Online Marketing Strategies That Can Help Law Firms Scale New Heights - PowerPoint PPT Presentation

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Online Marketing Strategies That Can Help Law Firms Scale New Heights

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Driving traffic to their website, getting more phone calls, and generating continuous referrals and repeat business is critical to the success of law firm internet marketing. Building trust with clients is very important for your online marketing campaign to be successful. So how does a law firm do that? There are several ways to achieving that. We discuss here, some marketing strategies for a law firm to reach new clients. Visit here: – PowerPoint PPT presentation

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Date added: 30 September 2020
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Title: Online Marketing Strategies That Can Help Law Firms Scale New Heights


1
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1 855 835 5329
2
Email us info_at_conroycreativecounsel.com Call us
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  • Driving traffic to their website, getting more
    phone calls and generating continuous referrals
    and repeat business are critical to the success
    of law firm internet marketing.
  • Building trust with clients is very important for
    your online marketing campaign to be successful.
  • This should be followed by strategies to educate
    website visitors and convert them into loyal
    clients.

3
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1. Website Optimization
  • Your website should be a tool for you to convert
    visitors into clients. All websites should have
    clear branding and messaging, be fast loading as
    customers want to get information quickly.
  • It should have easy navigation, irrespective of
    the device it is viewed on. The content on your
    website should be easy to read on all devices.
  • Ensure your phone number is displayed
    prominently. Also, adding a CTA at the bottom of
    your service pages and blog posts will encourage
    visitors to your website to contact you.

4
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2. Content Marketing Strategy
  • Apart from videos and downloadable content, you
    should establish a strong content marketing
    strategy to build a positive online reputation to
    benefit from SEO.
  • To do this, build credible backlinks and create
    content that point to other pages on your website
    as additional resources.
  • Another way of adding value for your audience is
    by contributing content to other websites.

5
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3. Leveraging Social Media
  • Your law firm internet marketing efforts should
    also include leveraging social media to garner
    increased customer interest.
  • It was Facebook that brought in the most
    business. LinkedIn was second with 27 business
    generation.
  • Whether it is bringing in new business or gaining
    authority as a lawyer, LinkedIn and Facebook are
    the two most important channels where every
    lawyer should have a presence.

6
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4. Types of content that should be shared on
social media are
  • Share your own blog posts and other credible
    sources to support your commitment to law.
  • To illustrate your firms commitment to giving
    back to the society, share volunteer experiences
    that showcase your dedication to your local
    community.
  • FAQs can be a great place to start blog posts and
    social media posts. Answer common legal questions
    that relate to your practice area. You can
    consider going live on Facebook to answer FAQs.

7
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5. Using data to refine strategies and improve
results
  • Digital marketing analytics is very important in
    online marketing for law firms. It allows you to
    better understand the sources of traffic, the
    click-through rates and bounce rates.
  • Analytics can dig even deeper to help you refine
    site navigation as well. Analytics also provide
    important data on organic and paid search
    campaigns.
  • It also points out which topics, ads or site
    layouts bring the best results.

8
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6. Work regularly at it
  • Continuous efforts are needed in law firm
    internet marketing.
  • You have to keep on updating content and
    information to be relevant to the changing market
    situations.
  • It not only helps you retain your existing
    clients but it is also vital in generating new
    customer interest for your law firm so that you
    can consolidate your position in your
    geographical location and practice area.

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Contact Us
We are always happy to make valuable new
contacts.
info_at_conroycreativecounsel.com
https//conroycreativecounsel.com
Irvine, CA, USA Zip Code 92618
855.835.5329
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