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MKT 443 Week 1 Social Media Presence Paper MKT
443 Week 1 Social Media Presence Paper Review the
final Social Media Marketing Plan assignment that
is due in Week 5. Your individual assignments
each week will incorporate into this plan. Write
a 1,050- to 1,400-word paper that describes the
social media presence of an organization of your
choice. (Note It is suggested that you choose
one organization or a competitor of an
organization, which will be used as the focus for
remaining assignments in this course.)
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MKT 443 Week 2 Top Five Social Media Platforms
Worksheet MKT 443 Week 2 Top Five Social Media
Platforms Worksheet Complete the Top Five Social
Media Platforms Worksheet. 1. Select your
top five social media platforms and complete the
table in a total of 350 to 525 words. 1.
Analyze in 350 words the usefulness of these
platforms as if you were planning a social media
program for the organization of your choice.
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MKT 443 Week 3 Social Media Marketing in the News
Analysis MKT 443 Week 3 Social Media Marketing
in the News Analysis Research news media stories
and articles on social media. Identify two news
stories or articles that illustrate how consumers
behave on social media and how marketers have
responded to that behavior. Cite both articles at
the beginning of your paper according to APA
formatting guidelines. Summarize the stories or
articles in a 350- to 525-word paper, and include
the following
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MKT 443 Week 3 Who, What, Why, When, and How
Presentation MKT 443 Week 3 Who, What, Why,
When, and How Presentation Create a 15- to
20-slide presentation with detailed speaker notes
using MicrosoftPowerPoint, Prezi, or
OfficeMix365. This presentation should specify
the Who, What, Why, When, and How for your chosen
companys social media marketing and PR strategy
plan.
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MKT 443 Week 4 Social Media and SEO
Analysis MKT 443 Week 4 Social Media and SEO
Analysis Refer to the Week 1 Individual
Assignment Social Media Presence Paper. Discuss
the companies chosen by each individual, and
select two to use for this assignment. Identify
1-3 relevant words or terms consumers would be
likely to use to search for the
organization. Search for each term on at least
one search engine and one social media site.
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MKT 443 Week 4 Social Media Market Plan
Pitch MKT 443 Week 4 Social Media Market Plan
Pitch Refer back to the Week 3 Individual
Assignment Who, What, Why, When, and How.
Locate your response to What actions you would
like the customer to take. Create a 10- to
15-slide Microsoft PowerPoint presentation with
detailed speaker notes that will be used to pitch
your marketing plan.
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MKT 443 Week 5 News jack Case Analysis MKT 443
Week 5 Newsjack Case Analysis Resource Page 385
of Ch. 22 in The New Rules of Marketing and
PR. Identify a newsjacking opportunity for an
existing product or service, or research a
successful newsjacking example. Complete the
following in 350 to 525 words Summarize the
relevant news item. Assess the organizations
connection to the news.
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