Why is Competitor Analysis Necessary For Vape Social Media Strategy?

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Why is Competitor Analysis Necessary For Vape
Social Media Strategy?
2
What is vape social media competitor analysis?

• Many people assume or claim they know social
  media marketing since they use social media
  platforms extensively. But they dont perform
  vape social media marketing. You need to know
  your platforms well and understand that human
  beings arent the same. Social media marketing is
  about changing the way you evaluate any content
  you come across. You cant start social media
  activities without in-depth research and
  analyzing the competitors.

3
Better understand what other vape brands are doing

• Find out what your competitors are up to. Making
  a list of all the competitors on various social
  media platforms will broaden the perspective
  about the domain and will also help identify the
  brand that is making best use of the platforms.
• Your vape social media strategy will be dependent
  on the research done by you or the experienced
  team. Performing in-depth research will expose
  you to information that will help you in the long
  run.

4
Evaluate which platform works for your
competitors 

• The platform that works best for your competitors
  can be best for you too. There are not too many
  platforms you can use to sell vape products.
• Vape brands will not spend their time and
  resources on platforms that dont give good
  returns. So, evaluate the platforms that get high
  engagement and increase vape brand awareness.

5
Know the type of vape content that works

• Each and every vape brand will have tonality and
  guidelines for content creation. Tonality is the
  adjective of your brands traits. For instance,
  Harley Davidson as bike manufacturers, can be
  aggressive as it suits the persona of a biker and
  the range of bikes they offer. Whereas Old Spice
  wont be aggressive.

6
Identify the gaps in your own vape strategy

• You might have spent hundreds of hours to chalk
  out social media strategy for the vape brand.
  Great! However, a part of this strategy may have
  been implemented by the competitors in a better
  manner with oodles of creativity. Now, a skilled
  vape marketing agency uses proper strategy used
  by other competitors than strengthen yours.

7
Understand user engagement and vape brand
awareness

• User engagement is a metric that helps evaluate
  the performance of social media posts. It works
  for vape brands too. But how do you evaluate a
  post by its engagement? It is simple. Just check
  the shares and likes and the comments each vape
  related post gets. Also, read the comments to
  understand how users interact with the brand.

8
 Understand the type of vape content that works 

• Taboola and Nielson have announced the Moment of
  Next study that examines consumer attentiveness
  and emotional response to different content
  experience. Now, one of the findings is that the
  human attention span has reduced to 8 seconds
  from 12 seconds. Evaluate the type of vape
  content that works for your competitors. Learn
  how vapers interact with your posts and see how
  video posts perform and what was messaging in
  each post.

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Understand the budget needed to run big campaigns

• As per Nielson, word of mouth is still the best
  source of vape marketing. However, you would want
  to increase the social presence of your brand.
  Now, getting high engagement on organic content
  has become difficult. Vape brands depend on
  strong content strategy.

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