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MKT 438 Entire Course For more course tutorials
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Week 1 Individual Assignment Defining Public
Relation Paper (2 Papers) MKT 438 Week 1 DQ 1 MKT
438 Week 1 DQ 2 MKT 438 Week 1 DQ 3 MKT 438 Week
2 Individual Assignment Public Relations Case
Study (BP) (2 Papers) MKT 438 Week 2 Team
Assignment Part I Public Relations Campaign
(Delta Airlines) MKT 438 Week 2 DQ 1 MKT 438 Week
2 DQ 2 MKT 438 Week 2 DQ 3
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MKT 438 Final Exam Guide For more course
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the Details Below Complete the Final
Examination.  1.         The objective of public
relations is to sell  2.         The R-A-C-E
approach to defining public relations includes
the following components  3.         The job of
public relations professional is very much that
of an interpreter, where he interprets  4.     
    Which of the following trends contributed to
the evolution of public relations in the United
States?  5.         Public relations goals must
be defined by  6.         Morale at the company
was low after a series of severe firings.  Ive
got just the thing to get morale back up again,
said Darren, the firms public relations
director. 
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MKT 438 Week 1 DQ 1 For more course tutorials
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help.com Please check the Details Below Should a
company be concerned with public opinion? Why or
why not?
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MKT 438 Week 1 DQ 2 For more course tutorials
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help.com Please check the Details Below Which PR
communication tool do you feel is the most
effective? Why?
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MKT 438 Week 1 DQ 3 For more course tutorials
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help.com Please check the Details Below What role
does PR play in your organization? Explain your
answer.
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MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper (2 Papers) For more course
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the Details Below This Tutorial contains 2
Papers  Resources University Library,
Internet Write a 700- to 1,050-word paper in
which you define PR. Include in your
paper Explain your personal definition of PR and
definitions from three different sources, such as
the Public Relations Society of America,
textbooks, and so forth. Compare and contrast
these definitions in your paper.
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MKT 438 Week 1 The Role of Public Relations For
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the Details Below MKT 438 Week 1 The Role of
Public Relations Select a company, business, or
non-profit organization and provide an example
about how public relations (PR) principles
apply. Write a 700- to 1,050-word paper in which
you examine the following ? The multiple
definitions of Public Relations. ? The connection
between PR and the promotional aspect of the
marketing mix (advertising, publicity, public
relations)? ? How are they similar and how are
they different? ? How might PR be more important
during a crisis situation for an organization?
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MKT 438 Week 2 DQ 1 For more course tutorials
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help.com Please check the Details Below What are
some positive and negative aspects of publicity?
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MKT 438 Week 2 DQ 2 For more course tutorials
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help.com Please check the Details Below At what
stage of the PR campaign should evaluation occur?
Explain your answer.  What are three types of
evaluation techniques used in PR? What are
examples of each?  
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MKT 438 Week 2 DQ 3 For more course tutorials
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help.com Please check the Details Below How would
PR research impact a PR team?  Give an example.
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MKT 438 Week 2 Individual Assignment Public
Relations Case Study (BP) (2 Papers) For more
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the Details Below After reading the case study
BPs Loose Lips Sink Credibility Ship (Chapter
1), please answer the following questions in a
Word document.  How would you assess BPs
response to the Gulf of Mexico oil spill? (Answer
should be 90 to 175 words in length)  How could
BP have prevented the damage done by its CEO
spokesperson? (Answer should be 90 to 175 words
in length. Had you been advising (CEO Anthony)
Hayward, what would you have suggested he say in
response to the questions he was asked? Provide
at least 3 specific examples (Answer will need to
be 260 to 350 words in length). Format your
answers consistent with APA guidelines.
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MKT 438 Week 2 Internal Public Relations For more
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the Details Below MKT 438 Week 2 Internal Public
Relations Resource The Practice of Public
Relations, Ch. 11 Read the Sony Shoots the
Messenger Case Study on page 242 in The Practice
of Public Relations, Ch. 11. Answer the three
questions at the end of the chapter located on
page 243. Write a 1,050- to 1,400-word paper in
which you describe how the case was handled and
provide recommended improvements for your client
(Sony). Include three outside references as well
as citations with your paper. Format your paper
consistent with APA guidelines. Click the
Assignment Files tab to submit your assignment.
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MKT 438 Week 2 Team Assignment Part I Public
Relations Campaign (Delta Airlines) For more
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the Details Below Part I Public Relations
Campaign MKT 438 WEEK 2 Resources The Practice
of Public Relations textbook, University Library,
Internet. Select a PR scenario from the following
list  An organization wants to position itself
as a leader in embracing diversity in the
workplace An organization is experiencing
security issues associated with operating on the
Internet An organization is moving one of its
manufacturing facilities to another country to
maximize labor cost reductions An organization
wants to create awareness of its efforts in
sustainability, recycling and reusability.
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MKT 438 Week 3 DQ 1 For more course tutorials
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help.com Please check the Details Below What PR
tools are critical in building long-term
relationships an organization's publics? What are
the advantages and disadvantages of these tools?
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MKT 438 Week 3 DQ 2 For more course tutorials
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help.com Please check the Details Below What is
your organization's relationship with the local,
regional, national, and global media? How does it
impact your organization's PR coverage?
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MKT 438 Week 3 DQ 3 For more course tutorials
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help.com Please check the Details Below How
critical is the internal communications process
in PR? Explain.
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MKT 438 Week 3 How Organizations Proactively
Approach and Respond to Social Responsibility/Sust
ainability For more course tutorials
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Week 3 How Organizations Proactively Approach and
Respond to Social Responsibility/Sustainability Se
lect an organization that has a known interest in
social responsibility and/or sustainability. Write
a 1,050- to 1,400-word paper that addresses the
following questions ? Why did you select this
organization? ? Why do you think this
organization is socially responsible and/or
interested in sustainability? ? How does the
organization actively demonstrate these
principles?
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MKT 438 Week 3 Individual Assignment
Organizational and Societal Functions of Public
Relations Paper (2 Papers) For more course
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Papers  MKT 438 WEEK 3 Organizational and
Societal Functions of Public Relations Paper
 Resources The Practice of Public
Relations textbook, University Library, Internet 
Select an organization with which you are
familiar, and identify an issue within that
organization that would have both organizational
(internal) and societal (external)
implications. Part I Prepare a 7- to 10-slide
PowerPoint presentation in which the following is
addressed  Explain the organizational and
societal functions of PR. Compare and contrast
the organizational and societal implications in
the issue you have chosen. Use speaker notes
section of PowerPoint slides to add discussion.
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MKT 438 Week 3 Phase 1 Public Relations Campaign
for a New Product or Service For more course
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the Details Below MKT 438 Week 3 Phase 1 Public
Relations Campaign for a New Product or
Service Note This Learning Team assignment has
two components. You will be completing the first
part in Week 3 and the second part in Week
4. Your public relations firm has been selected
to develop a promotional campaign for an industry
that is launching a new product (or
service). Write a 700- to 1,050-word paper that
includes the following ? A description of the
product or service for which you will be
developing a promotional campaign ? The intended
audience(s) for the product or service. ?
Characteristics that make your product/service
unique.
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MKT 438 Week 3 Team Assignment Part II Public
Relations Campaign Resources (Delta Airlines) For
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the Details Below MKT 438 WEEK 3 Part II Public
Relations Campaign Resources The Practice of
Public Relations, textbook, University Library,
Internet Write a 700- to 1,050-word paper in
which you recommend strategies to build media
relations and generate publicity for the
organization selected in Learning Team Meeting
One. Address the following in your Strategy
PaperList objectives for the Public Relations
Campaign. Identify the risks in the strategy and
discuss what the Public Relations team can do to
minimize them. Write a media release and create a
media distribution list for the media
release.Develop a tactical plan utilizing at
least five of the following public relations
tools and identify which tool(s) will be used to
communicate to which publics and why. This
section can be submitted as a chart within the
paper.
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MKT 438 Week 4 Approach to Crisis Management
Defending an Organizations Reputation For more
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the Details Below MKT 438 Week 4 Approach to
Crisis Management Defending an Organizations
Reputation Resource The Practice of Public
Relations, Ch. 3, Ch. 5, Ch. 6, Ch. 13, and Ch.
17 Select one of the following case studies to
read and do research on from The Practice of
Public Relations ? Race Relations with that Soy
Latte? (page 59) ? Uber Success Brings PR
Problems (page 102) ? Ethical Hammer Falls on
Daddy Huxtable (page 124) ? Up Your Bucket for a
Wonderful Cause (page 287)
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MKT 438 Week 4 DQ 1 For more course tutorials
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help.com Please check the Details Below Why is it
important to integrate anticipated crisis
responses in an organization's proactive PR
planning?
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MKT 438 Week 4 DQ 2 For more course tutorials
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help.com Please check the Details Below What
potential effects can a crisis have on an
organization? Explain your answer.
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MKT 438 Week 4 DQ 3 For more course tutorials
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help.com Please check the Details Below Read the
case on the Exxon Valdex.  What do you see as the
top PR problems from this case and what would you
do differently if you were in the PR department?
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MKT 438 Week 4 Individual Assignment Effective
Communication Case Study Analysis For more course
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the Details Below Resource The Practice of
Public Relations Select one of the following case
studies located in The Practice of Public
Relations or a case study assigned or approved by
faculty The Tylenol Murders, Ch. 2 Exxon
Corporations Bad Good Friday, Ch. 5 The
Katrina Kalamity, Ch. 13 Wendys Fingers a
Hoaxer, Ch. 19 Write a 1,050- to 1,400-word case
study analysis in which youevaluate the
effectiveness of communication between
an organization and its publics. Evaluate the
effectiveness of the communication between
the organization and its intended public(s) in
the case study, including
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MKT 438 Week 4 Individual Assignment Public
Relation Case Study ( McDonalds) (2 Papers) For
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the Details Below MKT 438 Week 4 Individual
Assignment Public Relation Case Study (
McDonalds) (2 Papers)
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MKT 438 Week 4 The Tactical Plan for the Public
Relations Campaign Presentation For more course
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the Details Below MKT 438 Week 4 The Tactical
Plan for the Public Relations Campaign
Presentation Develop an 8- to 10-slide
presentation (Microsoft PowerPoint or Prezi)
with speaker notes that outlines the tactical
elements of your campaign using all of the
information that you researched for your
paper. Format your presentation consistent with
APA guidelines. Click the Assignment Files tab to
submit your assignment.
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MKT 438 Week 5 DQ 1 For more course tutorials
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help.com Please check the Details Below How
has technology impacted the dissemination of
information to global publics?
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MKT 438 Week 5 DQ 2 For more course tutorials
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help.com Please check the Details Below How can
the power of PR influence and change your point
of view? Is this ethical?
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MKT 438 Week 5 DQ 3 For more course tutorials
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help.com Please check the Details Below How has
globalization, technology, and diversity affected
PR in the past five years? 
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MKT 438 Week 5 Individual Assignment Managing a
Crisis Using PR Simulation Summary For more
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the Details Below MKT 438 WEEK 5 Managing a
Crisis Simulation  Resources Managing a Crisis
Using Public Relations simulation Complete the
simulation.  Write a 1,050- to 1,400-word summary
answering the following questions What does
proactive planning mean? What feedback mechanism
should public relations develop in this
situation?  What is an ineffectual way of
deploying this plan? Provide two examples of
what not to do in this situation.  When is a
proactive crisis management plan needed? And why?
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MKT 438 Week 5 Role and Impact of Social Media in
PR For more course tutorials visit uophelp.com is
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check the Details Below MKT 438 Week 5 Role and
Impact of Social Media in PR Resource The
Practice of Public Relations, Ch. 10 Review the
Case Dont Mess with the Queen of Social Media
on page 221 in The Practice of Public Relations,
Ch. 10, and use the questions at the end of the
chapter as a basis of your discussion. Describe
what PR recommendations you would have for Taylor
Swift if you were her Public Relations
Consultant. Incorporate the principles of PR that
you have learned to date. Develop a 700- to
1,050-word recommendation as part of your
response. Use two outside references to support
your points.
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MKT 438 Week 5 Team Assignment Final Public
Relations Campaign (Delta Airlines) For more
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the Details Below Resources The Practice of
Public Relations, textbook, University Library,
Internet Part I  Write a 700- to 1,050-word
paper that will include the following elements in
your Public Relations Campaign  An analysis of
the relationship between the Public Relations
Campaign and marketing within the integrated
marketing communications program of the
organization A crisis management planIdentify a
potential crisis related to the public relations
campaign and outline a plan to address the
crisis. Include a proactive plan and a plan if it
is necessary to react to a crisis. An analysis of
the impact of technology and globalization on the
implementation of the plan.  
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The Best way to predict the Future is to create
it.....To Best way....
www.newtonhelp.com