Digital Marketing

1
Digital Marketing

• webandappdevelopment.com

2
Digital Marketing

• webandappdevelopment.com

Digital marketing is an umbrella term for all of
your online marketing efforts. Its an art of
getting customers for a business via digital
channels such as Google search, social media,
email, and websites.
3
Search Engine Optimization
To understand what marketers mean by SEO content,
it's helpful to break down the phrase into its
component parts SEO refers to Search Engine
Optimization, or the process of optimizing a
website so that people can easily find it via
search engines like Google.
4
Search Engine Marketing
Search Engine Marketing, or SEM, is one of the
most effective ways to grow your business in an
increasingly competitive marketplace. With
millions of businesses out there all vying for
the same eyeballs, its never been more important
to advertise online.
5
Social Media Optimization
Social media marketing refers to the process of
gaining website traffic or attention through
social media sites. Social media marketing
programs usually center on efforts to create
content that attracts attention and encourages
readers to share it with their social networks.
6
Pay-Per-Click
With the increasing reach and popularity of the
Internet, website and web design companies in
India are looking for more than just website
updations and search engine optimization (SEO).
7
Email Marketing
Email marketing is the act of sending a
commercial message, typically to a group of
people, using email. In its broadest sense, every
email sent to a potential or current customer
could be considered email marketing.