Top 10 Steps to Improve Ecommerce Product Page for SEO - PowerPoint PPT Presentation

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Top 10 Steps to Improve Ecommerce Product Page for SEO


If you want to boost your ecommerce website traffic and sales, then have a look no further than SEO (Search Engine Optimization). While SEO is usually a better way to increase your website traffic, it’s also the best way for e-commerce website as well. – PowerPoint PPT presentation

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Title: Top 10 Steps to Improve Ecommerce Product Page for SEO

Top 10 Steps to Improve Ecommerce Product Page
for SEO
If you want to boost your ecommerce website
traffic and sales, then have a look no further
than SEO (Search Engine Optimization). While SEO
is usually a better way to increase your website
traffic, its also the best way for e-
commerce website as well. The better your
rankings are on Google and other search engines,
the more you will sell. You also need to
encourage more customers on your product page
and increase sale. Below these are several steps
that you should follow to double your
ecommerce website traffic and sales. In these
steps, I will tell you the accurate strategies
that I recommend for selling more and more on
your ecommerce site with SEO (search
engine optimization). In order to make more sales
with the ecommerce website, your product page is
fully seo friendly and fully optimized. If the
buyer searches products online, then only your
store page will appear on the top of the search
result. This thing only happens when your site is
fully optimized by SEO. If you don't miss your
valuable customer/ Buyer then it's compulsory
that all the product page of your website is SEO
friendly and it is fully SEO optimized. "Higher
Ranking on the Google or other search engines
will automatically boost the sale."
Top 10 Step by Step Guide to Optimize Your
E-Commerce Product Pages for SEO Do you really
want to know, how to rank your e-commerce site on
the top within a month? Read this full blog
step-by-step and I am 100 sure, that your
ecommerce website is on the top of search
engine. Here on this page, you get the 10 steps
that will help you to optimize your ecommerce
website product pages for SEO. Some of the SEO
advance on-page techniques and off- page
techniques that help you can Improve E-Commerce
Product Pages for SEO. These guidelines will be
updated on the daily basis, lets have a look at
these guidelines. Lets jump in!
  • Keyword Research Try to understand the best
    product keywords
  • Before you try to start any of the optimizations
    for SEO, it is important that you are able to
    identify the words that buyers use to search for
    a product from your store. Therefore, you dont
    even think to skip this step, It's a very
    important factor, that's keyword research. With
    proper keyword research techniques, you will be
    able to identify the customer useful keywords
    that enable higher impression and traffic on your
    product page.
  • Now your main aim is to understand what the best
    and appropriate keywords and phrases which
    relevant to your product and the product page.
    You can take into account the following factors
    search volume, competition, and relevance.
  • How to Find Keywords for Ecommerce Product and
    Product Pages
  • There are a few keyword research tools and
    platform that you can take, and tools often
    serve as the most effective and appropriate
  • There are several tools for keyword research
    available in the market out of which some are
    free and other are the paid.
  • Are you ready to take advantage of these free and
    best keyword research tools to gain higher
    influence on search engines? Have a look at once
    on the top 8 free keyword research tools.
  • Keyword Finder Tools
  • Google AdWords Keyword Planner
  • Keyword Tool Dominator

  • AdWord SEO Keyword Permutation Generator
  • Ubersuggest
  • Google Correlate
  • Wordtracker Scout
  • SEO Chat Suggestion Keyword Finder
  • WordStream Free Keyword Tool
  • One of the free tools which are very effective as
    well is the Ubersuggest. It is a free SEO
    (search engine optimization) and PPC
    (PayPerClick) optimization and keyword
    suggestion tool that can assist you much better
    than other tools without any login or
  • Always try to introduce the long tail keywords or
    the best related or suggested keywords in the
    products description. There are several more SEO
    tips that you must follow.
  • The Meta Title will be fully optimized.
  • For more clarity, the headers must be properly
  • Always optimized the image alt attributes.
  • In order to create better internal linking
    construction, try linking to inner pages
  • your product page is fully optimized with the
    rich cards and Google snippets
  • Try not to copy the whole product description
    from any other sites.
  • Within the search results, try integrating
    availability, price and the reviews of the
    product. You will get a good edge over your
    opponents after doing this.

2. Use relevant product names The name of the
products can directly have an impact on the
search engine rankings. The keywords that you
determined must be used in the Title tag and
the description of the pages. Make sure that the
product name is a
point to point including the description which m
ight be The
searched by the customers.
simplest way to do this is by searching the
product on Google
and you will get to the name of the products from
nearly all of the available web pages.
  • Use the rich quality description to include value
    to the product
  • Write at least 1000 Word Description on your
    product page. Your website description tag helps
    to maximize your page CTR. Descriptions of the
    product help in SEO but it is merely when these
    descriptions are having some value added to
    them. Add only points which you think the
    customer would like to read in a product.
  • Nowadays Longer Content pages must tend to rank
    top in the Google search engines.
  • Some of the relevant keywords whether its a
    short tail or long tail keywords that must be
    added in the product description page to
    optimize your ecommerce product pages for SEO are
    as follows
  • Key features
  • Always add the major specifications and features
    relevant to the product and exactly what are the
    value offerings of the product to the buyers.
  • Keywords
  • Try adding the prospective keywords in the
    description as often as you can. Try
    introducing the model number, brands, various
    variations to your keyword and synonyms in the
  • Be brief and specific
  • Try making the explanation more specific although
    not too lengthy. Be up to the point and try
    adding bullets and lists. This makes the content
    more legible.

4. Page Meta title can increase the ranking
More attractive and good is the page title, more
will it have a positive effect on the rating of
the page. Together with ranking, it also boosts
up the click rates. Be sure that the title of
your page is unique and has the keyword
included in it. The primary keyword should be
located at the beginning of the title and try
not to repeat the keyword. For maximizing the
effect, you can include up to the name of the
5. The Meta description is important
Adding keywords to the Meta description will
never affect the position of the page but yes, it
is always a good and a preferable choice. You
can get more clicks because of it. Inserting
keywords in the Meta explanation and adding
numbers and bullets can improve the
click-through rates. Add in brief about what you
will find on the key page. Keep an eye on the
point that the description should not be very
lengthy and it must be fully unique. The
selling points of your product must be added to
the Meta description. Try putting points like
price, features, brands, and
availability of the product in
Meta explanation.
6. Product URLs must be keyword friendly
Keyword friendly URLs have an impact on the
search engine ranking. In search results, these
URLs should directly appear below the title. They
will be short and have keywords and always in
lower case.
For example https//
productname.html However, that doesnt mean you
want your URLs to reach the 50 characters limits
of the URL Structure. If the URL exceeds the
limit, so Google will be confused and dilute the
impression of the keywords in your URL.
7. Heading and subheadings should be relevant The
content should have a proper heading plus the
subheadings so that it becomes more readable as
well as the buyer can quickly discover what they
are looking for. In order to enhance the SEO,
incorporate relevant conditions and the keywords
in the headings. Headings should be short and
8. Add product Reviews and Ratings
A product review and rating section must be
added to your own site to Optimize E-Commerce
Product Pages for SEO (Search engine
Optimization). If not all the particular reviews
are 5 stars rated, it is not an issue. The
variance in the feedback provides the assurance
to the particular customers that the
testimonials are legitimate. Get the particular
reviews of the customers by connecting them
through emails.
9. Use images and videos To supply a compliment
to your own description, use high-quality
pictures and how to use videos in your product
pages. The sales plus traffic get boost up with
this. The item photographs should be associated
with high resolution.
10. Decrease the page load period
The e-commerce conversions reduce with all the
slow loading item pages. Also, it provides a bad
impact on the particular keyword ranking from the
page. The page should be packed within 3 seconds
associated with time. You can make use of various
performances monitoring equipment to identify
your product page load time. They are some
simple yet extremely important steps you need to
follow with the ecommerce website development
company in order to Improve E-Commerce Product
Contact Us Sam Web Studio Address 2161/T-6,
Office No 208, 2nd Floor 3B, 1st Floor, Guru
Arjun Nagar, Patel Nagar Main Road City New
Delhi (India) Pin Code 110008 Call Us 91-996
835 3570 Visit Us https//
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