How can Web design and SEO work together to deliver max ROI? - PowerPoint PPT Presentation

View by Category
About This Presentation

How can Web design and SEO work together to deliver max ROI?


The ultimate goal of both web design and SEO is to deliver a great user experience, here is a list of strategies to achieve business goal. – PowerPoint PPT presentation

Number of Views:26
Date added: 24 June 2020
Slides: 10
Provided by: pixlogix


Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: How can Web design and SEO work together to deliver max ROI?


Most of us may think of web design and SEO as
completely different elements of an online
presence. Well, this isnt true. Search engines
dont just look at the content when index pages
they also look at the experience a page delivers
to customers. The fact is that web design and SEO
need to work together to help website owners get
the maximum benefits. In short, both of them
co-exist. You can look for an experienced website
design company in India that can help you build
an SEO-friendly website that works wonders for
your business. Some agencies that provide web
design services also offer SEO and other digital
marketing services to help your website rank
higher in the search engines and also drive
targeted traffic to it. An abysmally designed
page could provide weak user experience, and
search engines dont want to give their users
such experiences. In other words, they wont show
your website if it doesnt give their users what
they seeking. Its essential to understand that
most clients will assume their website will index
for their selected keywords. They desire SEO
results for their sales even though they dont
really know what it is and how it going to help
in boosting sales of any business with a greatly
designed website.  They might not realize its an
essential service. So, its up to you to consider
the ins and outs of Search Engine
Optimization and how it will affect their brand
presence. The ultimate goal of both website
design and SEO is to deliver a great user
experience. Designers focus on the aesthetic
components while SEO focuses on making the site
rank higher in Google. Some website owners may
think that they hired the best web design company
India and once their website is live, their job
is done. Thats just the beginning of your
journey. You need to hire skilled SEO experts to
help your business get visible online and make
Weve put together a list of strategies that can
be used for helping you achieve your business
goals 1. Define the goal Before you hire a web
design agency, you should identify your business
goals. Do you want to create brand visibility? Or
want to generate sales from your eCommerce store?
Are you looking for new customers who may be
interested in buying your products and services?
Once you know the goal behind your business
website, you can talk to the web designers and
SEO professionals to work together. Whether the
company you hire for web design services offers
SEO services, or you hire a third-party agency
for it, both teams can work together to help you
achieve higher profits. So, quality web design is
required for any operative internet marketing
campaign, mobile responsiveness will also boost
SEO techniques.  Your site design will affect
your Google rankings and Identify whether you
have a sustainable online presence or not.  This
is because design affects how search engines
distinguish your site, as well as how users
taking it. 2. Mobile-friendliness With a lot of
users browsing your website from their mobile
devices, you should hire a web designer who can
build a responsive website. No matter what device
the user accesses it from, the browsing
experience would be great. Did you know that
mobile-friendly websites have better chances of
ranking higher in search engines? Talk to the web
design company India to know whether they would
be creating a mobile-ready website for your
Responsiveness is very much basic essential
nowadays with the rise of mobile commerce. Web
design companies aggressively empathies more on
its mobile appearance rather than desktop its
relatively boost up the business. A good,
user-friendly website that is also striking will
bring visitors back. This is a simplistic way to
determine it, but its a fact. There is a lot
more that goes from the website design
perspective, but visitors will appreciate align
with a website compatible with mobile
devices. Mobile-friendly websites are intuitive,
customer-centric, and attractive on a shorter
screen. This interprets to exclusive user
experience for the users as they dont have to
search around to find the call to action buttons,
easy taskbars, and menus. Pictures will be an
appropriate size. And the website will load
quickly and cleanly. 3. User-friendly
website Websites with poor navigation or improper
categorization can increase the bounce rate. If a
visitor lands up on your website and cannot find
what hes looking for, there are chances that he
will leave the site and would never return back.
It is important to have a user-friendly website
that is easy to navigate. Try different ways to
engage your visitors and increase your conversion
rate. UX played at important role in shaping up a
website to serve business needs. A user- friendly
website can only be structured by a web design
company that has experience in the rebranding of
businesses. As it sets the tone of the entire
online presence, businesses focus on the
user-friendliness of the website a lot.
4. Fast loading website Does your website take
more than 3 seconds to load? You could be losing
a lot of business. Visitors are likely to leave
your site if the web pages dont load within 2-3
seconds. It is important to have a fast loading
website to reduce the bounce rate and achieve
higher search engine rankings. Optimize the
images, remove unnecessary plugins, and try
different methods that can help you make your
website load faster. Discuss this issue with the
top web design agency so that the professionals
can help you. A significant managed server or
host should also be able to support you resolve
the litany of additional factors that could be
slowing down your website. For media files to
details of the page, Server response time will
play a huge deciding factor in streamline page
loading time. 5. Engaging content Informative and
unique content is a must for the users and better
SEO. Google loves fresh and unique content with
the right use of keywords. One should make sure
that the website has the original and right piece
of information in the form of content on all the
website pages. Hire an experienced content writer
to produce the web content for you to make your
site rank higher and engage the visitors
too. When SEO is performed along with website
design, you can expect better results. Whether
you are designing a business website from scratch
or want to revamp an existing site, make sure
that you get the best web design services at
affordable costs.
Earlier web design considered the first phase of
the web development cycle and has no relativity
with SEO. Over the course of time SEO is now
essential to run all sorts of businesses and
hence web design companies align with SEO
guidelines to give an additional edge to their
clients. Hence, we cant ignore the importance of
UI/UX in setting up an SEO friendly website which
makes an impact on the sales graph. However, we
advise you to hire a professional web design
company that provides both design and SEO
service to you and take care of your business in
this competitive era. So, if we look this in a
broader way, Im sure you now get the importance
of website Design in Search Engine Optimization
implementation. Right from the beginning of the
web creation, web development companies keep an
eye on future techniques and work accordingly.
Thats the smartest way, isnt it?
Award Winning Digital Web Agency
Social Profiles

Source Link
(No Transcript)