Design a Search Engine Friendly site for Maximum Visibility - PowerPoint PPT Presentation

View by Category
About This Presentation
Title:

Design a Search Engine Friendly site for Maximum Visibility

Description:

While it might be possible to optimize the current website effectively, it is most efficient to build necessary SEO components into architecture and site design right from go. – PowerPoint PPT presentation

Number of Views:2
Slides: 11
Provided by: nrnoahryan

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Design a Search Engine Friendly site for Maximum Visibility


1
Design a Search Engine Friendly site for Maximum
Visibility
  • Created By Digiwhiz

2
While it might be possible to optimize current
website effectively, it is most efficient to
build necessary SEO components into architecture
and site design right from go. Whether you are
planning to hire a designer or using any
pre-built template from scratch, it is vital to
understand basics on how you can create an SEO
friendly online site. There are some major
factors to incorporate if you want site that is
both usable for visitors and optimized for search
engine traffic and visibility.
3
Proficient URL Structure
While determining the right URL structure to use,
it is vital to ensure that the URLs help in
indicating topic of content clearly. It means
things should be descriptive and static and must
have relevant keywords so both visitor and search
engines know what the page is all about. While
using multi-words URL, the standard of industry
is to use dashes other than underscores. You
should avoid using ID numbers or any other
irrelevant and convoluted characters in URL. Your
site visitors and Google will appreciate simple
and short URL, which convey your contents
subject matter well.
4
Descriptive and Simple Navigation
You always want the navigation structure to be
efficient, simple and easy for Google and even
visitors to follow. This site will mainly place
main navigation menu right across top of page or
even vertically down the left part of page. Even
though some site owners are mainly tempted to put
menu elsewhere, usability and many eye-tracking
studies have shown that these chosen positions
work best. Fly out and dropdown menus are okay
but need to be used with care as they can be more
difficult for robot visitors and humans to
navigate.
5
Going for The Responsive Design
For ensuring that visitors can access site
properly regardless of the device they are,
having responsive website needs to be your
priority. Dedicated mobile site can work well but
responsive design helps in avoiding some sticky
issues like duplicate content and having to build
and maintain two of the separate sites. Even
though it is beyond scope of this post, some
changes to the Google algorithm have changed how
you have to approach SEO in content strategies.
6
Social Media Form of Integration
Now you have evidence that Google is not using
social signals from Twitter and FB as part of
ranking algorithm. Well, the indirect benefits of
these social media channels have always been
proven. Social media propels content around web
and help it get in front of maximum people to
gain more links and mentions. Therefore, it helps
in increasing your search engine ranks too and
even your credibility, brand awareness, reach and
authority. Some practices for adding social into
site includes ensuring that you have easy social
media based share icons on product pages and blog
posts.
7
Some of the properly optimized images
  • Whenever you are designing your website, ensure
    that images are of minimal size used for
    providing better user experience. A good practice
    is to resize image to size that you want to
    display and not just shrinking them in source
    code. It can increase page loading times more.
    This step is rather important as slower loading
    speed has always been linked to worse user
    experience and some organic search rankings.
    Remember that alt image text is also pivotal. So,
    always remember to incorporate keywords properly
    into header image, logo and all buttons with
    other graphics that you might include in site
    design.

8
Just be sure to know more about these points
first and designing a perfect SEO friendly site
wont be that tough. It is perfect for maximizing
visibility at its best.
9
Original Source Web Design Company Melbourne
10
Thank You
About PowerShow.com