What is On Page and Off Page Optimization in SEO - PowerPoint PPT Presentation

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What is On Page and Off Page Optimization in SEO

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On page and off page optimization in SEO are two important words. Here are the difference between on page and off page to implement the right strategies. – PowerPoint PPT presentation

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Title: What is On Page and Off Page Optimization in SEO


1
What is On page and Off Page Optimization in SEO?
2
Index
1. What is On page and Off Page Optimization in
SEO? 2. Two Ways of Optimization in SEO 3.
On-page Optimization in SEO 4. Off Page
Optimization in SEO 5. Differences Between
On-Page SEO and Off-Page Optimization in SEO
3
What is On page and Off Page Optimization in SEO?
  • On Page Optimization in SEO deals with aspects on
    the website that can be optimized for search
    engines.
  • Off-Page Optimization in SEO includes aspects on
    other websites on the internet that can be
    optimized to improve the ranking of a website on
    leading search engines.

4
  • It is essential to understand the difference
    between on page and off page SEO.

5
Two Ways of Optimization in SEO
6
On-Page Optimization in SEO
7
  • On page SEO means what you do on your website and
    individual pages to grow the traffic.
  • The first thing that every webmaster should do
    when writing a post or optimizing their websites.

8
  • On-page optimization needs to be continually
    revised if you want to improve or maintain the
    ranking.
  • On-page technique, the role of keywords or key
    phrases that the user might type has a prominent
    position.

9
  • It includes page titles, domain names, headings,
    and images.
  • But all these elements have to be search engine
    friendly.
  • The size of the site should not be too small or
    large.

10
  • It should have genuine, exciting and relevant
    content.
  • Main components involved in on-page optimization
    are listed below
  • 1. Headings
  • 2. Title of page
  • 3. Meta description and tags

11
4. URL structure and domain information 5. Fresh
and quality content 6. User-friendly navigation
and quick loading 7. Optimized external and
internal links
12
Off Page Optimization in SEO
13
  • Unlike off page depends on another web page to
    improve your website or blog.
  • Off-page optimization deals with link building
    factors.
  • Its a continuous process and needs regular new
    links that are given priority by search engines.

14
  • In Off Page SEO technique, if you obtain a
    high-quality link, then your website can rank
    higher.
  • Strategic link-building increases the traffic to
    your site and its position in Google.

15
  • Off Page Optimization in SEO is a combination of
    social bookmarking, social media and link
    building.

16
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17
On-Page SEO
  • Make sure that all the essential keywords that
    you are competing for are dispersed across your
    site pages.
  • Try and insert phrases or keyword which are
    relevant to the main topic that is discussed
    under the heading.

18
  • Include keywords and phrases to help identify the
    image they are using on a given site.
  • While it may seem like a hassle to set metadata
    up as well, remember that in the game of SEO
    dominance that every little bit helps.

19
Off-Page SEO
  • Guest postings on other people blogs.
  • Submit your top articles on website directories.
  • Promote your best pages through Facebook and
    other social media channels.

20
Thank You
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