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Get the best Seo training in Pune at brainmine.

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Search Engine Optimization (SEO) is the process of improving website design, architecture, and content to increase traffic from organic search engine results. – PowerPoint PPT presentation

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Title: Get the best Seo training in Pune at brainmine.


1
SEO Training
http//www.brainminetech.com/
2
Index
  • What is SEO?
  • Google SERP
  • Importance of SEO
  • Benefits of SEO
  • Search Engine Marketing Share
  • How Do Search Engine Works
  • What is Google Page Rank.
  • What Google See
  • SEO Techniques
  • How to do it (SEO Best Practices 2016)
  • What not to do
  • Google Algorithms
  • Google Tools

http//www.brainminetech.com/
3
What is SEO?
  • Search Engine Optimization (SEO) is the process
    of improving website design, architecture, and
    content to increase traffic from organic search
    engine results.
  • By using SEO you can get your website, product,
    business or Online service get first page on the
    Search Engine.
  • Their are many search engine in the market. For
    example
  • Google
  • Bing
  • Yahoo
  • Ask
  • Yandex

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4
Google SERP
PPC Advertising Less than 10 of users clicks on
Ads. We call these ads interruption marketing
Ads - Interruption
Ads - Interruption
Inbound Marketing More than 90 users clicks on
Organic Results. Its free traffic.
SEO Organic Results
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5
Importance of SEO
  • 90 online user uses search engine to find
    products and info.
  • Your website will constantly features on page one
    of the search results for terms that best
    describes your business.
  • Natural search receives 75 more traffic than
    paid search.
  • 1st page of Search engine get atleast 80 clicks.
  • If your website is not found within top 30 result
    (page 1, 2 and 3) no one will find it.
  • Effective SEO efforts will result in increased
    visibility and rank in search results which in
    turn, more traffic!

http//www.brainminetech.com/
6
Benefits of SEO
  • Get more customer to your website, business or
    any products.
  • Brand Visibility.
  • Site Popularity.
  • Quality Sale Leads.
  • Active Buyers.
  • Increase your profile against your competitors.

http//www.brainminetech.com/
7
Search Engine Market Share
68
8
14
0.27
9
http//www.brainminetech.com/
8
How Do Search Engine Works
  • There are three basic stages for a search engine
    crawling where content is discovered indexing,
    where it is analysed and stored in huge
    databases and retrieval, where a user query
    fetches a list of relevant pages.
  • Spider Crawls the web to find new documents
    (web pages, other documents) typically by
    following hyperlinks from website already in
    their database.
  • Search engine indexes the content (text, code) in
    these documents by adding it to their databases
    and then periodically updates this content.
  • Search engine search their own database when a
    user enter in a search to find related documents
    ( not searching web pages in real time)
  • Search engines rank the resulting documents using
    an algorithm (mathematical formula) by assigning
    various weights and ranking factors.

http//www.brainminetech.com/
9
What is Google PageRank?
  • Google PageRank is a method used by Google to
    determine page importance or relevance for
    website pages. Important pages receive a
    higher PageRank and are more likely to appear at
    the top of the search results. Google
    PageRank (PR) is a measure from 0 - 10.
  • Tool to check your website PageRank -
    http//checkpagerank.net/
  • Example
  • Twitter PageRank 10/10
  • Facebook PageRank 9/10
  • Pinterest PageRank 9/10

http//www.brainminetech.com/
10
What Google See??
  • Doman Name History
  • Localization
  • Internal link ratios (Site architecture)
  • URL (Link text)
  • Title
  • Description
  • Meta Tag
  • Keyword Factor, Words per page

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11
SEO Techniques
  • Domain Name Registration
  • Linking Strategies
  • Keywords
  • Title tags
  • Meta tags description tags
  • Alt tags
  • Submit your website to SEs for indexing
  • Avoid Black Hat Techniques
  • Submit Your Sitemap to SE
  • Update your site regularly

http//www.brainminetech.com/
12
How To Do It
http//www.brainminetech.com/
13
URL Submission
  • Google - https//www.google.com/webmasters/tools/s
    ubmit-url
  • Yahoo - https//search.yahoo.com/info/submit.html
  • Bing - http//www.bing.com/toolbox/submit-site-url

http//www.brainminetech.com/
14
Fresh, Quality Content that is updated frequently
  • Search engines crawl sites and use a complex
    algorithm to determine things like
    quality/relevancy of content to keywords, other
    site copy, anchor text, etc.
  • Googles latest search engine algorithms focuses
    more and more on content, which means there is
    less focus on keyword saturation and more focus
    on whether or not the content is actually
    relevant to the keywords. You should continue to
    generate high-quality content that uses
    appropriate, relevant keywords and synonyms for
    those keywords, but focus more on the content
    than the words themselves.

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15
Metadata
  • Metadata includes things like titles, display
    names, keywords, summaries, etc.
  • System administrators and developers are able to
    create custom metadata fields to meet the
    specific needs of the organization.
  • Optimal format to define the page title
  • Primary Keyword Secondary Keyword Brand
    Name

Title (No more than 55 characters including space)
URL (Use hyphen instead of underscore in the URL)
Meta Description (No more than 160 characters
including space)
  • Title Description should be meaningful and
    unique for all pages. Use the primary keyword at
    least once, preferably at start of the title and
    in the first half of the description.

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16
Heading Tag ltH1gtltH6gt
  • H1 tags are pretty important as they are meant to
    be the header of what the entire pages is about.
  • Every page should have only one H1 tag and
    including a keyword in your H1 is great for
    usability, which can increase conversions.
  • H2, H3, H4, H5, and H6 can be multiple and useful
    for defining page sub-headings
  • Heading Tags Provide Structure to the website and
    Pages Without Structure are Harder for the Robots
    to Read

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17
Naming Conventions
  • Page and folder names should clearly identify the
    content discussed in those pages and site
    sections.
  • System names (which make up the content URL)
    should also correlate to page content and should
    be separated by a hyphen.
  • i.e. - if you have a page for transfer student
    admissions
  • System Name- transfer-student-admissions
  • URL - http//universityabc.edu/admissions/transfer
    -student-admissions.html

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18
Image Optimization
  • Optimize the image file name with one primary
    keyword (e.g. my main blog image file name
    "on-page-seo-best-practices-2016.png)
  • Specify a width and height for all images 
  • Use alt attribute to describe the image
  • Depending on the image usage on the page, add a
    title above or below the photo. Surrounding text,
    such as a caption, can also be helpful

http//www.brainminetech.com/
19
Keyword Factors
  • Keyword in Title 1-2 times
  • Keyword usage in the content
  • Keyword in the URL
  • Keyword in heading H1-H6
  • Keywords in headlines
  • Keywords in alt attribute of images and name of
    image
  • Keywords in Anchor texts and internal linking
  • Page Title and Meta Description

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20
Site Architecture
  • Setting up your site architecture in a logical,
    hierarchical format, allows for link
    concentration and importance to be properly
    spread around your site.
  • Furthermore, a hierarchical folder structure
    concentrates more links back to your homepage,
    which typically results in a higher PageRank for
    your homepage.

http//www.brainminetech.com/
21
Internal Linking
  • Importance of Internal Links for SEO
  • The anchor text of links helps Google to
    understand the context of a webpage and to rank
    better
  • Internal links help Google Bots crawl and access
    different parts of your site
  • Internal links also improve user experience
  • How we can improve internal link structure
  • No Page Should be More than 3 Clicks Away from
    your Homepage
  • Use Relevant Anchor Text for Internal Linking
  • Use your Homepage to Link to your Most Important
    Pages
  • Add Breadcrumb Navigation to your Site
  • Add Navigational Links to your Footer and Sidebar
  • Use the Related Posts or Popular Posts Plugin to
    Improve User Engagement (Social Plugin)

http//www.brainminetech.com/
22
Web Design and SEO
  • Content and Navigation elements are easily
    consumed/understood by users
  • Design is aesthetically polished, high quality,
    and fit authentically with the brand
  • Page layout makes scanning easy and important
    content elements place above the fold
  • Page renders fast ( less than 0.5 seconds to
    first response less than 4 seconds to primary
    content loaded)
  • A minimal number of browser requests are required
    to fully load the page. (HTTP requests)
  • Page is browser and devices supportive ( Desktop,
    mobile and tab friendly)
  • Webpage Text ration should be more than 15,
    minimum use of graphics/flash than text
  • Images optimized for file size/load time
  • W3C Compliance
  • Shallow directory structure
  • Avoid navigation generated by client-side script.
    CSS static list elements gt JavaScript

http//www.brainminetech.com/
23
Sitemap and Robots.txt
  • A sitemap is a list of pages of a web site that
    are accessible to search engine spiders or
    visitors. Typically, sitemaps are organized in a
    hierarchy.
  • There are two popular ways to create a sitemap.
    XML sitemaps are structured for search engines,
    and indicate to search engines the relative
    importance of your pages to each other. HTML
    sitemaps are tailored more for human visitors
    looking to easily navigate through your website.
  • A robots.txt file is a text file in a simple
    format which gives information to web robots
    (such as search engine spiders) about which parts
    of your website they are and aren't allowed to
    visit.
  • Adding XML sitemap link in robotx.txt page allows
    search engine to crawl site more intelligently.

http//www.brainminetech.com/
24
Essential Link-Building Activities
  • In order to increase your visibility in search
    engines and receive more organic traffic via
    inbound links, you should carry out the
    activities in the checklist below.
  • Blog, Article, PR, Business Directory submissions
  • Competitor research Gather a list of your
    competitors top links. You can use a service
    such as alexa.com to search your competitors and
    find out the main sites that are linking in to
    each of your competitors.
  • Prospecting Use Google to find new link
    opportunities for you and make contact to get
    premium backlinks
  • Post acquisition follow-up Keep track of all
    link deals and contact the various partners to
    ensure that they follow-through with providing
    backlinks to you.
  • Interlinking Make the most of the pages and
    posts on your website and link internally to
    other areas of your website. Internal linking is
    very important as you maintain total control.
  • Promote your content socially You cant get
    links if nobody ever sees your content. Share
    your content for maximum exposure via social
    media.

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25
  • Build relationships This is the very best way
    to get backlinks. If your content is strong these
    are easy guaranteed links. Be active in forums
    and on social media to become prevalent and
    well-known in the industry.
  • Social media link building Sometimes people
    treat social media and SEO as two separate things
    but Google looks at social indicators more and
    more these days and you can see a huge benefit
    from social SEO.
  • Paid strategies Google Adword and Facebook Ads

http//www.brainminetech.com/
26
What Not to do
  • Keyword Stuffing
  • Dont hide text or links by making it match the
    background color or using hidden text.
  • Dont copy and merge the content from different
    website. Google spider penalize the website as
    duplicate content
  • Dont name pages with system names like page-1
  • Dont link only to your homepage from internal
    pages. Links to the homepage are extremely
    important, but wont help SEO when used on their
    own.
  • Use shell or empty pages that house no useful
    content

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27
Google Algorithms
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28
Content Quality (Panda)
  • Quality is key
  • Well written
  • Engaging
  • Unique
  • No Duplicate Content
  • No Ads above fold
  • No Spam Content

http//www.brainminetech.com/
29
Link Quality (Penguin)
  • Be natural Branded vs Keywords
  • Who is linking to you?
  • Site wide links
  • Exact anchor text match
  • Link farms / Paid links

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30
Hummingbird
  • Hummingbird's strength is the ability to quickly
    analyze longer, more complex questions and
    provide the best answer to the searcher with the
    fewest possible clicks
  • "Hummingbird" algorithm is a more human way to
    interact with users and provide a more direct
    answer unlike its previous versions Panda
    Penguin.

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31
Mobilegeddon (Mobile Friendly)
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32
Google SEO Tools
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33
Google Adword Keyword Planner
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34
Google Analytics
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35
Google Webmaster Tool
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36
Course Topic
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37
Course Topic
  •  Introduction to SEO
  • Importance of SEO
  •  Benefits of SEO
  •  Understanding internet marketing
  • Understanding Google
  • Creating website that meets your customers goal
  •  Components that make customer engaged
  •  Choosing keywords using keyword research tools
  •  On-page optimization
  •  Off-page optimization
  •  Webmaster tool
  • Web analytics
  • Working with social media
  • Competitive Research
  • Website Speed Performance

http//www.brainminetech.com/
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