5 Reasons Why Digital Marketing Is Great For Business

1
5 Reasons Why Digital Marketing Is Great For
Business
2
Synergy, Innovation and Creativity
Why are so many businesses jumping on the
digital marketing bandwagon?
www.synotive.com contact.us_at_synotive.com 1300
894 506
3
Synergy, Innovation and Creativity
For any business operating in todays world,
formulating a digital marketing strategy is key
to survival. You may be thinking this doesnt
apply to you if your products and services target
the senior population exclusively.
www.synotive.com contact.us_at_synotive.com 1300
894 506
4
Synergy, Innovation and Creativity
After all, technology and digital trends are the
exclusive domain of the younger generation,
right? In actual fact, thats nowhere close to
the truth. Youll be surprised by how much
further you can grow your business with effective
digital marketing.
www.synotive.com contact.us_at_synotive.com 1300
894 506
5
Synergy, Innovation and Creativity
Regardless of your organisations size and target
audience, if youre able to strategically harness
the potential of digital marketing, youre
looking at serious growth in profits.
www.synotive.com contact.us_at_synotive.com 1300
894 506
6
Synergy, Innovation and Creativity
WHAT EXACTLY IS DIGITAL MARKETING?
www.synotive.com contact.us_at_synotive.com 1300
894 506
7
Synergy, Innovation and Creativity
Before starting to explore why digital marketing
is great for business, lets first make sure
were on the same page. Digital marketing means
different things to different people. At its very
core, digital marketing simply refers to
marketing your products and/or services online.
www.synotive.com contact.us_at_synotive.com 1300
894 506
8
Synergy, Innovation and Creativity
Here we examine the 5 core reasons why digital
marketing can boost your business.
www.synotive.com contact.us_at_synotive.com 1300
894 506
9
Synergy, Innovation and Creativity
Reason 1 Its the next logical step
www.synotive.com contact.us_at_synotive.com 1300
894 506
10
(No Transcript)
11
Synergy, Innovation and Creativity
Australian businesses are increasingly embracing
the transition to the digital marketplace. Youll
be hard pressed to find a business owner who
hasnt considered this switch. Bringing your
business online through eCommerce website
development is the first step to competing in an
increasingly digital business environment, but if
you dont maintain your online presence then
youre defeating the purpose of coming online in
the first place.
www.synotive.com contact.us_at_synotive.com 1300
894 506
12
Synergy, Innovation and Creativity
If youre a business owner or marketing manager,
you will know that marketing is essential to sell
what you have to offer. Similarly, digital
marketing is how businesses compete online and
achieve greater success.
www.synotive.com contact.us_at_synotive.com 1300
894 506
13
Synergy, Innovation and Creativity
Reason 2 Its extremely cost-effective
www.synotive.com contact.us_at_synotive.com 1300
894 506
14
(No Transcript)
15
Synergy, Innovation and Creativity
Digital marketing is in fact a lot more
cost-effective than traditional offline
marketing. Just think about effective social
media marketing creating engaging content and
posting it regularly on social media platforms
means instant visibility to all your followers.
Now compare it to the cost of physically printing
out flyers, newspaper advertisements and other
marketing material.
www.synotive.com contact.us_at_synotive.com 1300
894 506
16
Synergy, Innovation and Creativity
While formulating and implementing a
comprehensive digital marketing strategy might
require the services of a digital marketing
agency, you dont have to have a large business
to afford such services. There are several
reputable yet affordable agencies that cater to
small and medium-sized businesses as well. Also
keep in mind that the returns from an effective
digital marketing strategy can significantly
outweigh the costs of professional services.
www.synotive.com contact.us_at_synotive.com 1300
894 506
17
Synergy, Innovation and Creativity
Reason 3 The sheer numbers!
www.synotive.com contact.us_at_synotive.com 1300
894 506
18
(No Transcript)
19
Synergy, Innovation and Creativity
Digital marketing takes advertising tactics much
further than word-of-mouth and cold calling. The
core function of a digital marketing strategy is
to promote your business online, and in doing so
instantly increase your visibility to millions of
potential customers who may never have heard of
you otherwise.
www.synotive.com contact.us_at_synotive.com 1300
894 506
20
Synergy, Innovation and Creativity
In a globalised economy, digital marketing
tactics such as search engine optimisation and
effective content marketing help you bring your
business to consumers looking for your products
and services across geographical boundaries and
the constraints of time zones. Internet users
account for staggering 93.1 of the Australian
population imagine bringing your business onto
the radars of even a small proportion of these
Internet users.
www.synotive.com contact.us_at_synotive.com 1300
894 506
21
Synergy, Innovation and Creativity
Reason 4 It inspires customer loyalty
www.synotive.com contact.us_at_synotive.com 1300
894 506
22
(No Transcript)
23
Synergy, Innovation and Creativity
If you have a business selling a certain product
or providing a service, your interactions with
your customers may well be limited to the number
of times they physically visit your stores or
ring your customer service department. This means
that theyre only likely to be engaged with you
when they need what you offer. Digital marketing
helps you build professional relationships with
your customers that are more than just
transactional.
www.synotive.com contact.us_at_synotive.com 1300
894 506
24
Synergy, Innovation and Creativity
This is often done through blogs, social media
platforms, email marketing with your latest
offers and even loyalty rewards. Chances are your
customers may already be talking about your
products/services. Digital marketing ensures you
can join in on the conversation and show your
customers that youre more than just a faceless
corporation.
www.synotive.com contact.us_at_synotive.com 1300
894 506
25
Synergy, Innovation and Creativity
Reason 5 You can actually analyse your
performance
www.synotive.com contact.us_at_synotive.com 1300
894 506
26
(No Transcript)
27
Synergy, Innovation and Creativity
If youve tried your hand at offline marketing,
youll know it can often take weeks to set up an
initial meeting, let alone close the sale. If
that falls through, it might take ages and more
missed opportunities to figure out how you can
improve your pitch and offerings. One of the
great things about digital marketing is
conversion rate optimisation.
www.synotive.com contact.us_at_synotive.com 1300
894 506
28
Synergy, Innovation and Creativity
With this, you can tell pretty much instantly how
your website and online offers are performing,
and even see the effects of every minor tweak in
real time. Thanks to tools like Google Analytics,
digital marketing gives you the opportunity to
optimise your marketing tactics and keep
improving.
www.synotive.com contact.us_at_synotive.com 1300
894 506
29
Synergy, Innovation and Creativity
Still dont think digital marketing is right for
you?
www.synotive.com contact.us_at_synotive.com 1300
894 506
30
(No Transcript)
31
Synergy, Innovation and Creativity
No business is too small to enjoy the profits
that digital marketing promises. However, before
embarking on a digital marketing campaign, its
absolutely critical to be sure of the
credentials of the agency youre trusting your
online reputation with. A poorly-managed digital
marketing strategy can actually do more harm
than good.
www.synotive.com contact.us_at_synotive.com 1300
894 506
32
Synergy, Innovation and Creativity
If youre unsure about whether digital marketing
could be profitable for your business or have any
other queries, get in touch! Wed be happy to
arrange for a free no-obligation consultation and
help you take the first step to realising your
full business potential.
www.synotive.com contact.us_at_synotive.com 1300
894 506
33
Synergy, Innovation and Creativity
You Should Also Read

• How to Go Viral 7 Ways to Go Viral On Social
  Media
• 5 Actionable Tips to Get the Most Out of Your SEO
• 5 eCommerce Link Building Strategies That Really
  Work
• The 5-Step CRO Process Every Website Should
  Follow
• SEO Checklist for Optimising Blog Posts to Get
  Maximum Traffic
• 8 Social Media Hacks to Connect More with Fans
  Online
• 5 Significant PPC Optimisation Methods Every
  Digital Marketer should know
• 10 Breathtaking Trends to Innovate your Digital
  Marketing Strategy
• 5 Easy Ways to Decode your Social Media Marketing
  Strategies for Better Results
• 5 Unique Ways to Explore Social Media for a
  Better Business Performance

www.synotive.com contact.us_at_synotive.com 1300
894 506