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Chiller and VerdanaMasterExcellencepart
two (of 7)innovate.Or.Die.18 june 2007
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part two
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EXCELLENCE. INNOVATE. OR. DIE.
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EXCELLENCE. INNOVATE. AXIOMATIC.
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To grow, companies need to break out of a
vicious cycle of competitive benchmarking and
imitation. W. Chan Kim Renée Mauborgne,
Think for Yourself Stop Copying a Rival,
Financial Times
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EXCELLENCE. INNOVATION. THE REAL STORY.Tom
Peters/03.29.2007
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The Mess Is The Message! Period!
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What makes God laugh?
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People making plans!
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What makes tom laugh?
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Gurus (and once-famous CEOs) giving LLLs
(logical linear lectures) on systems of
innovation!especially with lots of charts and
graphs and Greek mathematical symbols and little
tiny numbers
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NOTE few ideas are more importantand more
honored in the breach. Innovation is MESSYto
the extreme. Such an assertion (reality!)
determines the success of innovation
strategies, perhaps the wrong word. This
unfolding story is one of the most important in
my efforts to alter enterprise thinking.
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try it. Try it. Try it. Try it. Try it. Try it.
Try it. Try it. Screw it up. Try it. Try it. Try
it. Try it. Try it. Try it. Try it. Screw it up.
it. Try it. Try it. try it. Try it. Screw it up.
Try it. Try it. Try it.
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Get mad. Do something about it. Now.
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The 5Ps of Innovation SuccessPissed-off-ed-ne
ssPassionpalsPolitics Political
skillPersistence
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InnoTacs
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Acquisitions are about buying market share. Our
challenge is to create markets. There is a big
difference. Peter Job, former CEO, Reuters

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Characteristics of the Also ransMinimize
riskRespect the chain of commandSupport the
bossMake budgetFortune, article on Most
Admired Global Corporations
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Companies have defined so much best practice
that they are now more or less identical.
Jesper Kunde, Unique Now ... Or Never
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It is not the strongest of the species that
survives, nor the most intelligent, but the one
most responsive to change. Charles Darwin
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InnoTacs
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try it. Try it. Try it. Try it. Try it. Try it.
Try it. Try it. Screw it up. Try it. Try it. Try
it. Try it. Try it. Try it. Try it. Screw it up.
it. Try it. Try it. try it. Try it. Screw it up.
Try it. Try it. Try it.
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What makes God laugh?
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People making plans!
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do things.
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We have a strategic plan. Its called doing
things. Herb Kelleher
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do them.
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A man approached JP Morgan, held up an envelope,
and said, Sir, in my hand I hold a guaranteed
formula for success, which I will gladly sell you
for 25,000.Sir, JP Morgan replied, I do
not know what is in the envelope, however if you
show me, and I like it, I give you my word as a
gentleman that I will pay you what you ask.The
man agreed to the terms, and handed over the
envelope. JP Morgan opened it, and extracted a
single sheet of paper. He gave it one look, a
mere glance, then handed the piece of paper back
to the gent.And paid him the agreed upon
25,000.
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1. Every morning, write a list of
the things that need to be done that
day. 2. Do them. Source Hugh
MacLeod/tompeters.com/NPR
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drill.
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This is so simple it sounds stupid, but it is
amazing how few oil people really understand that
you only find oil if you drill wells. You may
think youre finding it when youre drawing maps
and studying logs, but you have to drill.
Source The Hunters, by John Masters, Canadian
O G wildcatter
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try things.
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We made mistakes, of course. Most of them were
omissions we didnt think of when we initially
wrote the software. We fixed them by doing it
over and over, again and again. We do the same
today. While our competitors are still sucking
their thumbs trying to make the design perfect,
were already on prototype version 5. By the
time our rivals are ready with wires and screws,
we are on version 10. It gets back to planning
versus acting We act from day one others plan
how to planfor months. Bloomberg by Bloomberg
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Experiment fearlesslySource BW0821.06, Type
A Organization Strategies/ How to Hit a Moving
TargetTactic 1
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We ground up more pig brains!
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The True Logic of Decentralization6 divisions
6 tries6 divisions 6 DIFFERENT leaders
6 INDEPENDENT tries Max probability of
win6 divisions 6 very DIFFERENT leaders 6
very INDEPENDENT tries Max probability of
far out/3-sigma winDriver Law of
Large s
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SERIOUS PLAY
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Culture of PrototypingEffective prototyping
may be the most valuable core competence an
innovative organization can hope to have.
Michael Schrage

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Think about It!?Innovation Reaction to the
PrototypeSource Michael Schrage
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You cant be a serious innovator unless and
until you are ready, willing and able to
seriously play. Serious play is not an
oxymoron it is the essence of innovation.
Michael Schrage, Serious Play
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Learn not to be careful. Photographer Diane
Arbus to her students (Careful The sidelines,
fromHarriet Rubin in The Princessa)
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The key to a great painting is the nerve, after
weeks of effort, to bet the painting on the
next brush stroke, Master musician, San Francisco
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Screw. things.Up.
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FAIL, FAIL AGAIN. FAIL BETTER. Samuel Beckett
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Fail . Forward. Fast.High Tech CEO,
Pennsylvania
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Fail faster. Succeed Sooner.David
Kelley/IDEO
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Sams Secret 1!
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Reward excellent failures. Punish mediocre
successes.Phil Daniels, Sydney exec
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If people tell me they skied all day and never
fell down, I tell them to try a different
mountain. Michael Bloomberg (BW/0625.07)
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In business, you reward people for taking risks.
When it doesnt work out you promote them-because
they were willing to try new things. If people
tell me they skied all day and never fell down,
I tell them to try a different mountain.
Michael Bloomberg (BW/0625.07)
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Read This!Richard Farson Ralph Keyes Whoever
Makes the Most Mistakes Wins The Paradox of
Innovation
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The Silicon Valley of today is built less atop
the spires of earlier triumphs than upon the
rubble of earlier debacles.Newsweek/ Paul Saffo
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The secret of fast progress is inefficiency,
fast and furious and numerous failures. --Kevin
Kelly
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try.Miss.try.
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READY.FIRE!AIM.Ross Perot (vs Aim! Aim!
Aim! /EDS vs GM/1985)
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S.A.V.
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Paul Allaire/Xerox We are in a brawl with no
rules.TP Theres literally only one
possible answer Screw Around Vigorously!
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RAFRFARFFFA RFFFA FFFFARAAAAAAAAAAA
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IID DSSINID DSSIf In Doubt Do Some S
(stuff)If Not In Doubt Do Some S
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Life 101 A 40-year Reflection Go on offense.
Give everybody a shot. Decentralize. Try a
bunch of stuff. Make it up as you go along. Get
some stuff wrong. Laugh a lot. Get some stuff
right. Become a success. Extract lessons
learned or best practices. Thicken the Book of
Rules for Success. Become evermore
serious. Enforce the rules to increasingly tight
tolerances. Go on defense. Install walls.
Protect-at-all-costs todays franchise.
Centralize. Calcify. Install taller
walls. Write more rules. Become irrelevant and-or
die.
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No try. No deal.
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You miss 100 of the shots you never take.
Wayne Gretzky
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Intelligent people can always come up with
intelligent reasons to do nothing. Scott Simon
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Andrew Higgins , who built landing craft in
WWII, refused to hire graduates of engineering
schools. He believed that they only teach you
what you cant do in engineering school. He
started off with 20 employees, and by the middle
of the war had 30,000 working for him. He turned
out 20,000 landing craft. D.D. Eisenhower told
me, Andrew Higgins won the war for us. He did it
without engineers. Stephen Ambrose/Fast
Company
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Try.Try.try.
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Try.Try.try.Try.Try. Try.Try.try.Try.Try.
Try.Try.try.Try.Try. Try.Try.try.Try.Tr
y. Try.Try.try. Try.Try. Try.Try.try
Try.Try. Try.Try.try
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Excellence1982 The Bedrock Eight Basics 1. A
Bias for Action 2. Close to the Customer 3.
Autonomy and Entrepreneurship 4. Productivity
Through People 5. Hands On, Value-Driven 6. Stick
to the Knitting 7. Simple Form, Lean Staff 8.
Simultaneous Loose-Tight Properties
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InnovationGet mad. Start Doing something about
it. Now.
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EXCELLE ALWAYS.End.PART TWO.