Digital Sandip l Agency Based Digital Marketing Institute - PowerPoint PPT Presentation

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Digital Sandip l Agency Based Digital Marketing Institute

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We offer a range of industry focused digital marketing courses that will give you the practical skills to pursue your goals. The Digital Sandip Academy is led by Sandip Trivedi – the founder of Digital Sandip Academy with experience of guiding 50k+ students in their journey of mastering the course of digital marketing. A guest lecturer at India’s most famous universities – he has deep industry connections conducting 500+ workshops and 400+ projects for the industry. He is an inspiring individual that has touched the hearts of many students with his digital marketing skills and helped several of them to start their own ventures in this field. Our mission is to to expand digital marketing seamlessly and enlighten students and empower them to excel in their skill development.Learn more let us know here – PowerPoint PPT presentation

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Title: Digital Sandip l Agency Based Digital Marketing Institute


1
DIGITAL MARKETING
  • Transforming Future

2
Key Points
  • What is digital marketing?
  • What is the role of digital marketing to a
    company?
  • Types of Digital Marketing
  • What does a digital marketer do?
  • Does digital marketing work for all businesses?
  • Why is digital marketing important?
  • What Are the Benefits of Digital Marketing?
  • How Do I Get Started?
  • Conclusion

3
What is digital marketing?
  • Digital marketing also refer as a online
    marketing or Internet marketing. It help to
    introduce people to your company and convince
    them to buy. Search engine optimization, Content
    marketing, Email marketing, PPC marketing, Social
    media marketing and even Blogging are all
    examples of digital marketing.
  • Here are some of the most common digital
    marketing Assets use to reach people online
  • Digital Marketing Assets
  • Here are just a few examples of a digital
    marketing asset
  • Websites
  • Branded Identity (logos, icons etc)
  • Video content
  • Written content
  • Images
  • Reviews
  • Social media pages

4
What is the role of digital marketing to a
company?
  • Digital marketing occurs electronically and
    online. While traditional marketing exists in
    print ads or physical marketing.
  • So there are more possibilities for brands to
    reach their customers Via email, video, social
    media, and search engines.
  • At this point, We can say digital marketing is
    vital for any business and brand awareness. Most
    of the brands have a website. And if any brand
    doesn't, they at least have a social media
    presence or digital ad strategy.
  • In short, to be competitive as a business owner,
    you'll need to adopt some aspects of digital
    marketing.

5
Types of Digital Marketing
  • Search Engine Optimization (SEO)
  • Content Marketing
  • Social Media Marketing
  • Pay Per Click (PPC)
  • Affiliate Marketing
  • Email Marketing
  • Online PR
  • Inbound Marketing
  • Sponsored Content

6
What does a digital marketer do?
  • Digital marketers are in charge of boosting brand
    awareness and lead generation through all the
    digital channels both free and paid. These
    digital channels are search engine rankings,
    social media, email, the company's own website,
    display ads, and the company's blog.
  • The digital marketer usually focuses on a
    different KPIs (key performance indicator) for
    each channel so they can properly measure the
    company's performance across each one. A digital
    marketer measures their website's "organic
    traffic" which is coming from website visitors
    who found a page of the business's website via
    Google search.
  •  


7
Does digital marketing work for all businesses?
  • Yes, Digital marketing works for all businesses.
    And of course, different digital marketing
    strategy exists for all businesses.
  • B2B Digital Marketing
  • If your company is B2B (business-to-business),
    your marketing strategy is to attract people and
    convert them into the highest quality leads for
    your salespeople through your website and other
    digital channels. so here digital marketing
    intentions are likely to be focused on online
    lead generation.
  • B2C Digital Marketing
  • If your company is B2C (business-to-consumer ).
    your digital marketing goal is to attract people
    to your website and become customers without ever
    require to speak to a salesperson.

8
Why is digital marketing important?
  • By Digital marketing you can reach a larger
    audience and target the people who are most
    likely to buy your product or service. Digital
    marketing more cost-effective than traditional
    marketing and by digitally presence you to
    measure success on a daily basis and swing as you
    see fit.
  • What Are the Benefits of Digital Marketing?
  • Having a strong online presence will help you in
    multiple ways
  • It will make it easier to create engagement and
    awareness for before and after the sale
  • It will help to convert new buyers
  • It will boost social sharingand all the
    benefits that come with them
  • It will condense the buyer's journey by
    presenting the right offers at the right time

9
How Do I Get Started?
  • You can start your digital journey by following
    several different digital marketing strategies
  • Paid search advertising
  • Search engine optimization (SEO)
  • Paid social media advertising
  • Social media marketing
  • Content marketing
  • Email marketing

10
Conclusion
  • Internet marketing is the future of marketing.
    weve already discussed all of the benefits of
    online marketing throughout this article, you can
    check the results of your online marketing
    efforts with improbable accuracy, which means it
    is easy to find which strategies are raising
    profitable results and which ones need some work.
  • I hope, this article has convinced you that you
    need digital marketing. If youd like some help
    identifying the right approach, let us know here
    or in the comments! We love helping businesses
    grow with digital marketing.

THANK YOU
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