Digital Marketing of Agricultural Products to Promote Agriculture Industry - PowerPoint PPT Presentation

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Digital Marketing of Agricultural Products to Promote Agriculture Industry


Do you want to know the unpublished secret on how digital marketing of agricultural products will help you to increase your revenue if you are implementing the methods of digital marketing in your business? When you transform from marketing to digital marketing, there arises a new marketing plan for agricultural products and then there is a need to implement a new marketing strategy for agricultural products. – PowerPoint PPT presentation

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Title: Digital Marketing of Agricultural Products to Promote Agriculture Industry

Do you want to know the unpublished secret on how
digital marketing of agricultural products will
help you to increase your revenue, if you are
implementing the methods of digital marketing in
your business? When you transform marketing to
digital marketing, there arises a new marketing
plan for agricultural products and then there is
need to implement a new marketing strategy for
agricultural products. Well, you might not read a
well and detailed blog on the internet about
digital marketing of agricultural products and
this might be inceptive for you. When a new a
method needs to implemented you need be sure of
how, when, and what and I am going to exactly
layout how to implement Digital marketing of
agricultural products in this blog which will not
only give you an insight to how to implement but
also how to plan and strategize. There is
evolution going around the marketing techniques
and methods, this evolution of marketing is
digital marketing. You might be wondering, how is
it going to help in the marketing of agricultural
products. Earlier even I was in the same position
as you are, but now looking at the growth of
digital marketing I would certainly say that
digital marketing will be one of the most
important marketing methods and techniques. Let
me share some interesting facts for you about
digital marketing revenue in recent years.
From the above graph, you can see the growth of
digital marketing and in the coming years, the
growth percentage is definitely on a higher
percentage. Even though digital marketing has
evolved and is growing at a rapid pace as shown
in the above graph but this growth is only
digital marketing in all industries put
together. But if you look at statistics of
digital marketing of agricultural products or in
general the whole agriculture industry, the
agriculture industry has the lowest adoption rate
of digital marketing at 78 when compared to 88
across all industries. This in no way means I say
that the agriculture sector is very slow to adapt
but it just shows the opportunity in digital
marketing of agricultural products, particularly
after the Covid -19 pandemic it is a gold mine
and going to reap high rewards. But why is the
agriculture industry lagging behind the digital
age? There are many reasons for it. One of the
main reasons is because the businesses are not
willing to try the new method of marketing or in
fact, some might even not have a marketing plan
for agricultural products outside their town or
city but just the local market. Some might be
with a misconception that why digital marketing
for small businesses? My friend, there is no
small, medium, or big for digital marketing.
Digital marketing is for all and it is the need
of the hour. There is a lack of education or to
be precise to say the lack of knowledge on how
digital marketing will help their business to
thrive through the new age of marketing. Because
Businesses do not know about digital marketing,
they would not know how cost effective it is,
also there is a misconception on whole, that
marketing is costly. Yes, I do agree marketing is
costly, it might surprise you. Traditional
marketing is costly, not digital marketing.
As the matter of fact, digital marketing yields
more ROI (Return on Investment) than traditional
marketing, and also its ability to market your
product and reach a vast audience is faster and
better. Digital marketing in the agriculture
industry has not been so popular, but
agricultural industry businesses are missing out
on the golden opportunity to market their
products not only to local and national but to a
global market. There are many countries which are
solely dependent on importing agricultural
products from other countries, just imagine the
revenue you will generate if your business
reaches globally. So, Let's get straight into the
list on how to do digital marketing of
Agricultural products 1. Website The website
is like your Business premise on the internet it
will promote you 24/7 and 365 days. By investing
in a website, you are building your brand on the
internet. The website is where your clients will
visit and build a brand in the digital space to
attract more clients. Build a modern website to
market your agricultural products with clean and
focused content because people visit your site to
take action and not see your web art, but yes,
the design does matter but not extravagantly
design-focused. A site that is easy to use will
have more website traffic than a site which
doesn't attract a visitor. A tip for you, the
first impression will do wonders for you design
your website in a way you market your
products. 2. Social Media Marketing Social
Media Marketing is very vital in this digital
world. On average, a user spends nearly 3 hours
per day on social networks.
VISITORS (iN millions)
Data Source Hootsuite
People have this misconception that social media
was introduced to connect with your closed ones
who are far from you and build a close
relationship with them. But those were the
initial days when social media channel was
introduced. Now, it is also used for online
marketing. when everyone is using social media,
the audience lies in social media. This where you
have to utilize the power of social media to the
utmost level and it is the best way to build a
relationship with a global audience for
the marketing of agricultural products. Just like
how you build a relationship with your family or
friends who are far from you. A tip for you,
market your products on a social media platform
like Facebook, Instagram, Twitter but before you
market your products, know your audience on which
platform are they active. 3. Email Marketing Does
it remind you about email coming from an
e-commerce website or any mail coming from a
business where you have done your shopping or a
delivery business platform where you have ordered
food? With all the new inventions, social
platforms, rise of video content around, it may
be weird to say email marketing is the cheapest
and effective way of marketing. Don't neglect it
recent data shows that the US's email user is at
90.9, beating online search engine, which stood
at 85.4.
Data source DMA (2019)
For every 1 spent, email generates 42, with a
whopping 4200 in ROI. If used effectively, you
can squeeze the best out of email marketing
because it is a personal way to reach your
clients. There is much more to explore in email
marketing like personalization, putting out the
right content in the email, automated email, and
implementing the different strategies. 4. Paid
Digital Advertising You might be familiar with
Paid Advertising. Have you seen an ad commercial
running on television? Yes, it is the same way
but on the Internet. The best outcome of paid ads
is to run a targeted ad to your potential
clients, unlike traditional ads. Paid ads are
very cost-effective and targeted to potential
patients. Paid Digital Advertising is of 3 types
Search Ads
These are known as paid search or search engine
marketing. The ads appear on the search results
page of the user. It is a way of beating your
competitors and staying on top of the search
engine results page
Paid Ads uses the PPC model of advertising, when
every time a user clicks on your paid ads, you
pay the search engine for traffic generated for
the particular page Social Ads Social Platforms
like Twitter, Facebook, Instagram, etc. will help
you promote your business by paying on these
Data Source Statista
The above graph shows how social media ads
spending is expected to grow from 89 billion to
102 billion and a more intriguing fact is that
after the present pandemic it is going to
increase more. The advantage of Social ads is, it
targets potential prospects directly. With Social
paid ads, you are likely to have efficient
targeting by using a call to action buttons and
generating the necessary data required for
tracking and analyzing to get more relevant
Display Ads
These ads appear on top of the website or section
reserved to display paid ads in banner ads or
videos by using a call to action. Display ads are
very aggressive ads displayed across millions of
websites. Search engines share your ads to the
website based on the targeted preferences. You
can find this type of ads in the news portal
websites or website where there is a relevant web
traffic 5. SEO (Search Engine Optimization) Why
SEO? The first thing anyone wants to do on the
internet when trying to find out what they need
is to go on to the search engine. According to
the Bright edge, organic search dominates the
website traffic at 53 You need to invest in
Local SEO, and SEO is Vital in the digital
marketing of agricultural products. What SEO does
and why SEO needs to be part of the marketing
strategy for agricultural products?
SEO is putting relevant keyword of the business
and ranking a particular page on the search
engine which gives your business recognition in
the online market and increases you web traffic
which gives your business credibility in the
market and this involves a lot more effort and
time to rank on top of the page but it gives you
a long-term reward which will directly benefit
your business in terms of sales and
revenue. Search engine optimization is a
long-term strategy but once done you will reap
the rewards. Any Search engine would like to make
the user experience comfortable and easy to use,
so the search engine has some criteria. To
fulfill those criteria, you will need to do
back-end work to make your page visible on the
search engine's top pages. Make sure you don't
miss out on local SEO.
6. Mobile Optimization Web browsing took to a
whole new level in 2006, when mobile browsing
overtook desktop, and it is continuing to
rise. So, what does that mean? It would be best
if you changed accordingly. Optimize your website
for mobile users. Website design for mobile and
desktop differs a lot as mobile has less screen
space, call to action buttons, layout need to be
according to the mobile screen. Optimizing to
mobile-friendly is one of the most crucial
marketing strategy for agricultural products. 7.
Video Marketing Videos will be the most
attractive way of marketing in the future. People
tend to like video content more. Social Media
platforms like Instagram, Facebook, YouTube,
Snapchat, and many more promote video content,
and your potential clients or customers are on
these platforms, which enable them to consume
your video content.
Around 92 of marketers are in view that video as
an important marketing strategy in 2020 compared
to 78 in 2015. It gives insights into why you
need to create video content and promote it to
gain your potential prospect's attention. Video
Marketing is an essential form of marketing and
you must consider it for the marketing of
agricultural products. It is one of the best ways
to promote your content, and your potential
prospects might come from the content you
publish. 8. Content Marketing The most important
of all when it comes to online marketing is
content marketing.
The purpose of content marketing is all about
storytelling and the better the stories you tell,
the more the audience you get as simple as
that. This is the reason why movies like Taare
Zameen par, 3 idiots, Swades were so
popular. Creating a website, social media
channels, and providing the necessary basic
information about your business, practices,
services, and contact information are not
enough. It won't be inducing your potential
prospects there should be a useful resource in
it just to make your online presence felt is not
the sole purpose. Content Marketing is a
long-term strategy, which focuses on building a
strong relationship with the targeted audience
and delivering them high-quality content which is
useful to the audience regularly The Basis of
Content Marketing is to build a relationship with
existing and new clients. You must include
content marketing in the marketing strategy for
agricultural products Conclusion Digital
marketing of agricultural products can help you
cost-effectively to reach a new height. Now that
you know the benefits of digital marketing for
agricultural products. All you need to do is
invest in digital marketing and implement these
strategies and tips to get the best results. The
Sooner you start your digital marketing of
agricultural products better the results you will
gain from it. And if this sounds difficult to
handle all these strategies and tips while also
running your business, we can help you to make
your life easier!! At digital 365, we can help
you with our Customized Digital marketing plan
for agribusiness to target your ideal audience.
Feel Free to connect to me at Sharfanahamed7_at_gmail
.com to know more about digital marketing
services. Do feel free to give your opinion in
the comment section and share the blog with your
needful peers.
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