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MKT 498 Course Success is a Tradition - snaptutorial.com

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For more classes visit www.snaptutorial.com MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper (New) MKT 498 Week 1 DQ 1 MKT 498 Week 1 DQ 2 MKT 498 Week 1 DQ 3 MKT 498 Week 2 Individual Assignment Marketing Analysis Tools Table MKT 498 Week 2 Individual Assignment week 2 Competitive Advantage and Objectives Analysis (New) MKT 498 Week 2 DQ 1 MKT 498 Week 2 DQ 2 MKT 498 Week 2 DQ 3 MKT 498 Week 2 DQ 4 MKT 498 Week 2 DQ 5 MKT 498 Week 2 DQ 6 MKT 498 Week 3 Team Assignment Target Market and Competitive Advantage Paper – PowerPoint PPT presentation

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Title: MKT 498 Course Success is a Tradition - snaptutorial.com


1
MKT 498 Course Success is a Tradition
-snaptutorial.com
For More Tutorials
www.snaptutorial.com
2
MKT 498 Course Success is a Tradition
-snaptutorial.com
  • MKT 498 Entire Course
  • MKT 498 Final Exam Guide
  • MKT 498 Week 1 Individual Assignment Purpose and
    Value of Integrated Marketing Paper


  • MKT 498 Week 1 Individual Assignment Purpose and
    Value of Integrated Marketing Paper (New)
  • MKT 498 Week 1 DQ 1
  • MKT 498 Week 1 DQ 2
  • MKT 498 Week 1 DQ 3
  • Complete the Final Examination (50 questions in
    True/False, Multiple Choice, and Multiple Select
    format).
  • Multiple Choice and Multiple Select
    Questions
  • 1 The foundation of an IMC plan includes
    which of the following elements? (Check all that
    apply)
  • 2 A system of partnerships and
    alliances that a firm creates to source, augment,
    and deliver its offerings is called ________.

3
MKT 498 Course Success is a Tradition
-snaptutorial.com
  • MKT 498 Week 1 DQ 1
  • MKT 498 Week 1 DQ 2
  • What is integrated marketing?
  • What is the value of integrated marketing in
    todays business environment?
  • How is integrated marketing different from
    traditional marketing?
  • What are the "non-quantifiable" tools in
    marketing? How can these tools be evaluated? What
    is the value of using these tools? How can you
    justify the use of non-quantifiable tools for
    creating a marketing strategy for a marketing
    plan?

4
MKT 498 Course Success is a Tradition
-snaptutorial.com
  • MKT 498 Week 1 DQ 3
  • MKT 498 Week 1 Individual Assignment Purpose and
    Value
  • What are the different types of tools available
    for businesses to conduct marketing analyses? How
    are the outcomes different? How are the different
    tools for marketing analyses important in
    developing an integrated marketing communication?
    Provide an example.
  • In your paper, investigate an existing company
    and determine if the company has an integrated
    marketing campaign for one of the products or
    services they sell. Address the following in your
    paper
  • If the company has an integrated marketing plan,
    briefly describe it. What value does the IMC plan
    add? (6 points)

5
MKT 498 Course Success is a Tradition
-snaptutorial.com
  • MKT 498 Week 1 Individual Assignment Purpose and
    Value
  • MKT 498 Week 2 DQ 1
  • MKT 498 Week 1 Individual Assignment Purpose and
    Value
  • Why is it important to have a unique competitive
    advantage (often called a unique selling
    proposition, or USP)? Is a competitive advantage
    perceived or real?

6
MKT 498 Course Success is a Tradition
-snaptutorial.com
  • MKT 498 Week 2 DQ 2
  • MKT 498 Week 2 DQ 3
  • What is a target market? How do you segment a
    market to identify a target market? What is the
    value of identifying the optimal target market
    for a product or service?
  • How does demographic and geographic data
    collection differ from psychographic and life
    cycle data collection? What is the value of each?
    Provide examples.

7
MKT 498 Course Success is a Tradition
-snaptutorial.com
  • MKT 498 Week 2 DQ 4
  • MKT 498 Week 2 DQ 5
  • What assessment tools might a business use to
    determine what your competition is doing? How do
    you collect data on the competition? Provide
    examples.
  • What is the value and purpose of a marketing
    positioning statement? How does the assessment
    affect the development of the marketing position?
    How often should the marketing position change or
    be reviewed? Does it depend on the type of
    business or customer? Provide examples.

8
MKT 498 Course Success is a Tradition
-snaptutorial.com
  • MKT 498 Week 2 DQ 6
  • MKT 498 Week 2 Individual Assignment Marketing
    Analysis Tools
  • Why is product life cycle important? What changes
    should occur in advertising, sales, and promotion
    at the various stages of the product life cycle?
    Provide examples
  • Complete the Marketing Analysis Tools Table which
    is posted in the Course Materials Forum. This
    table lists the various tools that are used by
    marketers to analyze product positioning,
    competitive positioning, customer perceptions,
    and distribution-channel analysis. Fill in the
    blanks with the appropriate

9
MKT 498 Course Success is a Tradition
-snaptutorial.com
  • MKT 498 Week 2 Individual Assignment week 2
    Competitive
  • MKT 498 Week 3 DQ 1
  • MKT 498 Week 2 Individual Assignment week 2
    Competitive Advantage and Objectives Analysis
  • What are some of the current trends influencing
    the effectiveness of advertising? What effect
    does emerging technology have on advertising?
    What are the changes in consumer behavior that
    are being affected?

10
MKT 498 Course Success is a Tradition
-snaptutorial.com
  • MKT 498 Week 3 DQ 2
  • MKT 498 Week 3 DQ 3
  • Identify a current and innovative advertising
    campaign you have observed recently. What are the
    characteristics of the campaign? Why is it
    innovative?
  • What is CPM? Why is CPM important? What are some
    of the differences between total cost of CPM
    and advertisement versus the CPM rate?

11
MKT 498 Course Success is a Tradition
-snaptutorial.com
  • MKT 498 Week 3 DQ 4
  • MKT 498 Week 3 DQ 5
  • Why is important for a business to consider
    alternative marketing tactics when developing an
    integrated marketing communication (IMC)
    campaign? What are some of the strengths of each
    type of communication? Provide examples. How do
    the types of communication vary by product
    category?
  • What is the difference between quantifiable and
    non-quantifiable outcomes in marketing? Provide
    an example. How do these outcomes affect the
    post-evaluation of branding and positioning
    strategies with regards to an IMC plan? How does
    a marketing plan justify the non-quantifiable
    tools in its strategy?

12
MKT 498 Course Success is a Tradition
-snaptutorial.com
  • MKT 498 week 3 Integrated Marketing Communication
    Target
  • MKT 498 Week 3 Team Assignment Target Market and
    Competitive
  • MKT 498 week 3 Integrated Marketing Communication
    Target Market Paper
  • Select the product or service from the Integrated
    Marketing Discussion in Week Two.
  • Write a 1,600- to 2,000-word paper for which you
    first research the current customer base, buyer
    behavior, demographics, psychographics,
    lifestyle, geographic area, benefit segmentation,
    and user segmentation for the product or service
    your team is studying.

13
MKT 498 Course Success is a Tradition
-snaptutorial.com
  • MKT 498 Week 4 DQ 1
  • MKT 498 Week 4 DQ 2
  • What is the relationship between a target market
    and selecting a distribution channel? How do the
    changes in the target market affect the design of
    the distribution channel? Provide an example.
  • What decisions go into selecting a distribution
    channel? What decisions go into selecting new
    distribution channels? What is the difference
    between a vertical and a horizontal distribution
    channel? Provide an example.

14
MKT 498 Course Success is a Tradition
-snaptutorial.com
  • MKT 498 Week 4 DQ 3
  • MKT 498 Week 4 DQ 4
  • What effect has e-commerce had on traditional
    brick-and-mortar business? Provide at least two
    examples and explain the effects. How can a
    business determine what proportion of the budget
    should be allocated for e-commerce? How has
    e-commerce globalized the small business?
  • What is a value-added network? What are the
    advantages and disadvantages of selecting
    value-added networks? How does the distribution
    change with the different stages of the product
    life cycle?

15
MKT 498 Course Success is a Tradition
-snaptutorial.com
  • MKT 498 Week 4 Individual Assignment Alternative
    Marketing
  • MKT 498 Week 4 Integrated Marketing Communication
  • Use the product or service that your Learning
    Team selected in the Integrated Marketing
    Discussion in Week Two.
  • Write a 700- to 1,050-word paper in which you
    identify one marketing option from each category
    below which would be realistic for the product or
    service examined. The categories are
  • MKT 498 Week 4 Integrated Marketing Communication
    Positioning Strategies Paper

16
MKT 498 Course Success is a Tradition
-snaptutorial.com
  • MKT 498 Week 4 Team Assignment Marketing
    Communication Paper
  • MKT 498 Week 4 Team Assignment Marketing Position
    Statement
  • MKT 498 Week 4 Team Assignment Marketing
    Communication Paper
  • Utilize the research from your Learning Teams
    Target Market and Competitive Advantage Analysis
    in Week Three.
  • Create a 12-slide Microsoft PowerPoint
    presentation in which you develop and justify a
    Marketing Position Statement for the selected
    product or service.

17
MKT 498 Course Success is a Tradition
-snaptutorial.com
  • MKT 498 Week 5 Assignment Communication Channels
    Paper
  • MKT 498 Week 5 Team Assignment Integrated
    Marketing
  • MKT 498 Week 5 Assignment Communication Channels
    Paper
  • MKT 498 Week 5 Team Assignment Integrated
    Marketing Communication Plan

18
MKT 498 Course Success is a Tradition
-snaptutorial.com
  • MKT 498 Week 5 Team Assignment Integrated
    Marketing
  • Refer to the University Material Integrated
    Marketing Communications (IMC) Plan and
    Presentation located on the student website.
  • Week 5 Team Assignment
  • I thought the breakdown could be as follows
  •  

19
MKT 498 Course Success is a Tradition
-snaptutorial.com
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