone comes
  in with a different taste they want to satisfy.
  There are many competitors in the hospitality
  field, and beating them is not an easy job.

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• Improving online visibility is the primary means
  of marketing nowadays. Ten years ago, people used
  to walk into a particular place to make bookings,
  today guests are totally dependent upon the
  internet when choosing a hotel. Nearly half (43)
  of modern travelers search for hotels online and
  also do bookings on the internet.

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• Is your hotel staying up to date with the latest
  digital marketing trends? If not, its the time
  to adapt some real marketing tips. Here we are
  sharing some of the top internet marketing
  strategies for your hotel in order to reach more
  guests online. Each strategy is written with the
  hospitality industry in mind by internet
  marketing professionals.

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Tip 1 Optimise Your Website for Search Engines

• Optimising a website for search engines like
  Google, Yahoo Bing is a process called Search
  Engine Optimisation (SEO). It is one of the
  fundamental strategies for hotel marketing. SEO
  is known as one of the largest strategies that
  drive organic traffic towards a hotel business.

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• As the Google Algorithm changes from time to
  time, you have to adopt only those SEO strategies
  that are compatible with the latest Google
  Algorithm. A good SEO strategy if adopted
  properly, will help your website to rank higher
  on Search Engine Result Pages (SERP).

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• I want to ask you a question how many times do
  you go to the second results page while searching
  for something on search engines? Almost never,
  right? Only 1 of total clicks are made on the
  second page. This is why everyone wants to bring
  their website to the top of the search engine
  results. The websites at the top of the results
  list are all practicing good SEO.

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• In order to have a website with good SEO, you
  just need a few things
• Have a website that is mobile-friendly
  approximately 52 of web traffic comes from
  mobile devices.
• Proper keyword stuffing, This means all the
  important keywords have been used in your website
  content.

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• Social media connections have to build properly.
  This will also increase the external linking
  collection.
• Links are added properly with proper navigation
  tools to let people go to and from one page to
  another.
• All images have alt text so that search engines
  can easily read understand them.

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Tip 2 Local SEO

• Besides, Googles regular search list, there is
  another option, called Google My Business. Have
  you ever noticed it? If you are seeing businesses
  having addresses, website links, a short
  description, business hours, phone numbers, and
  photos, it means you are seeing Google My
  Business results.

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• Having all these details on the results page
  comes from setting up a local profile of your
  business.
• Local SEO is all about optimising your website
  on search engines locally. Optimising your
  website for the keyword Best Hotels in London
  instead of Best Hotels comes under local SEO.

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• Here are top tips on how to get your hotel rank
  better locally
• Post content with a local focus try to focus on
  city oriented keywords instead of broad keywords.
  It will improve your hotels local search ranking.

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• Never forget to optimise your Google maps and
  update citations. Claiming your map listing
  through Google My Business will increase your
  hotels exposure. An easy to understand example
  of citation building is the Yellow Pages.
• Try to build some local links which will boost
  relationships with local businesses and generate
  more traffic.

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Tip 3 Social Media Hotels

• Social media for hotels has become vital today
  in this crowded world of the internet. Some
  hotels have just created their social media
  accounts due to generic recommendation, but they
  do not update content regularly

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• It is necessary to be socially active on each
  platform too. Linking to social media pages from
  your hotel website and updating them regularly
  can encourage potential guests to contact you.

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• When it comes to active social media platforms,
  Facebook, Instagram, Pinterest, and Twitter come
  to everyones mind. Create an account on each of
  these platforms and post at least one or two
  posts daily in order to develop customer
  interaction. You can add your hotels pictures,
  videos, reviews, staff pictures, your hotels
  achievements, and more in daily posts.

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Tip 4 Try PPC to Beat your Competitors

• Pay-per-click advertising or PPC is another way
  to boost your hotels visibility and grab more
  visitors. Google searches not only provide you
  organic results but paid results also, which are
  possible with paid ads. PPC ads work for this. It
  is the perfect way to gain more visitors if you
  have many hotels in your area.

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• For example, you have set up an ad for your
  hotel with a keyword Hotels in London, and bid
  a particular amount for this ad in order to have
  your ad appear on the top of search engine
  results. Every time your ad is clicked, you will
  pay the amount that you have bid.

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Tip 5 Content Marketing

• Content marketing is all about the creation of
  relevant keyword rich content. Blog posts,
  articles and guides are real examples of content
  marketing which helps increase visitor
  interaction.

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• You can add informative posts in your blog
  section which will help travelers choose the
  right tourist spot, hotel, and transportation
  facilities while visiting your city. For example,
  Tips on finding an affordable hotel and What
  hotels should I try in London? are both great
  examples of engaging content marketing.

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• Content marketing also encourages the
  prospective customer with their booking decision.
  So always try think from the customers
  perspective. Try posting something that customers
  would like to search for.

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• Final Words
• Hopefully these marketing ideas strategies
  will help you reach more and more potential
  guests Online Business Solutions has got you
  covered. Feel free to reach us any time for any
  query by making a call on 44 20 3026 7340 or
  dropping an email at info_at_onlinebizsolutions.co.uk