MKT 438 Course Success is a Tradition - snaptutorial.com - PowerPoint PPT Presentation

About This Presentation
Title:

MKT 438 Course Success is a Tradition - snaptutorial.com

Description:

For more classes visit www.snaptutorial.com MKT 438 Week 1 Individual Assignment Defining Public Relation Paper (2 Papers) MKT 438 Week 1 DQ 1 MKT 438 Week 1 DQ 2 MKT 438 Week 1 DQ 3 MKT 438 Week 2 Individual Assignment Public Relations Case Study (BP) (2 Papers) MKT 438 Week 2 Team Assignment Part I Public Relations Campaign (Delta Airlines) MKT 438 Week 2 DQ 1 MKT 438 Week 2 DQ 2 – PowerPoint PPT presentation

Number of Views:8

less

Transcript and Presenter's Notes

Title: MKT 438 Course Success is a Tradition - snaptutorial.com


1
MKT 438 Course Success is a Tradition
-snaptutorial.com
For More Tutorials
www.snaptutorial.com
2
MKT 438 Course Success is a Tradition
-snaptutorial.com
  • MKT 438 Entire Course
  • MKT 438 Final Exam Guide
  • MKT 438 Week 1 Individual Assignment Defining
    Public Relation Paper (2 Papers)
  • MKT 438 Week 1 DQ 1
  • MKT 438 Week 1 DQ 2
  • MKT 438 Week 1 DQ 3
  • MKT 438 Week 2 Individual Assignment Public
    Relations Case Study (BP) (2 Papers)
  • MKT 438 Week 2 Team Assignment Part I Public
    Relations Campaign (Delta Airlines
  • Complete the Final Examination.
  • 1. The objective of public relations is
    to sell
  • 2. The R-A-C-E approach to defining
    public relations includes the following
    components
  • 3. The job of public relations
    professional is very much that of an
    interpreter, where he interprets
  • 4. Which of the following trends
    contributed to the evolution of public relations
    in the United States?

3
MKT 438 Course Success is a Tradition
-snaptutorial.com
  • MKT 438 Week 1 DQ 1
  • MKT 438 Week 1 DQ 2
  • Should a company be concerned with public
    opinion? Why or why not?
  • Which PR communication tool do you feel is the
    most effective? Why?

4
MKT 438 Course Success is a Tradition
-snaptutorial.com
  • MKT 438 Week 1 DQ 3
  • MKT 438 Week 1 Individual Assignment Defining
    Public Relation
  • What role does PR play in your organization?
    Explain your answer.
  • Resources University Library, Internet
  • Write a 700- to 1,050-word paper in which you
    define PR. Include in
  • your paper
  • Explain your personal definition of PR and
    definitions from three

5
MKT 438 Course Success is a Tradition
-snaptutorial.com
  • MKT 438 Week 2 DQ 1
  • MKT 438 Week 2 DQ 2
  • What are some positive and negative aspects of
    publicity?
  • At what stage of the PR campaign should
    evaluation occur? Explain your answer. What are
    three types of evaluation techniques used in PR?
    What are examples of each?

6
MKT 438 Course Success is a Tradition
-snaptutorial.com
  • MKT 438 Week 2 DQ 3
  • MKT 438 Week 2 Individual Assignment Public
    Relations Case
  • How would PR research impact a PR team? Give an
    example.
  • MKT 438 WEEK 2 Public Relations Case Study
  • MKT 438 WEEK 2 Public Relations Case Study
    Resource The Practice of Public Relations
    textbook, University Library, Internet
  • After reading the case study BPs Loose Lips
    Sink Credibility Ship (Chapter 1), please answer
    the following questions in a Word document.

7
MKT 438 Course Success is a Tradition
-snaptutorial.com
  • MKT 438 Week 2 Team Assignment Part I Public
    Relations Campaign
  • MKT 438 Week 3 DQ 1
  • Part I Public Relations Campaign MKT 438 WEEK 2
  • Resources The Practice of Public Relations
    textbook, University Library, Internet.
  • Select a PR scenario from the following list
  • An organization wants to position itself as a
    leader in embracing diversity in the workplace
  • An organization is experiencing security issues
    associated with operating on the Internet
  • What PR tools are critical in building long-term
    relationships an organization's publics? What are
    the advantages and disadvantages of these tools?

8
MKT 438 Course Success is a Tradition
-snaptutorial.com
  • MKT 438 Week 3 DQ 2
  • MKT 438 Week 3 DQ 3
  • What is your organization's relationship with the
    local, regional, national, and global media? How
    does it impact your organization's PR coverage?
  • How critical is the internal communications
    process in PR? Explain.

9
MKT 438 Course Success is a Tradition
-snaptutorial.com
  • MKT 438 Week 3 Individual Assignment
    Organizational
  • MKT 438 Week 3 Team Assignment Part II Public
    Relations Campaign
  • Resources The Practice of Public Relations
    textbook, University Library, Internet
  • Select an organization with which you are
    familiar, and identify an issue within that
    organization that would have both organizational
    (internal) and societal (external) implications.
  • MKT 438 WEEK 3 Part II Public Relations Campaign
    Resources The Practice of Public Relations,
    textbook, University Library, Internet
  • Write a 700- to 1,050-word paper in which you
    recommend strategies to build media relations and
    generate publicity for the organization selected
    in Learning Team Meeting One. Address the
    following in your Strategy Paper

10
MKT 438 Course Success is a Tradition
-snaptutorial.com
  • MKT 438 Week 4 DQ 1
  • MKT 438 Week 4 DQ 2
  • Why is it important to integrate anticipated
    crisis responses in an organization's proactive
    PR planning?
  •  What potential effects can a crisis have on an
    organization? Explain your answer.

11
MKT 438 Course Success is a Tradition
-snaptutorial.com
  • MKT 438 Week 4 DQ 3
  • MKT 438 Week 4 Individual Assignment Effective
  • Read the case on the Exxon Valdex. What do you
    see as the top PR problems from this case and
    what would you do differently if you were in the
    PR department?
  • Resource The Practice of Public Relations
  • Select one of the following case studies located
    in The Practice of
  • Public Relations or a case study assigned or
    approved by faculty
  • The Tylenol Murders, Ch. 2
  • Exxon Corporations Bad Good Friday, Ch. 5
  • The Katrina Kalamity, Ch. 13

12
MKT 438 Course Success is a Tradition
-snaptutorial.com
  • MKT 438 Week 5 DQ 1
  • MKT 438 Week 5 DQ 2
  • How has technology impacted the dissemination of
    information to global publics?
  •  How can the power of PR influence and change
    your point of view? Is this ethical?

13
MKT 438 Course Success is a Tradition
-snaptutorial.com
  • MKT 438 Week 5 DQ 3
  • MKT 438 Week 5 Individual Assignment Managing a
    Crisis Using
  • How has globalization, technology, and diversity
    affected PR in the past five years? 
  • Resources Managing a Crisis Using Public
    Relations simulation
  • Complete the simulation.
  • Write a 1,050- to 1,400-word summary answering
    the following questions
  • What does proactive planning mean?
  • What feedback mechanism should public relations
    develop in this situation?

14
MKT 438 Course Success is a Tradition
-snaptutorial.com
  • MKT 438 Week 5 Team Assignment Final Public
    Relations Campaign
  • An analysis of the relationship between the
    Public Relations Campaign and marketing within
    the integrated marketing communications program
    of the organization
  • A crisis management planIdentify a potential
    crisis related to the public relations campaign
    and outline a plan to address the crisis. Include
    a proactive plan and a plan if it is necessary to
    react to a crisis.

15
MKT 438 Course Success is a Tradition
-snaptutorial.com
For More Tutorials
www.snaptutorial.com
Write a Comment
User Comments (0)
About PowerShow.com