8 Social Media Marketing Tips For Lawyers - PowerPoint PPT Presentation

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8 Social Media Marketing Tips For Lawyers

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In this presentation, we will discuss social media marketing tips for lawyers. Though most lawyers have a social media presence, not all make an impact. You have to implement the right strategies to make your presence felt. For more info: – PowerPoint PPT presentation

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Title: 8 Social Media Marketing Tips For Lawyers


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MAKING SEO WORK FOR YOUR LAW FIRM
  • In todays internet dominated world where
    everything is going digital, no business can
    afford to ignore the digital platform to promote
    itself.
  • More and more businesses are embracing digital
    marketing to stay ahead of the competition.
  • In this presentation, we will discuss social
    media marketing tips for lawyers. Though most
    lawyers have a social media presence, not all
    make an impact. You have to implement the right
    strategies to make your presence felt.
  • The goal of SEOwere toldis positioning your
    website to come up on the first page of search
    results so that people will find you quickly and
    select your firm over the competition.
  • If you get this SEO thing rightand invest
    significantly in a winning strategy created by an
    law firm SEO expertyou will see a substantial
    increase in website traffic.
  • The little secret SEO vendors wont always tell
    you? The key to a meaningful and successful SEO
    strategy isnt traffic its conversion.

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1. Look for Success
  • Including social media in your law firms
    marketing strategy doesnt mean just creating an
    account on various social media platforms. You
    have to be actively engaged with your account to
    attract potential clients.
  • you need to make your profile thoroughly with all
    the details about your area of practice and
    expertise.
  • You also need to place customized logos and
    images so that people can easily recognize you.
    And above all, you will have to regularly post on
    your account to keep people interested.

4
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2. Be Presentable
  • You have to manage your time and post regularly
    on social media channels.
  • Though it is difficult to find real followers,
    you shouldnt resort to auto post your content as
    people would take them as spam.
  • It could be counterproductive and you may lose
    your clients. Also, different platforms have
    different requirements, so you need to customize
    your content accordingly.

5
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3. Continuous Process
  • Growing your reach through social media takes
    time. Social media marketing is directly
    associated with the number of followers one has.
    However, you also need to look at the type of
    followers you have.
  • Instead of buying fans and followers, you should
    rather try to build your fan base organically.
  • Doing so would ensure that the people following
    you have interest in your practice, and are quite
    likely to avail your services in the future.

6
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4. Schedule Posts
  • Time is a real issue with lawyers, and
    consistently posting content on social media can
    be difficult for them.
  • For your social media marketing Strategy to be
    successful you have to make regular posts.
  • You need to figure out the best time to make your
    posts.Posting at the wrong time might make your
    content irrelevant to the target audience.

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5. Networking
  • You need to proactively promote yourself by
    interacting with your followers.
  • Networking on social media is very similar to
    physical networking and you will have to
    introduce yourself to others.
  • Make sure that you reply to posts and be a part
    of conversations that are relevant.

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6. Interact with Other Lawyers
  • The legal profession has different specialties
    and practice areas.
  • It is rare to find lawyers who practice in
    multiple areas, they specialize in one field.
  • The user base of social media is diverse and you
    get the chance to interact with people from
    different fields and you should try to connect
    with as many lawyers as possible.

9
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7. Avoid Arguments
  • One important aspect of digital marketing for
    lawyers is to avoid online arguments as it can
    harm your reputation.
  • Your opinion may differ from others, but getting
    involved in heated arguments should be avoided.
    It only decreases your credibility.

10
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8. Do Not Over Promote
  • One very important thing to remember is to not
    over promote yourself by bragging about your
    achievements.
  • Sharing your awards and achievements on social
    media is good, but you should be careful of not
    over-doing it.
  • Such content should only be shared once in a
    while, or else it could alienate your potential
    clients.

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Contact Us
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contacts.
info_at_conroycreativecounsel.com
https//conroycreativecounsel.com
Irvine, CA, USA Zip Code 92618
855.835.5329
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