The Best B2B Marketing Stats to Boost Your Campaign in 2019

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The Best B2B Marketing Stats To Boost Your
Campaign in 2019
Presentation By https//www.tradekey.com
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B2B Social Media Marketing
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50 of LinkedIn users say they are more likely to
buy from a company they interact with on LinkedIn.
80 of B2B social media leads come from LinkedIn
94 of B2B marketers use LinkedIn for content
distribution
79 of marketers said they saw increased traffic
with as little as 6 hours a week invested in
social media marketing
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General B2B Digital Marketing Statistics
In 2020 U.S. spending on digital advertising is
set to hit 113.18 billion, double the amount
compared to just 2 years ago.
( Statista )
Worldwide internet user penetration in 2017 was
46.8. Thats expected to grow to 52.4 by 2020.
( Statista )
(KoMarketing)
The leading reason business buyers have limited
engagement with B2B vendors is because marketers
are sending them too much irrelevant content
(34).
(Ring Lead, 2017)
67 of purchases for multiple industrial
manufacturing and pack-and-ship industries were
influenced by digital.
85 of B2B marketers say lead generation is their
most important content marketing goal.
(Google, 2018)
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• More than 50 of people worldwide use their
  mobile device over their desktop.

• The length of your content matters! Today, the
  average word count on the first page of Google is
  1,890 words!

• Over three million blog posts are written each day

• Nearly 90 of marketers said improving their
  ability to track and analyze marketing efforts is
  a top priority.

• 86 of B2B companies maintain a blog

• 60 of all marketers are creating a new piece of
  content every day.

• 28 of marketing professionals have reallocated
  their traditional advertising budget to digital
  marketing.

B2B Content Marketing
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• In a recent survey, over 40 of people admit they
  skim over blog posts

• 63 of marketers believe their biggest challenge
  is generating traffic and leads

• Blog posts with 6-13 word titles attract the most
  clicks

• 50 of B2B Marketers see producing content
  consistently as a top content marketing challenge.

• 48 of marketers are adding YouTube to their
  content distribution channel plan for the next
  year

• Companies that blog 15 or more times per month
  drive 5x more traffic than companies that dont
  blog.

• 70 of B2B marketers in 2016 plan to create more
  content in 2017.

B2B Content Marketing
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• 70 of B2B buyers increased mobile usage
  significantly over the past two to three years,
  and 60 expect to continue to increase their
  mobile usage.

• Mobile usage per B2B worker is expected to
  increase from two hours a day to three by 2020,
  driven by millennial, Gen Z, and the increasing
  use of smartphones by older workers.

• Mobile marketing can accelerate time to B2B
  purchase by 20.

• 50 of B2B search queries today are made on
  smartphones, and this percentage will grow to 70
  by 2020.

• 80 of B2B executives research products or
  services on a tablet in the evening.

(IDG Global Solutions)
(Google, 2017)
(Google, 2017)
(BCG, 2017)
(BCG, 2017)
Mobile Marketing Statistics
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B2B Website Design Statistics
Will leave a website because of a lack of message
(MarketingProfs, 2015)
Will leave because of poor design or navigation
(MarketingProfs, 2015)
Are looking for personalized content portals.
Of B2B marketers say the main reason they abandon
websites is because theres no contact info
immediately visible.
of companies have a mobile-optimized website
(B2BMarketingZone, 2018)
(11 out of 50) of the fastest-growing B2B
companies have a live chat widget on their
website. (Drift)
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B2B SEO Statistics
of B2B marketers say SEO has the biggest impact
on their lead generation goals. (Marketing Charts)
71
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of B2B researchers begin their research with
generic Google searches
A
F
On average, B2B researchers do 12 searches prior
to engaging on a specific brands site.
of B2B researchers use the internet during the
B2B research process. (Google, 2015)
of B2B marketers stated that SEO generates more
leads than any other marketing initiative.
(Junto, 2017)
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89
E
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of enterprises are investing more than 20,000 on
SEO each month. (B2BMarketingZone, 2018)
of B2B researchers who are online use search
specifically to research business purchases
45
90
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Sources

• Google https//www.thinkwithgoogle.com/consumer-i
  nsights/the-changing-face-b2b-marketing/,
  https//www.thinkwithgoogle.com/marketing-resource
  s/experience-design/rebranding-strategy/
• Content Marketing Institute https//contentmarket
  inginstitute.com/2017/09/research-habits-content-m
  arketers/
• Hubspot https//www.hubspot.com/marketing-statist
  ics
• MarketingProfs http//www.marketingprofs.com/char
  ts/2015/27454/what-b2b-buyers-value-most-on-vendor
  -websites 
• BizReport http//www.bizreport.com/2018/10/study-
  b2b-buyers-want-video.html
• Business2Community https//www.business2community
  .com/b2b-marketing/b2b-buying-cycles-getting-longe
  r-01937366
• Accenture https//www.accenture.com/us-en/insight
  -b2b-customer-experience
• Experian https//www.experian.co.uk/business-expr
  ess/hub/wp-content/uploads/2018/03/B2B-Marketing-T
  rends-2018.pdf
• Boston Consulting Group (BCG) https//www.bcg.com
  /publications/2017/marketing-sales-digital-go-to-m
  arket-transformation-mobile-marketing-new-b2b-buye
  r.aspx
• IDG Global Solutions https//www.businesswire.com
  /news/home/20140630006098/en/IDG-Global-Mobile-Sur
  vey-Puts-Spotlight-Mobile
• MarTechAdvisor https//www.martechadvisor.com/art
  icles/performance-and-attribution/b2b-marketing-tr
  ends-that-will-rule-2018/
• Statista https//www.statista.com/topics/2495/b2b
  -marketing/
• Marketing Sherpa https//www.marketingsherpa.com/
  
• QuickSprout https//www.quicksprout.com/2014/06/2
  0/how-to-generate-leads-with-social-media/
• KoMarketing https//komarketing.com/industry-news
  /survey-marketers-still-challenged-prove-roi-busin
  ess-objectives-3430/
• SocialMediaToday https//www.socialmediatoday.com
  /social-business/30-reasons-why-video-medium-socia
  l-2017-infographic
• BuzzSumo https//buzzsumo.com/blog/most-shared-he
  adlines-study/
• Nurture https//www.nurturehq.com/marketing-autom
  ation/
• Forrester https//www.forrester.com/home/

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