5 Law Firm Digital Marketing Trends Attorneys Must Know - PowerPoint PPT Presentation

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5 Law Firm Digital Marketing Trends Attorneys Must Know

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Law firm owners and attorneys have realized that they need to leverage the digital space in a planned manner to promote their practice. This has helped in the development of a separate stream within online marketing that is focused solely on promoting legal agencies. This practice has also been evolving for some time and here we are presenting the 5 law firm digital marketing trends that are expected to rule this year. For more info: – PowerPoint PPT presentation

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Date added: 13 October 2020
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Title: 5 Law Firm Digital Marketing Trends Attorneys Must Know


1
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2
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  • Law firm owners and attorneys have realized that
    they need to leverage the digital space in a
    planned manner to promote their practice.
  • This has helped in the development of a separate
    stream within online marketing that is focused
    solely on promoting legal agencies.
  • Professionals at law firm marketing services must
    also know about these trends so that they can
    provide better service to their clients.

3
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1. Increased Local Searches Related To Lawyers
  • The continuing proliferation of mobile devices
    coupled with better internet technology has
    resulted in an increase in local searches.
  • The more local citations they generate, the
    better their chances of appearing prominently in
    related search results.
  • They must also ensure that their interfaces are
    aligned for mobile devices. Their websites must
    be responsive and call-to-action buttons must
    also be aligned for tapping actions.

4
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2. Growing Popularity Of Visual-based Material
  • Until recently, attorneys depended on text-based
    content to target their audiences. They posted
    blogs on their websites as well as other
    interfaces to answer potential clients questions
    and impress them.
  • Smart attorneys are already using videos on their
    profiles and landing pages.
  • Many of them are also posting guides or
    addressing issues in the form of videos on
    different platforms like YouTube and social media.

5
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3. More Focus On Relationship Management
  • Boosting client intake is vital for growing a
    firm but maintaining healthy relationships with
    existing clientele is equally important. Past
    users can bring in repeat business as well as
    provide valuable referrals.
  • One of the most prominent law firm digital
    marketing trends in 2020 will be the increased
    focus on relationship management through digital
    platforms.
  • Legal practitioners will look to deploy
    instruments like newsletters to engage their
    present clients.

6
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4. Rising Numbers Of Voice Searches
  • Another technological innovation that has
    affected attorney website marketing is the
    emergence of smart speakers. These devices are
    activated by verbal commands and people are using
    them for conducting searches.
  • Lawyers have to align their promotional
    strategies with this emerging trend.People, while
    conducting an oral search, tend to speak full
    questions.
  • This is completely different from the traditional
    search wherein users only entered the most
    important terms.

7
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5. Emphasis On Generating More And More Trust
Signals
  • There are two main factors considered by a legal
    searcher. The first is whether the entity is
    suitable for fulfilling her legal requirement or
    not. The second is assessing the reputation of
    the professional or the agency.
  • While strategies like keyword optimization and
    content marketing help lawyers in addressing the
    first factor, to counter the second they look to
    generate as many trust signals as possible.
  • It has become normal for attorneys to request
    their clients to leave reviews on the website,
    Google My Business page, and other digital
    platforms.

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855.835.5329
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