5 Law Firm Digital Marketing Trends Attorneys Must Know

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• Law firm owners and attorneys have realized that
  they need to leverage the digital space in a
  planned manner to promote their practice.
• This has helped in the development of a separate
  stream within online marketing that is focused
  solely on promoting legal agencies.
• Professionals at law firm marketing services must
  also know about these trends so that they can
  provide better service to their clients.

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1. Increased Local Searches Related To Lawyers

• The continuing proliferation of mobile devices
  coupled with better internet technology has
  resulted in an increase in local searches.
• The more local citations they generate, the
  better their chances of appearing prominently in
  related search results.
• They must also ensure that their interfaces are
  aligned for mobile devices. Their websites must
  be responsive and call-to-action buttons must
  also be aligned for tapping actions.

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2. Growing Popularity Of Visual-based Material

• Until recently, attorneys depended on text-based
  content to target their audiences. They posted
  blogs on their websites as well as other
  interfaces to answer potential clients questions
  and impress them.
• Smart attorneys are already using videos on their
  profiles and landing pages.
• Many of them are also posting guides or
  addressing issues in the form of videos on
  different platforms like YouTube and social media.

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3. More Focus On Relationship Management

• Boosting client intake is vital for growing a
  firm but maintaining healthy relationships with
  existing clientele is equally important. Past
  users can bring in repeat business as well as
  provide valuable referrals.
• One of the most prominent law firm digital
  marketing trends in 2020 will be the increased
  focus on relationship management through digital
  platforms.
• Legal practitioners will look to deploy
  instruments like newsletters to engage their
  present clients.

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4. Rising Numbers Of Voice Searches

• Another technological innovation that has
  affected attorney website marketing is the
  emergence of smart speakers. These devices are
  activated by verbal commands and people are using
  them for conducting searches.
• Lawyers have to align their promotional
  strategies with this emerging trend.People, while
  conducting an oral search, tend to speak full
  questions.
• This is completely different from the traditional
  search wherein users only entered the most
  important terms.

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5. Emphasis On Generating More And More Trust
Signals

• There are two main factors considered by a legal
  searcher. The first is whether the entity is
  suitable for fulfilling her legal requirement or
  not. The second is assessing the reputation of
  the professional or the agency.
• While strategies like keyword optimization and
  content marketing help lawyers in addressing the
  first factor, to counter the second they look to
  generate as many trust signals as possible.
• It has become normal for attorneys to request
  their clients to leave reviews on the website,
  Google My Business page, and other digital
  platforms.

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