How to do digital marketing for freelancers? - PowerPoint PPT Presentation

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How to do digital marketing for freelancers?

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This is the million-dollar question! How to do digital marketing for freelancers? Digital marketing has now become essential for anyone who wants to thrive and grow in this digital age. A lot of work is being outsourced to freelance professionals, but the sad part is that they are not able to win it. Why? Because of the digital marketing skills they lack. So, if you are a freelancer, then you need to learn the basics of digital marketing. Here is the best way to market yourself as a freelancer. – PowerPoint PPT presentation

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Title: How to do digital marketing for freelancers?


1
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a r c h
How to do digital marketing for
freelancers? Leave a Comment / How To Promote
Freelance Business Online / By Alok Kumar
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Do you know India has about 15 million
freelancers?
Unfortunately, the majority of these freelancers
do not know how to do digital marketing business
for freelancers business online.
If you are a freelancer then you know that you
cant expect people to find you.
There are many freelancers out there as well. You
need to stand out and you have to learn how to
promote your freelance services to get more work
or clients.
Categories
In this blog, we will look at some of the best
ways how freelancers get clients online.
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Before you crib about how to do digital marketing
for freelancers let me help you Start with some
freelance statistics
  • 86 of freelancers typically work from home
  • 64 of freelancers said their health improved

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  • 41 of freelancers find new work through their
    past clients

The global gig economy is projected to reach 455
billion by 2023.
If you want to be a part of this economy then you
should need to know how to promote freelance
business online.
There are so many ways that help you to grow your
freelancing business online but here I am going
to share some of the best ways how to promote
your freelance services online.
1. ICP
The best way to market yourself as a freelancer
is, to begin with, creating your ICP, which
means Ideal Customers Profile.
You cannot say that every person is your
potential customer or client.
Every business has its specific audience and they
target them to get more sales or to get more
clients.
Do you know how do freelancers get clients online?
Because they know who are their customers, You
also need to know who exactly is your customer,
which means you need to know everything about
your customer.
Here I am sharing some of the points you need to
know to create ICP
1. Demographics Age, Gender, Income, Education,
Marital Status, Occupation
2. Goals and Challenges
3. What can we do? How do you help them?
3
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4. Key Marketing Message
2. Simple and Clean Looking Website
You must have gone through many blogs searching
how I can grow my freelance business?
Let me tell you the best one i.e. why a website
is a must for every freelancer? In 2022 a
website is very essential if you want to promote
your freelance services online. It builds trust
and credibility.
You cant present 24/7 But think if you have a
website that delivers your marketing message 24
hours, 365 days that helps you a lot.
You need a simple and clean-looking website where
you can showcase your services and your skills.
3. Social Media Presence
Are you not using social media platforms?
If yes then you are losing lots of potential
customers. Because this is the most effective
and best way to market yourself as a freelancer.
Social media helps you to communicate with your
audience and to share information.
You can attract customers, get their feedback and
build
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customer loyalty.
  • Start with optimizing your profile. Follow these
    steps to better optimization
  • Use the relevant username
  • Upload High-Quality profile picture and cover
    Image
  • Use same profile pictures and cover Images on
    every

network
  • Use your bio with relevant Information (Add what
    you do and for whom you do)
  • Use relevant hashtags
  • Update your contact details and website link

Note- Make a clear and strong social media
strategy to promote your freelance business and
then start creating useful and valuable content
that resonates with your audience. But you have
to be consistent because success never comes
overnight.
4. Write Writing A Blog
According to HubSpot 46 of people online read
blogs at least once a day.
Start writing blogs that help your customers to
solve their problems, if you solve someones
problem, they can start having trust in you.
One of the best ways how do freelancers get
clients online is blogging.
Below I am sharing some of the benefits
  • Its increased traffic to your website

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  • Helps to attract new clients
  • Help in the long-term result

5. Building Good Relationship
You must have gone through many blogs searching
how do freelancers get clients online?
Let me show you the simplest way how to get
clients online.
Growing your clients base is an effective way to
promote freelance business online but if you
dont make a good relationship with your
clients, they wont again be ready to work with
you.
Thus, it is important to build a good
relationship with your clients
Reach out to them to inform them about your new
product or service.
No matter if they are interested or not, if you
build a good relationship with them you can also
ask for a referral.
6. Guest Blogging
Guest Blogging is one of the best ways to market
yourself as a freelancer online.
For Example- You are a content writer then you
have to
6
search for those websites that allow guest
posting in the niche you are in.
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strategy
Then write a brief article following their policy
and send them a mail.
After they publish your article on their website
they give you a backlink, after which you can
get their website traffic to your website.
This will increase your brand loyalty and
credibility
7. Start Taking Testimonials
92 of customers read online reviews before
buying.
As a freelancer, no one in the market gives you
the work unless they have trust in you.
So, in that case, testimonials are going to help
you a lot to promote freelance business.
You can showcase testimonials on your website and
also share them on your social media profiles to
gain trust.
If you are working or working for someone you can
ask them to give you a review and in exchange,
you can give them some gifts.
Some reasons why you need testimonials
  • It helps build trust
  • It works like a referral

8. Run Ads
7
You are looking for a way how to promote your
freelance services quickly? Then, Social Media
ads are the most effective way to promote
freelance business online. With this, you can
easily reach out to your potential customers and
generate thousands of leads. But remember it
needs a certain amount of investment. Before
running ads, you should be very much clear about
your ICP (checkpoint 1). If this is not clear
you are going to lose so much money in
ads. Conclusion I hope this blog post gave you a
few helpful tips for how to promote freelance
business online. I know how difficult it can be
to promote your business and I want to help my
fellow freelancers in this area. If you have any
questions about promoting your business online
or want some help figuring out your marketing
strategy, please feel free to DM me on Instagram
_at_dmjitender. Good luck to all of you!
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