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Tom Peters X25EXCELLENCE. ALWAYS.ASIS
InternationalLas Vegas/25 September 2007In
Search of Excellence 1982-2007
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EX-CELL-ENCE.
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• Introduction. MAY YOU LIVE IN INTERESTING TIMES.
  Security/Risk Management Everything. Part of
  Biz Team. We may not be interested in chaos, but
  chaos is interested in us. It is not the
  strongest of the species that survives, nor the
  most intelligent, but the one most responsive
  to change.)
• ltCAPEX, gtPEOPLE (How to p away 500,000 in one
  easy lesson.) (HARD IS SOFT. SOFT IS HARD.)
• Language. (Risk vs Security)
• Risk management 1,000 decisions per day
• THE BLACK SWAN!!!!!!!!!!!!!!!!!!
• Mindfulness As normal as breathing (Not a
  program.)
• 7. Engage! (part of the solution/
• work for vs work with.)

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8. Plausible. 9. Fear is not the answer. 10.
TEACH!!!! TGR vs TGW. MBSAManaging By
Storying Around. 11. Teach as economics
discipline. (MBA?) 12. Unearth the Champions.
Somewhere in your organization, people are
already doing things differently and better. To
create lasting change, find these areas of
positive deviance and fan the flames. 13.
Positive gt Negative. (Some people see what
went wrong and try to fix it I see what
went right and try to build on it.) 14. Small
wins. Little things. MOMENTUM! (100,000
deathsWASH YOUR HANDS!) 15. Try it. (We have
a strategic plan. Its called Doing
things.)
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16. Cant do everything. S.I.O. (Strategic
initiative overload.) I used to have a rule for
myself that at any point in time I wanted
to have in mind and also in writing, on a
little card I carried around with me the
three big things I was trying to get done.
Three. Not two. Not four. Not five. Not
ten. Three. 17. Your staff. Hire for attitude,
train for skill. the arm strength trap.
IBP/Internal Brand Promise Remarkable
challenge, rapid professional growth,
respect, satisfaction, fun, stunning
opportunity, exceptional reward, amazing
peer group, full membership in Club
Adventure, maximized future employability.
I have always believed that the purpose of
the corporation is to be a blessing to the
employees. Boyd Clarke (Think WEGMANS.) 18.
TRAIN. TRAIN. TRAIN. TRAIN.
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19. Profession. Calling. 20. Women. Forget
China, India and the Internet Economic
Growth Is Driven by Women. Headline,
Economist. AS LEADERS, WOMEN RULE New
Studies find that female managers outshine
their male counterparts in almost every
measure TITLE/Special Report/
BusinessWeek 21. Brand! (Brand team.) Culture!
(Culture team.) 22. Vision. Think 24. 23.
Asset, not cost!!!!!!!!!!!!! (TP and PSF.) 24.
C-suite? (Think U.S. Grant.) 25. XF!!!! (If it
kills you!) 26. Businesspersons first,
security team second
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27. SALES!!!! PERIOD!!!! (Everybody lives by
selling something.RLS) 28. Leadership The
9Ps PURPOSE. PASSION. (Nothing is so
contagious as enthusiasm.) POTENTIAL.
PRESENCE. PERSONAL. PERSISTENCE. PEOPLE.
POTENT. POSITIVE. The role of the Director
is to create a space where the actors and
actresses can become more than theyve ever been
before, more than theyve dreamed of being.
Robert Altman, Oscar acceptance speech
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The Es EXUBERANCE! ENERGY!EMPATHY!EN
GAGEMENT!EMPOWERMENT!EXECUTION!EXCELLENCE!
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27A. Nelson and Grant GRANT/Relentless One
of my superstitions had always been when I
started to go anywhere or to do anything, not to
turn back , or stop, until the thing intended was
accomplished. Grant NELSON . OTHER
ADMIRALS MORE FRIGHTENED OF LOSING THAN
ANXIOUS TO WIN
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28. EXCELLENCE. ALWAYS. Excellence can be
obtained if you ... care more than others
think is wise ... risk more than
others think is safe ... dream
more than others think is practical
... expect more than others think
is possible.
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PEOPLE gt CAPEX. BUSINESS-MINDED. MINDFULNESS
. BRAND/CULTURE. POSITIVE gt NEGATIVE. FIND
CHAMPIONS/SMALL WINS. EXCELLENCE. ALWAYS.
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PEOPLE gt CAPEX. BUSINESS-MINDED. MINDFULNESS
. BRAND/CULTURE. POSITIVE gt NEGATIVE. FIND
CHAMPIONS/SMALL WINS. EXCELLENCE. ALWAYS.