6 UX Best Practices that Can Keep Your Website Search Engine Friendly

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1-800-670-2809
6 UX BEST PRACTICES THAT CAN KEEP YOUR WEBSITE
SEARCH ENGINE FRIENDLY
www.medresponsive.com
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6 UX BEST PRACTICES THAT CAN KEEP YOUR WEBSITE
SEARCH ENGINE FRIENDLY
UX or User Experience is getting more and more
important as it is necessary to achieve a
competitive edge, keep users interested in your
website, and improve call-to-action performance.
Along with User Interface (UI), UX is also an
important consideration in healthcare website
design. Neglecting UX can result in creating a
website that visitors will not come back to. You
need to develop a rich interaction experience to
attract users back to your site.
Providing visitors with an amazing
user-experience is essential to keep them coming
back to your website. UX is therefore a major
consideration in physician website design.
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Call 1-800-670-2809
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6 UX BEST PRACTICES THAT CAN KEEP YOUR WEBSITE
SEARCH ENGINE FRIENDLY

• Factors that can have an impact on user
  experience include
• SITE LOADING SPEED
• FUNCTIONAL PERFORMANCE OF THE SITE
• MARKETING CONTENT INCLUDED IN THE SITE
• COLOR, DESIGN AND LAYOUT
• CUSTOMER SUPPORT
• WHETHER THE SITE IS AUTHORITATIVE, FRIENDLY,
  AND SO ON
• HOW FINANCIAL MATTERS ARE DISCUSSED

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6 UX BEST PRACTICES THAT CAN KEEP YOUR WEBSITE
SEARCH ENGINE FRIENDLY

• According to the Usability Professionals
  Association, six key benefits of adding UX to the
  design and development process are
• INCREASED PRODUCTIVITY
• INCREASED SALES
• REDUCED TRAINING AND SUPPORT COSTS
• REDUCED DEVELOPMENT TIME AND COSTS
• LESS MAINTENANCE COSTS
• INCREASED CUSTOMER SATISFACTION

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Call 1-800-670-2809
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6 UX BEST PRACTICES THAT CAN KEEP YOUR WEBSITE
SEARCH ENGINE FRIENDLY
SIX UX STEPS TO CONSIDER WHEN DESIGNING A
MEDICAL WEBSITE
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Call 1-800-670-2809
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6 UX BEST PRACTICES THAT CAN KEEP YOUR WEBSITE
SEARCH ENGINE FRIENDLY
Making a website responsive is now mandatory for
great UX and SEO. More and more people are using
mobile phones than desktop to search for stuff
online.

• Research by Smart Insights reveals that the
  time people spend on mobile devices has exceeded
  the time they spend on desktops or laptops by 51
  to 42.
• Even so, many mobile users end up visiting
  websites not designed for them.
• This makes them leave the site, increasing the
  bounce rate.
• Your website must therefore have a responsive
  design that loads well on desktop, tablet and
  mobile.
• Mobile-friendly sites are ranked higher in
  Google.

Visit www.medresponsive.com
Call 1-800-670-2809
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6 UX BEST PRACTICES THAT CAN KEEP YOUR WEBSITE
SEARCH ENGINE FRIENDLY
Visit www.medresponsive.com
Call 1-800-670-2809
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6 UX BEST PRACTICES THAT CAN KEEP YOUR WEBSITE
SEARCH ENGINE FRIENDLY

• The faster the site loads, the happier is the
  user. Most web users expect a site to load in 2
  seconds or less. Slow-to-load pages ruin the user
  experience.
• Designers can consider using resources such as
  Page Speed Insights and Google Analytics that
  provide an idea of the speed of the web pages in
  hard figures. It also helps to improve the
  hosting of the website.

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Call 1-800-670-2809
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6 UX BEST PRACTICES THAT CAN KEEP YOUR WEBSITE
SEARCH ENGINE FRIENDLY
INCREASE IN PAGE LOADING SPEED
Visit www.medresponsive.com
Call 1-800-670-2809
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6 UX BEST PRACTICES THAT CAN KEEP YOUR WEBSITE
SEARCH ENGINE FRIENDLY

• A rich snippet may include an image, review,
  video, or even an event calendar, that is right
  there in the SERP listing.
• It enriches the UX and helps users obtain
  information about the site in the search page,
  which compels the user to click on the webpage
  for more information.

Visit www.medresponsive.com
Call 1-800-670-2809
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6 UX BEST PRACTICES THAT CAN KEEP YOUR WEBSITE
SEARCH ENGINE FRIENDLY

• Navigation is one of the most crucial aspects
  of medical website design.
• The navigation has to be clear, concise, and
  easily understood to make it easy for visitors to
  quickly find what they are looking for.
• Clear organization, such as understandable
  menus on top will keep visitors engaged with your
  content and encourage them to spend more time on
  your website.

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Call 1-800-670-2809
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6 UX BEST PRACTICES THAT CAN KEEP YOUR WEBSITE
SEARCH ENGINE FRIENDLY
SIMPLE AND CLEAR NAVIGATION
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6 UX BEST PRACTICES THAT CAN KEEP YOUR WEBSITE
SEARCH ENGINE FRIENDLY

• Visual illustrations play a key role as users
  can get information much faster than reading
  written content that is much time consuming.
• Consider interspersing images in between text.
• Illustrations can also emotionally connect with
  your audience better than photos and even convey
  the information better.
• You can also use graphs, pie charts and other
  visual tools to display quantitative information.
  
• It is also highly recommended to use headlines
  that can grab attention.

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Call 1-800-670-2809
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6 UX BEST PRACTICES THAT CAN KEEP YOUR WEBSITE
SEARCH ENGINE FRIENDLY

• Keep the design as simple as it can be.
• An attractive design that is not too cluttered
  make navigation much easier.
• Simple and straightforward design with a strong
  user experience works best for medical websites.
• Such a design helps patients to stay informed
  about treatments, the level of personalized care,
  diseases and their symptoms and more.

Visit www.medresponsive.com
Call 1-800-670-2809
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6 UX BEST PRACTICES THAT CAN KEEP YOUR WEBSITE
SEARCH ENGINE FRIENDLY
Consider the above User Experience (UX) best
practices to keep your medical website user
friendly as well as search engine friendly.
Visit www.medresponsive.com
Call 1-800-670-2809
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6 UX BEST PRACTICES THAT CAN KEEP YOUR WEBSITE
SEARCH ENGINE FRIENDLY
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RL www.medresponsive.com
Visit www.medresponsive.com
Call 1-800-670-2809