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Title: NOTE: To appreciate this presentation [and insure that it is not a mess], you need Microsoft fonts:


1
NOTE To appreciate this presentation and
insure that it is not a mess, you need Microsoft
fonts Showcard Gothic, Ravie, Chiller
and Verdana
2
NOTE To appreciate this presentation, you need
Microsoft fonts Showcard Gothic, Ravie,
Chiller and VerdanaMasterExcellence.
Always.part FIVE (of 7)people!(Brand you.
Talent. Health. Education. Leadership.)18 june
2007
3
NOTE To appreciate this presentation, you need
Microsoft fonts Showcard Gothic, Ravie,
Chiller and VerdanaMasterExcellence.
Always.part one (of 7)all you need to
know(dwelling on the obvious)not your
fathers worldintroduction to excellence.18
june 2007
4
NOTE To appreciate this presentation, you need
Microsoft fonts Showcard Gothic, Ravie,
Chiller and VerdanaMasterExcellencepart
two (of 7)innovate.Or.Die.18 june 2007
5
NOTE To appreciate this presentation, you need
Microsoft fonts Showcard Gothic, Ravie,
Chiller and VerdanaMaster/Excellence.
Always./part THREE (of 7)up, up, up, up
the value added ladder (solutions-experiences-
dreams-lovemarks)18 June 2007
6
NOTE To appreciate this presentation, you need
Microsoft fonts Showcard Gothic, Ravie,
Chiller and VerdanaMaster/Excellence.
Always./part FOUR (of 7)new
Markets(Stupendous Opportunity)18 June 2007
7
NOTE To appreciate this presentation, you need
Microsoft fonts Showcard Gothic, Ravie,
Chiller and VerdanaMasterExcellencepart
SIX (of 7)excellence.summaries.Lists.18
june 2007
8
Part sevenExtended Talent Leadership0618.07
9
Tom Peters X25EXCELLENCE.
ALWAYS.MASTER/0618.2007/Part FIVEIn Search
of Excellence 1982-2007
10
Part FIVE
11
Slides at tompeters.com
12
Peo-ple
13
EXCELLENCE. INDIVIDUAL.BRAND YOU.
14
You are the storyteller of your own life, and
you can create your own legend or not. Isabel
Allende
15
Carpenters bend wood fletchers bend arrows
wise men fashion themselves. Buddha
16
Nobody gives you power. You just take it.
Roseanne
17
One of the defining characteristics of the
change is that it will be less driven by
countries or corporations and more driven by real
people. It will unleash unprecedented
creativity, advancement of knowledge, and
economic development. But at the same time, it
will tend to undermine safety net systems and
penalize the unskilled. Clyde Prestowitz, Three
Billion New Capitalists
18
Globalization1.0 Countries globalizing
(1492-1800)Globalization2.0 Companies
globalizing (1800-2000)Globalization3.0 (2000)
Individuals collaborating competing
globallySource Tom Friedman/The World Is Flat
19
Muhammad Yunus All human beings are
entrepreneurs. When we were in the caves we were
all self-employed . . . finding our food, feeding
ourselves. Thats where human history began . . .
As civilization came we suppressed it. We became
labor because they stamped us, You are labor.
We forgot that we are entrepreneurs. Source
Muhammad Yunus/The News HourPBS/1122.2006
20
12January2006Happy 300 th, Brand You!
21
The electrician knows!
22
If there is nothing very special about your
work, no matter how hard you apply yourself you
wont get noticed, and that increasingly means
you wont get paid much either. Michael
Goldhaber, Wired
23
Distinct or Extinct
24
1. Can someone overseas do it cheaper?2.
Can a computer do it faster?3. Is what
youre selling in demand in an age of
abundance?Source Dan Pink
25
The Rule of PositioningIf you cant describe
your position in eight words or less, you dont
have a position. Jay Levinson and Seth
Godin, Get What You Deserve!
26
Core MechanismGame-changing Solutions PSF
(Professional Service Firm model/The
Organizing Principle) Brand You(Distinct or
Extinct/The Talent) Wow! Projects
(Different vs Better/The Work)
27
New Work
SurvivalKit.2007 1. MASTERY! (Best/Absurdly Good
at Something!)2. Manage to Legacy (All Work
Memorable/Braggable WOW Projects!) 3. A
USP/UNIQUE SELLING PROPOSITION 4. Rolodex
Obsession (From vertical/hierarchy/suck up
loyalty to horizontal/colleague/mate
loyalty)5. ENTREPRENEURIAL INSTINCT (A sleepless
Eye for Opportunity! 6.CEO/LEADER/BUSINESSPERSO
N/CLOSER (CEO, Me Inc. 24/7!)7. Master of
Improv (Play a dozen parts simultaneously, from
Chief Strategist to Chief Toilet Scrubber)8.
Sense of Humor (A willingness to Screw Up Move
On) 9. Comfortable with Your Skin (Bring
interesting you to work!)10. Intense Appetite
for Technology (E.g. How Cool-Active is your
Web site? Do you Blog?)11. EMBRACE MARKETING
(Your own CSO/Chief Storytelling Officer)12.
PASSION FOR RENEWAL (Your own CLO/Chief Learning
Officer) 13. EXECUTION EXCELLENCE! (Show up on
time! Leave last!)
28
ACTING Think of a person as a troupe of
actors. (Many truths about oneself which must
all be understood if one is to know oneself.)
Source A..C. Grayling, The Meaning of Things
Applying Philosophy to Life
29
Thriving in 24/7 (Sally
Helgesen)START AT THE CORE. Nimbleness only
possible if we locate our inner voice, take
regular inventory of where we are. LEARN TO
ZIGZAG. Think gigs. Think lifelong learning.
Forget old loyalty. Work on optimism.CREATE
OUR OWN WORK. Articulate your value. Integrate
your passions. I.D. your market. Run your own
business.WEAVE A STRONG WEB OF INCLUSION.
Build your own support network. Master the art
of looking people up.
30
Personal Brand Equity Evaluation
  • My current Project is challenging me
  • New things Ive learned in the last 90 days
    include
  • I am known for 2 to 3 things next year at this
    time Ill also be known for 1 more thing.
  • My public recognition program consists of
  • Additions to my Rolodex in the last 90 days
    include
  • My resume is discernibly different from last
    years
  • at this time

31
R.D.A.Rate 15?, 25?Therefore Formal
Investment Strategy/R.I.P.Renewal
Investment Plan
32
R.D.A.Rate 15? 25?Therefore Formal
Investment Strategy/ R.I.P.Rapidly
Depreciating Asset (You!)Renewal Investment
Plan
33
The only thing you have power over is to get
good at what you do. Thats all there is there
aint no more! Sally Field
34
My ancestors were printers in Amsterdam from
1510 or so until 1750, and during that entire
time they didnt have to learn anything new.
Peter Drucker, Business 2.0
35
Knowledge becomes obsolete incredibly fast. The
continuing professional education of adults is
the No. 1 industry in the next 30 years mostly
on line. Peter Drucker, Business 2.0
36
1 Person!Wendy Kopp, Princeton senior
(1989)Teach America (19,000-2,400)10
Dartmouth, Yale17,000 to datePrincipal hirer of
college graduatesOne of the few jobs that
people pass up Goldman Sachs for is Teach
America (Edie Hunt, HR)Source Fortune, 1127.06
37
eliot 7
38
Its always showtime. David DAlessandro,
Career Warfare
39
To Be somebody or to Do somethingBOYD The
Fighter Pilot Who Changed the Art of War (Robert
Coram)
40
When was the last time you asked, What do I
want to be? Sara Ann Friedman, Work Matters
41
All of our artistic and religious traditions
take equally great pains to inform us that we
must never mistake a good career for good work.
Life is a creative, intimate, unpredictable
conversation if it is nothing elseand our life
and our work are both the result of the way we
hold that passionate conversation. David Whyte,
Crossing the Unknown Sea Work as a Pilgrimage of
Identity
42
A position is not an accomplishment. TP
43
Advice to techie mid-career Brand Yous Smith
college (06.05)
44
TPs Top Dozen
Commandments1. Enthusiasm, Optimism and Energy
carry the day.2. She who delivers the Best
Projects wins. (Be-Do.) (Your inherent
advantages enhance the odds of delivering
ladle dropper projects. USE THEM.)3. There are
sympathizers. FIND THEM. (Make your own
McKinsey.)4. Indirection rules frontal attacks
are for boneheads. (My mission is that of a
molemy existence only to be known by
upheavals. John Fisher)5. Accept a Lateral
Move to get X-functional experience.
(!!!!!!!!!!!!!!!!!!!!)6. Take a crappy line job
whenever its offered! (Theres no such thing
as a crappy line job!)
45
TPs Top Dozen
Commandments7. Understand the Soft New
Value-added Equation and Master/Exploit it.
8. DO GREAT THINGS FOR CUSTOMERS! (Its the
best form of protection from idiots!)9.
Always Champion Change and find a
Protector!10. Life (SUCCESS) Mastery of Sales
Politics. (Believe it!)11. Get involved
in Recruiting and Development Activities!
(Were all in HR.) (Find Radical Young Women
and become their Champion.) 12. If it aint
working, get the hell out. (What about joining
the Mighty Eleven Million and starting your
own business?)
46
This is the true joy of Life, the being used for
a purpose recognized by yourself as a mighty one
the being a force of Nature instead of a
feverish, selfish little clod of ailments and
grievances complaining that the world will not
devote itself to making you happy. GB Shaw/Man
and Superman
47
How Would You Play Today If You Knew You Could
Not Play TomorrowSource Slogan for Loyolas
lacrosse season, from coach Diane Geppi-Aikens
(Lucky Every Day The Wisdom of Diane
Geppi-Aikens, by Chip Silverman)
48
Make each day a Masterpiece! JW
49
Joe J. Jones 1942 2006 HE WOULDA DONE
SOME REALLY COOL STUFF BUT HIS BOSS
WOULDNT LET HIM!
50
Do one thing every day that scares you.
Eleanor Roosevelt
51
Tell me, what is it you plan to do with your one
wild and precious life? Mary Oliver
52
My Kinda Folks!Tom Peters/0720.2005
53
My Kinda Folks! Do vs
Be (The task, not the title, is important)
(Military strategist extraordinaire Col John
Boyd 2 kinds of people. Do focus obsessively
on the work itselfand damn the torpedoes. Be
obsess on the politics, the rank, the next
promotion or assignment.) Intuitive gt Purely
logical. (Routinely make strange
connections) Incredible passion for the
work/Lingering idealism (though also
cynicalparadox) Persistent/Relentless (to a
fault) Like the long shots (Don
Quixote-ish) Stay on the case long after being
ordered to drop it See James Lee Burke, Ian
Rankin, John Harvey, etc.
54
My Kinda Folks! Cases no
one else wants (hot potatoes, dead ends,
political nightmares, unimportant
victims) Constant thorns in the side of
bureaucracy!!!!!!!!!!!!!!!! Repeatedly exiled to
professional Siberia (so annoyingly good and so
annoying per se that others try to do him
terminal professional harm) Little in the way of
career prospects Have a Godfather (need
internal protectionthough even protectors lose
patience) Work mostly solo (Secretive) Work
old pals network to get info-leads beyond their
charter
55
My Kinda
Folks! Master of the End Run! Mentor (often to
an incredibly talented young woman fighting the
sexist culture) Curmudgeonly Often their own
worst enemies Drink too much Dont work out
enough Sneak fast food Excessive work has
estranged from family More or less shabbily
dressed Drive shabby cars Not money/security
oriented (cant help themselves, just gotta get
involved)
56
My Kinda Folks! Not
money/security oriented (cant help themselves,
just gotta get involved) Carry a secret/hidden
motivator in their kit (e.g. someone close he
feels he let down, leading to their death) GET
THE DAMN JOB DONE! (and dont expect/get much
appreciation)
57
Brand Essentials Mastering Sales/The
Sales25. Getting Things Done/The Power
Implementation34.presentation Excellence/ The
PresX56.interviewing Excellence/The
IntX31
58
Brand you tool 1 Mastering Sales The
Sales25.
59
Everyone lives by selling something. Robert
Louis Stevenson
60
Great Salespeople 1. Know
the product. (Find cool mentors, and use
them.)2. Know the company.3. Know the customer.
(Including the customers consultants.) (And
especially the corporate culture.)4. Love
internal politics at home and abroad.5.
Religiously respect competitors. (No badmouthing,
no matter how provoked.)6. Wire the customers
org. (Relationships at all levels
functions.)7. Wire the home teams org. and
vendors orgs. (INVEST Big Time time in
relationships at all levels functions.) (Take
junior people in all functions to client
meetings.)
61
Its politics, stupid! (Play or sit on the
sidelines.)
62
Great Salespeople 8. Never
overpromise. (Even if it costs you your job.) 9.
Sell only by solving problems-creating profitable
opportunities. (Our product solves these
problems, creates these unimagined INCREDIBLE
opportunities, and will make you a ton of
moneyheres exactly how.) (IS THIS A PRODUCT
SALE OR A WOW-ORIGINAL SOLUTION YOULL BE DINING
OFF 5 YEARS FROM NOW? THAT WILL BE WRITTEN UP IN
THE TRADE PRESS?)10. Will involve
anybodyincluding mortal enemiesif it enhances
the scope of the problem we can solve and
increases the scope of the opportunity we can
encompass.11. Know the Brand Story cold live
the Brand Story. (If not, leave.)
63
Great Salespeople 12.
Think Turnkey. (Its always your problem!)13.
Act as orchestra conductor You are responsible
for making the whole-damn-network respond.
(PERIOD.)14. Help the customer get to know the
vendors organization build up their
Rolodex.15. Walk away from bad business. (Even
if it gets you fired.)16. Understand the idea of
a good loss. (A bold effort thats sometimes
better than a lousy win.)17. Think those who
regularly say Its all a price issue suffer
from rampant immaturity shrunken
imagination.18. Will not give away the store to
get a foot in the door. 19. Are wary
respectful of upstartsthe real enemy.20. Seek
several cool customerswholl drag you into
Tomorrowland.
64
If you dont listen, you dont sell anything.
Carolyn Marland/Managing Director/Guardian
Group
65
Great Salespeople 21.
Use the word partnership obsessively, even
though it is way overused. (Partnership
includes folks at all levels throughout the
supply chain.)22. Send thank you notes by the
truckload. (NOT E-NOTES.) (Most are for little
things.) (50 of those notes are sent to those
in our company!) Remember birthdays. Use the word
we. 23. When you look across the table at the
customer, think religiously to yourself HOW CAN
I MAKE THIS DUDE RICH FAMOUS GET HIM-HER
PROMOTED? 24. Great salespeople can
affirmatively respond to the query in an HP
banner ad HAVE YOU CHANGED CIVILIZATION
TODAY?25. Keep your bloody PowerPoint slides
simple!
66
Success or Failure? Try Instead Optimism or
Failure! From Martin Seligmans Learned
Optimism I believe the traditional wisdom is
incomplete. A composer can have all the talent of
a Mozart and a passionate desire to succeed, but
if he believes he cannot compose music, he will
come to nothing. He will not try hard enough. He
will give up too soon when the elusive right
melody takes too long to materialize. Success
requires persistence, the ability to not give up
in the face of failure. I believe that
OPTIMISTIC EXPLANATORY STYLE is the key to
persistence. The optimistic-explanatory-style
theory of success says that in order to choose
people for success in a challenging job, you need
to select for three characteristics (1)
Aptitude. (2) Motivation. (3) Optimism. All three
determine success. (Note Seligmans extensive
work with Met Life salespeople, among others,
proved out the abovein spades.)
67
Pessimist Good things Im worthless, but got
lucky on this one. Bad things Im a bozo who
deserved my sorry fate.Optimist Good things
I deserved that Im the cats meow. Bad
things Im the cats meow, but the cat had an
unlucky day tomorrow will be better for sure.
68
Three for the Ages GETTING TO YES Roger
Fisher, William Ury, Bruce Patton LEARNED
OPTIMISM Martin Seligman CRUCIAL
CONFRONTATIONS Kerry Patterson, Joseph Grenny,
Ron McMillan, Al Switzler
69
Brand you tool 2 Getting Things Done The
Power Implementation34.
70
Send Thank You notes! Its (always) all
about relationships. And at the Heart of
Effective Relationships is APPRECIATION. (Oh
yeah Never, ever forget a birthday of a
co-worker.) Bring donuts! Small gestures of
appreciation (on a rainy day, after a long days
work the day before) are VBDs Very Big
Deals. Make the call! One short,
hard-to-make call today can avert a relationship
crisis that could bring you down six months from
now. Remember There are no little gestures
of kindness. As boss, stopping by someones
cube for 30 seconds to inquire about their
sick parent will be remembered for 10 years.
(Trust me.) Make eye contact! No big deal?
Wrong! It is all about Connection! Paying
attention! Being there in the Moment Present.
So, work on your eye contact, your Intent to
Connect. Smile! Or, rather SMILE. Rule
Smiles beget smiles. Frowns beget frowns. Rule
WORK ON THIS. Smile! (If it kills you.)
Energy enthusiasm passion engender
energy-enthusiasm-passion in those we work with.
71
Find something small that you can turn around.
If youre on a 9-game losing streak, you need to
start with one great inning. Rudy G
72
Whats most important? Everything!/
Searching for AntidotesFOCUS 2 things/120
days2 90CLARITY 10 words, maxINTENSITY
ENTHUSIASMHUMOR a gameOPTIMISM If it kills
youVISIBILITYREPITITION 3/dayEXTREME
1/week
73
Its all RELATIONSHIPS. Remember Business
is a relationships business. (Period.) Were all
in sales! (Period.) Connecting! Making our case!
Following up! Networking! Relationships are
what we do. You Your Calendar. Your
true priorities are given away by your
calendar. YOUR CALENDAR NEVER LIES. What are you
truly spending your time on? Are you distracted?
Focused? Whats in a number? EVERYTHING!
While we all do a hundred things, we may
not/should not/cannot have more than 2 (or 3)
true strategic priorities at any point in time.
BELIEVE IT. She (he) who is best prepared wins!
Out study, out-read, out-research the
competition. Know more (lots more!) than the
person on the other side of the
table. Excellence is the Ultimate Cool Idea.
The very idea of pursuing excellence is a
turn onfor you and me as well as those we work
with. (And, I find to my dismay, its
surprisingly rare.) Think WOW! Language
matters! Hot words generate a Hot Team. Watch
your language! Take a break! We need all the
creativity we can muster these days. So close
your office door and do 5 (FIVE) minutes of
breathing or yoga get a bag lunch today and eat
it in the park.
74
You are the boss! Old ideas of lifetime
employment at one company (maybe where Dad/Mom
worked) are gone. No matter what your current
status, think of your self as CEO of Brand Me,
Inc. We are all Small Business Owners of our
own careers. Do something in the next half
hour! Dont let yourself get stuck! There is
ALWAYS something little you can start/do in the
next thirty minutes to make a wee, concrete step
forward with a problem-opportunity. Test it!
NOW! We call this the Quick Prototype
Attitude. One of lifes, especially business
lifes, biggest problems is Too much talk,
too little do. If youve got a Cool Idea,
dont sit on it or research it to death. Grab a
pal, an empty conference, and start laying out a
little model. That is, begin the process of
transforming the Idea to Action ASAP.
Incidentally, testing something quarter-baked in
an approximation of the real world is the
quickest way to learn. Expand your horizons.
Routinely reach out beyond your comfort zone.
TAKE A FREAK TO LUNCH TOMORROW! Call somebody
interesting youve been meaning to get in touch
with invite them to lunch tomorrow. (Lunch with
the same ole gang means nothing new learned. And
thats a guarantee.) (Remember Discomfort
Growth.) Build a Web site. The Web is
ubiquitous. Play with it! Be a presence! Start
You.com ASAP!
75
Spread the credit! Dont build monuments to
yourself, build them to othersthose whose
contributions we wholeheartedly acknowledge will
literally follow us into machine gun
fire! Follow Toms patented VFCJ strategy!
VFCJ Volunteer For Crappy Jobs. That is,
volunteer for the crummy little assignment nobody
else wants, but will give you a chance to (1) be
on your own, (2) express your creativity, and (3)
make a noticeable mark when it turns out
Wow. VOLUNTEER! Lifes a maze, and you
never know whats connected to what. (Six degrees
of separation, and all that.) So volunteer for
that Community Center fund raising drive, even
though youre busy as all get out. You might end
up working side-by-side with the president of a
big company whos looking for an enthusiast like
you, or someone wealthy who might be interested
in investing in the small business you dream of
starting. Join Toastmasters! You dont need
to try and match Ronald Reagans speaking skills,
but you do need to be able to speak your piece
with comfort, confidence and authority.
Organizations like Toastmasters can help
enormously. Dress for success! This one is
old as the hills and I hate it!! But its true.
FIRST IMPRESSIONS DO MATTER. (A lot!!!)
76
Follow the Gospel of Experience Marketing in
all you do. The shrewdest marketers today tell
us that selling a product or service is not
enough in a crowded marketplace for everything.
Every interaction must be reframed as a
Seriously Cool Experience. That includes the
little 15-minute presentation you are giving to
your 4 peers tomorrow. Think of your resume as
an Annual Report on Brand Me Inc. Its not
about keeping your resume updated. It is about
having a Super-cool Annual Report. (Tom Peters
Inc 2004.) What are your stunning
accomplishments that you can add to that Report
each 6 months, or at the most annually? Build
a Great Team even if you are not boss. Best
roster wins, right? So, work on your roster. Meet
someone new at Church or your kids birthday
party? Add them to your team (Team Tom) you
never know when they might be able to assist you
or give you ideas or support for something you
are working on. She or he who has the Fattest
and Best-managed Rolodex wins. Your Rolodex is
your most cherished possession! Have you added 3
names to it in the last 2 weeks? Have you renewed
acquaintance (email, lunch, gym date) with 3
people in your Rolodex in the last month?
MANAGE YOUR ROLODEX!
77
Start your own business! Sure thats radical.
But people are doing itespecially womenby the
millions. Let the idea percolate. Chat about it,
perhaps, with pals. Start a file folder or three
on things you Truly Care About that just might
be the basis for Cool Self-employment. Theres
nothing cooler than an Angry Customer! The
most loyal customers are ones who had a problem
with us and then marveled when we went the
Extra Ten Miles to fix it! Business opportunity
No. 1 Irate customers converted into fans. So
are you on the prowl for customer problems to
fix? All marketing is Relationship Marketing.
In business, profit is a byproduct of
bringing em back. Thus, systematic and intense
and repeated Follow-up and After-sales Service
and Scintillating New Hooks are of the utmost
importance.
78
BRANDING aint just for Big Dudes. This may
well be Business Mistake No. 1 the idea that
branding is only for the likes of Coke and Sony
and Nike. Baloney! Branding applies as much for
the one-person accountancy run out of a spare
bedroom as it does for Procter
Gamble. Credibility! In the end Character
Matters Most. Does he/she give their word, and
then stick to it come hell high water? Can
you rely on Her/Him in a pinch? Does she/he
CARE? Grace. Is it a pleasure to do
business with you? Is it a pleasure to be a
member of your team?
79
Three for the Ages GETTING
TO YES Roger Fisher, William Ury, Bruce
Patton LEARNED OPTIMISM Martin
Seligman CRUCIAL CONFRONTATIONS Kerry
Patterson, Joseph Grenny, Ron McMillan, Al
Switzler
80
Brand You Tool 3 Presentation Excellence The
PresX56
81
The problem with communication ...is the
ILLUSION that it has been accomplished.
George Bernard Shaw
82
Presentation Excellence1.
Total commitment to the Problem/Project/Outcome2.
A compelling Story line/Plot3. Enough data
to sink a tanker (98 in reserve)4. Know the
data from memory ability to manipulate the data
in your head5. Great Stories/Illustrations/Vignet
tes6. Superb political antennae (you must
play the room like a Virtuoso and be
hyper-attentive to the likes of Body Language)7.
By hook or by crook CONNECT7A. CONNECT!
CONNECT! CONNECT!8. Punch line/Plot
Outline/WOW/Surprise in firstone to two minutes
83
Joe Kramer, welder When my mothers toaster
went on the fritz, I asked myself, If I were
that toaster and didnt work, what would be wrong
with me? Mihaly Csikszentmihalyi, Flow The
Psychology of Optimal Experience, on empathetic
identification (Joe burdens vs
opportunities to master complex problems) (BC
vs JK)
84
Presentation
Excellence9. Once youve won stop pushing
(dont rub it in)10. Be in command but dont
show off (if youre brilliant theyll figure it
out for themselves)11. Pay attention to the
Senior Person present, but not too much (dont
look like/act like/be a suck up)12. Brief the
hell out of your champions before the
presentation insist that they make changes/fine
tune ... they must own the outcome before the
fact!13. Dont try to score off your
detractors be especially courteous to them
(even if/especially if theyre jerks)14. Adjust
as you go LET THE GROUP ARRIVE AT YOUR
CONCLUSION! THEY MUST OWN IT (I knew that) IN
THE END!
85
Presentation
Excellence15. No more than THREE key points!
Come at them in several different ways.16. No
more than ONE point per slide!17. Slides NO
CLUTTER!!!!!!!!!!!!!!!!!!!!! (no wee print/
charts/graphs)18. Slides Good quotes from the
field. (Remember youre telling a story)19. Be
aware of differing cognitive styles, especially
M-F20. There must be surprise some key facts
that are not commonly known/are counter-intuitive
(no reason to do the presentation in the first
place if there are no Surprises)21. Summarize
the argument/story from time to time22. Include
an Action Agenda that involves some small items
that will be started/accomplished in the next 72
HOURS(this ices commitment/practicality)
86
Presentation
Excellence23. If you dont know something
ADMIT IT! (this is actually a good thingas
opposed to appearing as a know it all)24. ASK
FOR THE SALE! (Remember to be a closer)25.
This is War (a war for Hearts Mind), but never
forget that you are the Supplicant!26. Data are
imperative, but also play to Emotion. 27.
Consider bringing along a customer (internal or
perhaps external) for support28. Be precisely
clear where/when you intend to prototype and
that the prototype guinea pig is lined up (better
yet, do the first, at least partial, prototype
before the presentation)29. Compromise but dont
yield! (Lost battles are normal, no matter how
agonizing)30. Assume that you may be cut off at
any moment, and be prepared to give on the spot a
compelling 30-second to one- minute (no longer!)
Brilliant Summary including Sales Pitch
87
Presentation
Excellence31. Follow the Law of Recency Make
sure that you have been in the field with the key
operating players more recently than anyone in
the room32. Make it clear that youve done a
Staggering Amount of Homework, even though you
are exhibiting but a tiny fraction allude to
the tons of research that are available if
desired by participants offer deeper one-on-one
briefings if desired33. SMILE! RELAX (to a
point) (fake it if necessary) (up tight is
disastrous) (remember you are doing them a favor
by sharing this Compelling Opportunity!)34. EYE
CONTACT!!!!!!!35. Be shrewd Override some
interruptions be attentive to others
(distraction is okay and normal within
limits!)36. Becoming an Excellent Presenter is
as tough as becoming a great baseball pitcher.
THIS IS IMPORTANT and Presentation Excellence
is never accidental! (Work your buns off!)
88
The only reason to give a speech is to change
the world. JFK
89
If all my possessions were taken from me with
one exception, I would choose to keep the power
of speech, for by it I would regain all the
rest. Daniel Webster
90
Presentation
Excellence37. Practice but dont leave your
game in the locker room.38. Seek tips on how
various participants play the presentation
game39. A Presentation is an Act (FDR The
President must be the nations number one
actor)40. Remember, the presentation is about
Change RESISTANCE IS NORMAL (in fact if theres
little resistance then your Project is hardly a
game changer)41. Dress well. Dont
over-dress.42. Be early (obvious, but worth
saying) 43. GET THE A/V RIGHT/PERFECT.44. Dont
bring a supporting horde a couple of back-ups
is okay/enough45. No matter how good you are
youll have crappy days WEEP AND THEN GET BACK
ON THE HORSE
91
Presentation
Excellence46. Speak in Plain English keep
the jargon to a minimum47. Make your Personal
Commitment clear as a bell!48. Emphasize
competitive advantage and timeliness (act now),
without stooping to ridiculous war-like language
(tear the heart out of the competition) (in
audiences with heavy female component, if you are
male, avoid repetitive football analogues)49.
Underscore the USP/Unique Selling Proposition50.
Emphasize the Positive51. Sell Novelty yet fit
with core values52. Remember JFKs immortal
words The only reason to give a speech is to
change the world
92
Presentation
Excellence 53. Say what you have to say Clearly
and then Say It Again Again from slightly
different angles54. Make it clear that you are a
Man/Woman of Action and Execution Excellence is
your First, Middle, and Last Name!55. Energy!
Enthusiasm! (dont know the answer to, If you
aint got it, how do you get it?)56. Enjoy it!
This is a Hoot! THE ULTIMATE TURN ON! Remember
your Goal Change the world!
93
In classical times when Cicero had finished
speaking, the people said, How well he spoke,
but when Demosthenes had finished speaking, they
said, Let us march. Adlai Stevenson
94
Let us march.
95
Brand You Tool 4 Interviewing Excellence The
IntX31
96
Interviewing
Excellence1. INTERVIEWING IS AN ART WORTH
MASTERING! (Think Christine Amanpour, Mike
Wallace)2. Dont overschedule2 or 3 in depth
interviews are a solid days work. (More than
that is lunacy and will lead to shallow
results.)3. Save, if possible, the Big Guy/Gal
until lastthat is, until you know what the hell
youre doing!4. Find a comfy/safe/neutral
setting. THIS IS ALL IMPORTANT! (Worst case You
on the other side of his/her desk.)5. Start with
a little bit (LITTLE) of local small talk. But
get some tips on the interviewee ahead of time
he may be one of the brusque ones who considers
any small talk a waste of his Imperial Time.6.
DO YOUR DAMN HOME WORK! (On the interviewee, the
subject matter.)7. Concoct a LONG LIST of
questions. (Youll only use 10 of it, but thats
okay.)
97
Interviewing
Excellence8. Prepare a SHORT LIST of
questions you must get answered.9. Begin by
briefly reviewing your assignmentwhy youre
here.10. ALWAYS ASK FOR EXAMPLES! (When she says
Customer Service is in good shape, you ask for
specificshard data, recent Customer Service
successes (and failures). And PRECISELY WHO YOU
CAN FOLLOW UP WITH TO GET MORE DETAIL.11.
STORIES! STORIES! STORIES! (You are in the Story
Collection Business.)12. Dress well. DONT
OVERDRESS. (Look like they look, more or less
perhaps a touch more formalthis is a Serious
Affair you are engaging in.)13. Assume youll
never get another chance to talk to this
person.14. Be personable, but more or less match
the interviewees style. (THIS IS HARD WORK!)15.
THINK SMALL! Please walk me in great detail
through the complaint resolution process. Here,
lets diagram it.
98
Interviewing
Excellence16. For Gods sake, get to the Front
Line! (The devil is in the details, and the
details are to be found on the loading dock at
3a.m.) (YES 3A.M.)17. Dont quit until you
understand. THE INTERVIEWEE ALWAYS TALKS IN
SHORTHANDusing the jargon of the Corporate
Culture. Youve got to crack the code. (THIS IS
ABOUT THE HARDEST THING TO DO, ESPECIALLY IF YOU
ARE YOUNG AND UNCERTAIN Tell yourself you are
here to ask Dumb Questionsthis is not a job
interview. Again, think Mike Wallace So did you
in fact murder Mrs. Smith?)18. Ignore
generalizations! YOU ARE HERE IN SEARCH OF
SPECIFICS!!!19. CONTEXT! Get the corporate
culturee.g. Shell is not ExxonMobil! Find out
(from a set of interviewees) Core Values (in
theory and in practice).
99
Interviewing
Excellence20. Engage the Interviewee! GET HER
TO DO SOME OF THE WORK! E.g., write out her view
of the Ten Key Operative Core Valuesor some
such.20A. ENGAGE! ENGAGE! ENGAGE!21. You must
come across as trustworthy. YOU ARE A DUMBO
HERE TO LEARNNOT AN FBI AGENT IN DISGUISE. 22.
Take me through yesterday. Get past the
theoretical crap. Give me in excruciating detail
an average day YESTERDAY! (One hour/meeting at a
time.)23. If youre comfortable, lets go over
your Calendar for the last month, so I can
understand the flow of things. (Remember TPs
Rule 1 YOU YOUR CALENDAR.)24. DONT LET YOUR
NOTES AGE!! Immediately after the interview set
aside some time to do a stream of consciousness
recap. And to clean up the obscure scrawl on your
notes.
100
Interviewing
Excellence25. Ask the interview if you can get
back to her by phone tomorrow to fill in holes
that your tin ear missed. NO MORE THAN TEN
MINUTES.26. LEARNING! Tag along with great
interviewers in your organization. (I made three
PBS films with a Director who had been Mike
Wallaces director at 60 Minutesoh my God, how
much I learnedor, rather, how little I learned
He could drag stuff out of people that you
couldnt believe. (Secret Im just a dumb old
fart trying to figure out what goes on here. HELP
ME. PLEASE.)27. Work on your Level of
Dis-satisfaction BE MAD AS HELL WHEN YOU SPENT
1.5 HOURS ON AN INTERVIEW WITHOUT
REVALATIONS!28. No, youre not FBIBUT YOU ARE
HERE TO FERRET OUT THE NON-OBVIOUS. So Keep
Digging! (Think Woodward Bernstein.)
101
Interviewing
Excellence29. Repeat INTERVIEWING IS A
CRUCIALLY IMPORTANT ART. Study it! Work on it!
Its no different than golf or underwater
basket-weaving. The more harder you work, the
better you get. 30. Yes, we need facts (e.g.,
stories), but remember always INTERVIEWS ARE
PURE SIMPLE ABOUT EMOTIONAL INTERACTION!31.
Tom Wrap-up Note FEW THINGS IN LIFE PISS ME OFF
MORE THAN GOING THROUGH SOMEONES INTERVIEW NOTES
AND FINDING A DEARTH OF SOLID EVIDENCEexamples,
stories, detailed process maps, etc. (I BLOODY
HATE Generalizations!) (Think doctors office
Come hell high water they start with weight,
blood pressure, pulse.)
102
supreme skills(m.i.a.)
103
Talk.Listen.
104
bedrock behaviors
105
Home RunBeing there! No more,
no lessA body can pretend to care, but they
cant pretend to be there. Texas Bix
Bender GEN Melvin Zais on COs and
inspectionsSilence is golden! Utter silence
is golden-er.
106
Period!Shake handsSmileEye contact
107
Period!Shake handsSmileEye contactThank
youFlowersOpen poseROIR
108
Period!Shake handsSmileEye contactThank
youFlowersOpen poseROIR
109
GrantRespect
110
The Union senior officers rode past the
Confederates smugly without any sign of
recognition except by one. When General Grant
reached the line of ragged, filthy, bloody,
despairing prisoners strung out on each side of
the bridge, he lifted his hat and held it over
his head until he passed the last man of that
living funeral cortege. He was the only officer
in that whole train who recognized us as being on
the face of the earth. quote within a quote
from diary of a Confederate soldier
111
  • It was much later that I realized Dads secret.
    He gained respect by giving it. He talked and
    listened to the fourth-grade kids in Spring
    Valley who shined shoes the same way he talked
    and listened to a bishop or a college president.
    He was seriously interested in who you were and
    what you had to say.
  • Sara Lawrence-Lightfoot, Respect

112
I wasnt bowled over by David Boies
intelligence. What impressed me was that when
he asked a question, he waited for an answer. He
not only listened, he made me feel like I was the
only person in the room. Lawyer Kevin _____,
on his first, inadvertent meeting with David
Boies, from Marshall Goldsmith, The One Skill
That Separates, Fast Company, 07.05
113
What creates trust, in the end, is the leaders
manifest respect for the followers. Jim
OToole, Leading Change
114
Dont belittle! OD Consultant
115
The deepest human need is the need to be
appreciated.William James
116
Ph.D. in leadership. Short course Make a short
list of all things done to you that you abhorred.
Dont do them to others. Ever. Make another list
of things done to you that you loved. Do them to
others. Always. Dee Hock
117
We behaved as if we were guests in their house.
We treated them not as a defeated people, but as
allies. Our success became their success. How
One Soldier Brought Democracy to Iraq The Mayor
of Ar Rutbah (MAJ James Gavrilis/USA Special
Forces)
118
EXCELLENCE.MOTIVATIONAL STUFF.
119
Do one thing every day that scares you.
Eleanor Roosevelt
120
ARE YOU BEING REASONABLE? Most people are
reasonable thats why they only do reasonably
well. Source Paul Arden, Whatever You Think
Think the Opposite
121
"The reasonable man adapts himself to the world.
The unreasonable one persists in trying to adapt
the world to himself. Therefore, all progress
depends upon the unreasonable man. GB Shaw,
Man and Superman The Revolutionists'
Handbook.
122
If its not fun youre not doing it
right.Fran Tarkenton
123
Success or Failure/Try Instead Optimism or
Failure/From Martin Seligmans Learned Optimism
I believe the traditional wisdom is incomplete.
A composer can have all the talent of a Mozart
and a passionate desire to succeed, but if he
believes he cannot compose music, he will come to
nothing. He will not try hard enough. He will
give up too soon when the elusive right melody
takes too long to materialize. Success requires
persistence, the ability to not give up in the
face of failure. I believe that OPTIMISTIC
EXPLANATORY STYLE is the key to persistence.
The optimistic-explanatory-style theory of
success says that in order to choose people for
success in a challenging job, you need to select
for three characteristics (1) Aptitude. (2)
Motivation. (3) Optimism. All three determine
success.
124
The one thing you need to know about sustained
individual success Discover what you dont like
doing and stop doing it. Marcus Buckingham,
The One Thing You Need to Know
125
A year from now you may wish You had
started today. Karen Lamb
126
EXCELLENCE. BEDROCK.TALENT.
127
Historically, smart people have always turned to
where the money was. Today, money is turning to
where the smart people are. FT/2003
128
THE FUTURE BELONGS TO SMALL POPULATIONS
WHO BUILD EMPIRES OF THE MIND AND WHO IGNORE
THE TEMPTATION OFOR DO NOT HAVE THE OPTION
OFEXPLOITING NATURAL RESOURCES.Source Juan
Enriquez/As the Future Catches You
129
The Creative Age is a wide-open game. Richard
Florida, The Rise of the Creative Class
130
Creativity Index The 3 TsTechnology (HT
Index/firms , Innovation Index/patent
growth)Talent ( with bachelors
degrees)Tolerance (Melting Pot
Index/foreigners, Bohemian Index/artists et al.,
Gay Index/rel. s)Source Richard Florida, The
Rise of the Creative Class
131
Hire very good people!
132
We believe companies can increase their market
cap 50 percent in 3 years. Steve Macadam at
Georgia-Pacific changed 20 of his 40 box plant
managers to put more talented, higher paid
managers in charge. He increased profitability
from 25 million to 80 million in 2 years.
Ed Michaels, War for Talent
133
CtaOChief talent acquisition Officer
134
CRO/Chief Recruiting Officer 1 strategic issue
in commoditized world, enormous financial
services company. Agent turnover. 15 retention
after 4 years. (Industry average is 11
because thats the way it is )
135
INVITE THEM TO JOIN US IN A JOURNEY TO EXCELLENCE!
136
In the end, management doesnt change culture.
Management invites the workforce itself to
change the culture. Lou Gerstner
137
Organizing Genius / Warren Bennis and Patricia
Ward BiedermanGroups become great only when
everyone in them, leaders and members alike, is
free to do his or her absolute best.The best
thing a leader can do for a Great Group is to
allow its members to discover their greatness.
138
Leaderships Mt Everest/Mt Excellencefree to
do his or her absolute best allow its
members to discover their greatness.
139
CQOChief quest-meister
140
EMPHASIZE THE SOFT SKILLS.
141
?
142
Its simple, really, Tom. Hire for ?s, and,
above all, promote for ?s. Starbucks middle
manager/field
143
A Few Lessons from the ArtsEach hired and
developed and evaluated in unique ways (23
contributors 23 unique contributions 23
pathways 23 personalities 23 sets of
motivators)Attitude/Enthusiasm/Energy
paramountRe-lent-less!Practice is cool (G
Leonard/Mastery)Team and individual Aspire to
EXCELLENCE ObviousEx-e-cu-tionTalent Brand
DuhThe Project rulesEmotional languageBit
players. No.B.I.W. (everything)Delta events
Delta rosters (incl leader/s)
144
Q If it were your 50K lifes savings and my
50K, what sort of Waiters would we look
for?A Enthusiasts!
145
Diversity profit
146
Where do good new ideas come from? Thats
simple! From differences. Creativity comes from
unlikely juxtapositions. The best way to maximize
differences is to mix ages, cultures and
disciplines. Nicholas Negroponte
147
The Cracked Ones Let in the LightOur business
needs a massive transfusion of talent, and
talent, I believe, is most likely to be found
among non-conformists, dissenters and rebels.
David Ogilvy
148
Diversity defines the health and wealth of
nations in a new century. Mighty is the mongrel.
The hybrid is hip. The impure, the mélange, the
adulterated, the blemished, the rough, the
black-and-blue, the mix-and-match these people
are inheriting the earth. Mixing is the new norm.
Mixing trumps isolation. It spawns creativity,
nourishes the human spirit, spurs economic growth
and empowers nations. G. Pascal Zachary, The
Global Me New Cosmopolitans and the Competitive
Edge
149
CM Prof Richard Florida on Creative Capital
You cannot get a technologically innovative
place unless its open to weirdness, eccentricity
and difference.Source New York Times
150
Talent (Not) on His MindNorman Pearlstine,
Editor-in-Chief, Time Inc., asked a magazines
managing editor to name 10 people outside Time
that the magazine should pursue He said, I
cant think of any. Source New York Times
151
Build on strengths
152
The key difference between checkers and chess
is that in checkers the pieces all move the same
way, whereas in chess all the pieces move
differently. Discover what is unique about each
person and capitalize on it. Marcus
Buckingham, The One Thing You Need to Know
153
The mediocre manager believes that most things
are learnable and therefore that the essence of
management is to identify ach persons weaker
areas and eradicate them. The great manager
believes the opposite. He believes that the most
influential qualities of a person are innate and
therefore that the essence of management is to
deploy these innate qualities as effectively as
possible and so drive performance. Marcus
Buckingham, The One Thing You Need to Know
154
53 53
155
Just say No!
156
Just scream No!
157
Promise 1 Never, ever again will I evaluate
anyone using a standardized instrument devised
by a professional in inhuman Resources.
158
53 53
159
One size NEVER fits all.
160
Arts/???V.P.s/???Nobel Prizes/???Our
spouse/???Our children/???
161
Arts/???Athletics/???Dentists/???Surgeons/???V
.P.s/???Ph.D.s/???Nobel Prizes/???Our
children/???Elected officials/???
162
NEVER ever ever . ever ever ever
ever ever ever EVER ever ever ever
163
Horror 1 in the Creative Age T3/ Teach to
Test
164
The Creative Age is a wide-open game.
Richard Florida, The Rise of the Creative Class
165
SO YOURE A PEOPLE PERSON? PROVE IT.
166
The leaders of Great Groups love talent and
know where to find it. They revel in the talent
of others. Warren Bennis Patricia Ward
Biederman, Organizing Genius
167
PARCs Bob Taylor Connoisseur of Talent
168
SO YOURE A PEOPLE PERSON? PROVE IT.
169
The leaders of Great Groups love talent and
know where to find it. They revel in the talent
of others. Warren Bennis Patricia Ward
Biederman, Organizing Genius
170
We are a Life Success Company.Dave Liniger,
founder, RE/MAX
171
No matter what the situation, the great
managers first response is always to think
about the individual concerned and how things can
be arranged to help that individual experience
success. Marcus Buckingham, The One Thing You
Need to Know
172
Do TALENT!
173
Les Wexner From sweaters to people!
174
Things dont stay the same. You have to
understand that not only your business situation
changes, but the people youre working with
arent the same day to day. Someone is sick.
Someone is having a wedding. You must gauge the
mood, the thinking level of the team that day.
Coach K Krzyzewski
175
220 workdays 220 rostersSource Coach K
176
new goal every game!Source Coach K
177
The key difference between checkers and chess
is that in checkers the pieces all move the same
way, whereas in chess all the pieces move
differently. Discover what is unique about each
person and capitalize on it. Marcus
Buckingham, The One Thing You Need to Know
178
SO YOURE A PEOPLE PERSON? PROVE IT.
179
lt CAPEXgt People!
180
The Value-added Ladder/ OPPORTUNITY-SEEKING
Implemented Gamechanging Solutions (People
intensive)Services (People Capital
intensive)Goods (Capital intensive) Raw
Materials (Capital intensive)
181
SO YOURE A PEOPLE PERSON? PROVE IT.
182
PUT HR AT THE HEAD OF THE HEAD TABLE. BEST
PEOPLE. NOBLEST MISSION.
183
A review of Jack and Suzy Welchs Winning claims
there are but two key differentiators that set GE
culture apart from the herd First Separating
financial forecasting and performance
measurement. Performance measurement based, as it
usually is, on budgeting leads to an epidemic of
gaming the system. GEs performance measurement
is divorced from budgetingand instead reflects
how you do relative to your past performance and
relative to competitors performance i.e., its
about how you actually do in the context of what
happened in the real world, not as compared to a
gamed-abstract plan developed last year.
Second Putting HR on a par with finance and
marketing.
184
LIVE FOR TALENT!
185
Our MissionTo develop and manage talentto
apply that talent,throughout the world, for the
benefit of clientsto do so in partnership to
do so with profit.WPP
186
Omnicom's acquisitions not for size per se
buying talent deepen a relationship with a
client. (Advertising Age)Omnicom very simply
is about talent. Its about the acquisition of
talent, providing the atmosphere so talent is
attracted to it. (John Wren)
187
Internal brand promise!
188
Whats your companys EVP/IBP?Employee
Value Proposition, per Ed Michaels et al., The
War for Talent IBP/Internal Brand Promise per TP
189
EVP/IBP Remarkable challenge, rapid
professional growth, respect, satisfaction, fun,
stunning opportunity, exceptional reward, amazing
peer group, full membership in Club Adventure,
maximized future employabilitySource Ed
Michaels, The War for Talent TP
190
Words Matter.
191
Talent Department
192
People DepartmentCenter for Talent
ExcellenceSeriously Cool People Who Recruit
Develop Seriously Cool PeopleEtc.
193
Brand Talent.
194
I have always believed that the purpose of the
corporation is to be a blessing to the
employees. Boyd Clarke
195
Re-imaginePeople Power The Talent50
196
The Talent501. People first!2.
Soft is Hard. 3. FUNDAMENTAL PREMISE We are in
an Age of Talent/ Creativity/Intellectual-
capital Added.4. Talent excellence in every
part of the organization.5. P.O.T./Pursuit
Of Talent Obsession.6. HR sits at The Head
Table.7. HR is cool.
197
The Talent508. Re-name
HR. (Talent Department, Center of Talent
Excellence)9. Theres an HR Strategy10. There
is a FORMAL Recruitment Strategy.11. There is a
FORMAL Leadership Development
Strategy.12. There is a world class
Leadership Development Center.13. There is
a FORMAL-STRATEGIC HR Review Process.14.
The Top100, and every units Top10, are
consciously managed.
198
The Talent50 15.
People/Talent Reviews are the FIRST
reviews.16. HR Strategy Business Strategy.17.
Make it a Cause Worth Signing Up For.. 18. Set
Sky High Standards.19. Enlist everyone in
Challenge Century21.20. Pursue the Best!21. Up
or Out.22. Ensure that the Review Process has
INTEGRITY.23. Pay!
199
The Talent5024. Training I
Train! Train! Train!25. TII 100 business
people.26. TIII 100 Leaders.27. TIV Boss as
Trainer-in-Chief.28. Open Communication I NO
BARRIERS.29. Open Communication II Share
Information. (ALL!)30. Respect!31.
INTEGRITY!32. Treat the Whole Individual.
200
The Talent5033. Places of
grace.34. MBWA The Rudy Rule.35. Thank
You!36. Promote for people skills. (ALL
ELSE IS SECONDARY.)37. Honor youth.38. Early
leadership assignments.39. Fast Tracking is the
norm.40. Create a System of Mentoring.
201
The Talent5041.
Diversity!42. Diversity starts on the Board of
Directors.43. WOMEN RULE.44. Weird
Wins.45. We are all unique. 46. Bosses win
people over.47. GOAL Adventures of Mutual
Discovery.48. Foster Independence.49.
Enthusiasm!
202
50. Talent Brand.
203
EXCELLENCE. WOMEN.RULE.
204
AS LEADERS, WOMEN RULE New Studies find that
female managers outshine their male counterparts
in almost every measure TITLE/ Special
Report/ BusinessWeek
205
10 UNASSAILABLE REASONS WOMEN
RULE Women make all the financial
decisions.Women control all the wealth. Women
substantially outlive men. Women start most of
the new businesses. Womens work force
participation rates have soared
worldwide. Women are closing in on same pay for
same job. Women are penetrating senior
ranks rapidly even if the pace is slow for
the corner office per se. Womens
leadership strengths are exceptionally well
aligned with new organizational effectiveness
imperatives. Women are better salespersons than
men. Women buy almost everythingcommercial
as well as consumer goods. So what exactly is
the point of men?
206
EXCELLENCE. AWOL. THE SCHOOLS FIASCO.K-12.
207
J. D. Rockefellers General Education Board
(1915) In our dreams people yield themselves
with perfect docility to our molding hands. The
task is simple. We will organize children and
teach them in a perfect way the things their
fathers and mothers are doing in an imperfect
way.John Taylor Gatto, A Different Kind of
Teacher
208
The main crisis in school today is irrelevance.
Daniel Pink, Free Agent Nation
209
The Creative Age is a wide-open game.
Richard Florida, The Rise of the Creative Class
210
Human creativity is the ultimate economic
resource. Richard Florida, The Rise of the
Creative Class
211
My wife and I went to a kindergarten
parent-teacher conference and were informed that
our budding refrigerator artist, Christopher,
would be receiving a grade of Unsatisfactory in
art. We were shocked. How could any childlet
alone our childreceive a poor grade in art at
such a young age? His teacher informed us that
he had refused to color within the lines, which
was a state requirement for demonstrating
grade-level motor skills.
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