SEO-Friendly Web Design: What To Know - PowerPoint PPT Presentation

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SEO-Friendly Web Design: What To Know

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What is SEO friendly web design? The elements of SEO friendly web design. The Basics of Responsible SEO-Friendly Web Design. Defining responsible SEO friendly web design. The basics of responsible SEO web design. The Elements of SEO-Friendly Website Design. – PowerPoint PPT presentation

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Date added: 2 July 2019
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Title: SEO-Friendly Web Design: What To Know


1
SEO-Friendly Web Design What To Know
2
Introduction
  • Search engine optimization is important to every
    business and individual who wants to maintain a
    website today. Without using search engine
    optimization for their websites, it gets much
    more difficult for those same websites to
    maintain visibility on the web. Even though
    search engine optimization is an important aspect
    of maintaining a website, this collection of best
    web practices is not something to implement after
    designing the entire website. The best SEO
    practices start right when the website is in its
    initial planning stages. Today, SEO friendly web
    design is the key to achieving a better optimized
    and more visible presence on the web.

3
Content
  • What is SEO friendly web design?
  • The elements of SEO friendly web design
  • The Basics of Responsible SEO-Friendly Web Design
  • Defining responsible SEO friendly web design
  • The basics of responsible SEO web design
  • The Elements of SEO-Friendly Website Design
  • Integrating social media
  • Optimizing images
  • Search engine accessibility
  • Web design that reacts
  • Content organization within a website

4
What is SEO friendly web design?
  • Although it sounds complicated, the concept
    behind SEO friendly web design is actually pretty
    straightforward. SEO friendly web design is a
    collective of practices that enable a website to
    be found on the web. By using search engine
    optimization practices when designing a website,
    it enables search engines to later find, explore,
    and index web pages within a website. When an
    entire website gets indexed, it allows users to
    find the website by means of a search engine.
    This process is what enables websites to be found
    on the web, and it all starts with developing the
    website to be SEO friendly in the first place.

5
The elements of SEO friendly web design
  • SEO friendly web design starts with just a few
    essential elements. A few of these essential web
    design elements include a content management
    system, search engine accessibility, and securing
    web hosting and a domain name.
  • Search engine accessibility starts with finding
    ways to make a website or several web pages more
    assessable to search engines. Search engines
    generally access websites through what is known
    as a web crawler, a type of automated program
    that browses the web and copies data from web
    pages in order for search engines to index them.
    The main way to make a website more visible to
    search engine crawlers is optimizing the website
    and its content to enable the crawling. Keeping
    website content based on text only is one way
    this is accomplished. Clean website code and
    content is easier for a search engine crawler to
    read, rather than if the content and code remain
    cluttered and hard to read.

6
  • Content management systems are a type of program
    used to create and manage different types of
    content. Today, businesses and individuals have
    many options for content management systems, such
    as blogging platforms or business-oriented
    databases that draw up content as it is needed
    for consumption on the web.
  • Before worrying about content management systems
    and making the website assessable to search
    engines, SEO friendly web design starts with
    securing a memorable domain name along with a
    good hosting plan. A good web host keeps a
    website up and running fast, as well as
    troubleshooting problems with keeping the site up
    on their end. Domain names are essentially the
    name of the website, the web address that users
    type into web browsers. Businesses and
    individuals should select a domain name that not
    only reflects their business niche but the
    content that they plan to host on their website.

7
The Basics of Responsible SEO-Friendly Web Design
  • Becoming more visible on the web starts with
    implementing SEO friendly web design for a
    website. There is a good reason for the
    importance of SEO friendly web design, too.
    Besides making a website more visible, it also
    leads to businesses and individuals developing a
    higher chance of gaining more supporters or
    customers over time. In order to achieve either
    goal, however, utilizing responsible SEO friendly
    web design is essential to any business or
    individual who desires to stand out on the web in
    a big way. SEO helps connect businesses and
    individuals to consumers and without it, joining
    both parties is considered a difficult task on
    today's web.

8
Defining responsible SEO friendly web design
  • Responsible SEO friendly web design is known to
    take a simple website to the next level,
    transforming the site into a center of
    authoritative information on its corner of the
    web. This type of web design, however, is more
    than just shortcuts to better web exposure. It is
    an entire system designed to increase the
    relevance of a website from the ground up.

9
The basics of responsible SEO web design
  • Designing a website is rather uncomplicated,
    especially nowadays. When search engine
    optimization practices are put into the mix, it
    does get tricky, but ultimately does not hinder
    anyone looking to create SEO friendly web design
    from getting started.
  • Website content is one basic element of SEO
    friendly web design that helps define the bulk of
    a website. The content of a website can cover
    practically any topic, and when properly
    integrated with SEO practices, the content also
    leads web visitors to the website itself. Search
    engines evaluate website content as one factor
    that helps them rank websites in search engine
    results pages.

10
  • Along with effective website content, properly
    targeted keywords also help increase website
    visibility in search engine results pages.
    Keywords are generally the words or phrases that
    web users type into search engines, so they can
    find a variety of web pages. The more targeted or
    focused the keywords are, the higher the chance
    that a particular web page will rank higher for
    that corresponding keyword.
  • Another basic element of SEO friendly web design
    is relatively new to the world of SEO, but it is
    an adaptation of web design practices from the
    past. The accessibility of content on a web page
    plays an even larger role in how search engines
    access the content. A lot of search engines
    prefer content presented in accessible places,
    such as immediately displayed on the front page
    of a website or blog. Content displaying
    technology like infinite scrolling is now said to
    complicate how search engines see content since
    it diminishes older content in favor of newer
    content.

11
  • Search engines see all content, whether it is new
    or older. Making all content regardless of age
    visible on a site is more important than ever,
    making that an essential element of today's SEO
    friendly web design. The basics of SEO friendly
    web design span many different elements of
    today's web design practices. Fortunately, it is
    easier than ever for businesses and individuals
    to make their website design more friendly to
    search engine optimization.

12
The Elements of SEO-Friendly Website Design
  • Today, SEO friendly web design matters when
    planning a website for a business or individual
    project. Elements like responsive web design
    content management systems, search engine
    accessibility, image optimization, and social
    media integration matter in search engine
    optimization practices these days. Some might
    assume that the elements of SEO friendly web
    design are tricky to implement into a website.
    However, these search engine optimization
    essentials are relatively uncomplicated in
    nature.

13
Integrating social media
  • Social media integration joins websites with
    their corresponding social media pages. This
    practice helps lead social media users to a
    website, and also helps increase the amount of
    traffic being directed toward a website. More
    traffic going toward a website also shows a
    search engine that the site in question maintains
    considerable popularity, which has a direct
    impact on search rankings.

14
Optimizing images
  • It is tempting to use large, high-quality images
    for a web page. Most websites, however, greatly
    benefit from optimizing those images to improve
    site performance for all users. A common way to
    optimize images for websites is compressing and
    resizing those images without reducing their
    overall quality. By doing this task, the images
    on the website will remain as good looking as
    they were in full size, but it significantly
    reduces any performance hits that users may
    encounter on a mobile device or desktop computer.
    The addition of alt tags (underlying image
    description) to images also helps bolster site
    visibility to search engines.

15
Search engine accessibility
  • In order to rank in search engine results pages,
    a website needs to have each of its corresponding
    pages optimized for search engine accessibility.
    This SEO friendly web design practice generally
    involves cleaning up website code to look and
    perform more efficiently, as well as creating
    website content that is keyword targeted and
    properly integrated with quality backlinks. The
    combination of these practices makes a difference
    in how a search engine is able to read each web
    page for indexing within its system.

16
Web design that reacts
  • Responsive web design is still a common talking
    point of SEO friendly web design for good reason.
    More people use mobile devices to visit websites,
    so businesses and individuals cannot rely on web
    design only suited for sites that can only be
    viewed via desktop. Websites that use responsive
    web design can be viewed on most devices without
    sacrificing the quality of the website. This
    practice allows people from all over to view
    websites anywhere in the world, whether they use
    a mobile device or desktop computer. The search
    engine also favors websites with a responsive
    design that displays content, since that
    particular design helps people on mobile devices
    consume content in a more efficient way.

17
Content organization within a website
  • Without a system to organize properly optimized
    web content, it is difficult for a search engine
    to see a website. Content management systems help
    organize website content by making it easier for
    search engines to find the content within the
    pages of a website. There are many content
    management systems available for use today, so
    prospective users are advised to research what
    might work best for their needs.
  • For more information, please visit
  • https//www.seoresellerguy.com/
  • https//www.2marketing.com/
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