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MKT 575 Course Success is a Tradition - snaptutorial.com

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For more classes visit www.snaptutorial.com MKT 575 Week 1 Business Environmental Analysis (StarBucks) MKT 575 Week 1 DQs MKT 575 Week 2 Industry and Competitive Analysis MKT 575 Week 3 Target Market Analysis (StarBucks) – PowerPoint PPT presentation

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Title: MKT 575 Course Success is a Tradition - snaptutorial.com


1
MKT 575 Course Success is a Tradition /
snaptutorial.com
The Best way to predict the Future is to create
it.....To Best way....
www.snaptutorial.com
2
MKT 575 Course Success is a Tradition /
snaptutorial.com
MKT 575 All Assignments Final Guide   MKT 575
Week 1 Business Environmental Analysis
(StarBucks) MKT 575 Week 1 DQs MKT 575 Week 2
Industry and Competitive Analysis MKT 575 Week 3
Target Market Analysis (StarBucks) MKT 575 Week 4
Product Offering and Branding Plan MKT 575 Week 4
DQs MKT 575 Week 5 Marketing Communications
Presentation (StarBucks) MKT 575 Week 6 Marketing
Plan Presentation
3
MKT 575 Course Success is a Tradition /
snaptutorial.com
MKT 575 Final Exam Guide (New)   1. In the _____
step of the new-product development process, a
marketing manager evaluates how well the idea
fits with the company's objectives.
commercialization development screening
idea generation
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MKT 575 Course Success is a Tradition /
snaptutorial.com
MKT 575 Week 1 Business Environmental Analysis
(StarBucks)   MKT 575 Week 1 Business
Environmental Analysis - Instructions Conduct a
thorough business environmental analysis, using
your own organization or company, or one of your
choosing, Analyze your findings in a 1,050-word re
5
MKT 575 Course Success is a Tradition /
snaptutorial.com
MKT 575 Week 1 DQs   MKT 575 Week 1 DQ 1 How do
vision, mission, and goals differ? How do each of
these relate to the development of a marketing
strategy?   MKT 575 Week 1 DQ 2 Discuss the
factors involved in reviewing the competition.
Should you remain industry-focused or should you
remain product-focused? Why? Use an example in
your discussion.
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MKT 575 Course Success is a Tradition /
snaptutorial.com
MKT 575 Week 2 Industry and Competitive
Analysis   MKT 575 Week 2 Industry and
Competitive Analysis - Instructions Your
learning team has been hired to consult with a
U.S.-based major consumer company as they launch
a new product in their industry. Your aim
throughout this course-long project will be to
develop a marketing plan for your client to gain
and maintain a competitive advantage in their
industry, and create value for their target
market. Create a new product or service to be
offered by a company (either an existing firm or
a start-up company) in one of the following
industries
7
MKT 575 Course Success is a Tradition /
snaptutorial.com
MKT 575 Week 3 Target Market Analysis
(StarBucks)   MKT 575 Week 3 Target Market
Analysis - Instructions Prepare an analysis of
your target market, and how you will position and
differentiate your product offering for that
target market, using your own organization or
company, or one of your choosing. Synthesize your
findings in a 1,400-word analysis. Include in
your analysis
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MKT 575 Course Success is a Tradition /
snaptutorial.com
MKT 575 Week 4 DQs   MKT 575 Week 4 DQ 1
Discuss the decisions necessary to developing a
distribution strategy. What are the major types
of channels? Provide an example of each type of
channel.   MKT 575 Week 4DQ 2 How are channel
strategies evaluated? Why would channel
strategies need adjustment? Provide examples
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MKT 575 Course Success is a Tradition /
snaptutorial.com
MKT 575 Week 4 Product Offering and Branding
Plan   MKT 575 Week 4 Product Offering and
Branding Plan - Instructions Develop a
2,100-word product offering and branding plan
using the industry and competitive analysis you
completed for your client in Week 2 as a basis.
Include the following Detail the target market
profiles, key buying behaviors, and decision
motivators for your consumer. Explain in detail
your new product/service offering, based on the
target market needs, including features and
benefits, its differentiating characteristics
from competitive or substitute products,
packaging and labeling, and warranties and
guarantees.
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MKT 575 Course Success is a Tradition /
snaptutorial.com
MKT 575 Week 5 Marketing Communications
Presentation (StarBucks)   MKT 575 Week 5
Marketing Communications Presentation
- Instructions Prepare a 10- to 15-slide
Microsoft PowerPoint marketing communications
presentation with detailed speaker notes using
your own organization or company, or one of your
choosing. For each section of your marketing
communications plan. Include information on your
introductory strategies as well as how those
strategies will change over the course of the
Product Life Cycle (PLC). Include in your
presentation the following
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MKT 575 Course Success is a Tradition /
snaptutorial.com
MKT 575 Week 6 Marketing Plan Presentation   MKT
575 Week 6 Marketing Plan Presentation
- Instructions Create a 15- to 20-slide
Microsoft PowerPoint presentation for your
client to explain the marketing plan and strategy
you have developed over the course of this class.
In addition to slides, you may also incorporate
other elements into your presentation that may be
useful for your client (demonstrations, videos,
print ads, etc.). Include detailed speaker notes
in your presentation. Include the following key
components from your Marketing Plan (some of
these are from your previous papers other
elements are new for this week)
12
MKT 575 Course Success is a Tradition /
snaptutorial.com
The Best way to predict the Future is to create
it.....To Best way....
www.snaptutorial.com
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