Social Listening Best Practices

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Table of Contents
Social Media Listening And Your Brand

What Are The Best Practices For Social Listening?


The Process of Social Listening And You

Choose Your Social Listening Solution Wisely
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Enhance Your Brand With These Social Listening
Best Practices

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Social listening best practices open up a whole
new level of brand awareness and marketing
opportunities for companies. And yet, most
companies struggle to find the balance between
following social listening tips and daily
operations to actively optimize social marketing
to their advantage. The first rule of social
media engagement is to make sure that you are
always attentive to your audience. That you put
customer service as a priority - which means that
you are on an always on mode when it comes to
spikes in your social media mentions, regardless
of their positive or negative connotation.
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What Are The Best Practices For Social Listening?
Social listening best practices include
researching your brand to see how people on
social media perceive you and how they refer to
you. You need to know your competitors well and
dig deep for in depth analysis of factors such as
gender analysis and mention sources. You also
need to pay close attention to what your
customers are saying so that you can respond to
them in a meaningful way.

Below we bring you social listening tips that
will give you a stronghold over the ever-changing
landscape of social media.
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Why Do We Need Sentiment Analysis On Social Media?
Sentiment analysis of social media data can tell
you if customers truly like you or not. This is
far beyond empty numbers in a metrics tool. If
they share your post, if it is because they are
writing a positive review, or because they are
tagging you to be sarcastic.

• Some of the benefits of social media sentiment
  analysis are listed below
• Discover new market trends
• Design targeted marketing campaigns
• Track brand awareness
• Develop a personalized brand experience
• Conceive new product ideas

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The Process of Social Listening And You

• Identify your objective to design your social
  media campaign.Hash out ideas and decide the
  approach you are going to take.
• Research, discover, and gather your data from
  across social media platforms in both real time
  and latent.
• Create engaging content and ensure that it is in
  line with your brand and overall strategy.
• Schedule your social media updates on your
  calendar so that your social presence is steady
  and uniformly paced.

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• Engage with your customers and mentions - a key
  part of social listening best practices.
• Collate your social listening data and process it
  using a social listening sentiment analysis tool
  to see the overall sentiments regarding your
  brand.
• Analyse the social performance data presented in
  the visualization dashboard to see what type of
  content is getting the most attention, how your
  audience is responding to what type of content,
  etc, and revise your strategy accordingly.

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Choose Your Social Listening Solution Wisely
Its important to choose a social listening
solution that empowers you to throw a wide net
across the social media environment. A tool that
encompasses video content analysis along with
text analysis is your best bet. Not to forget one
of the often neglected social listening tips -
keeping your international audiences in mind.
Social media is used widely in English, but in
large parts of the world, customers use social
platforms and share content in their native
language. This means that the solution for social
listening and social media sentiment analysis
must also have capabilities to understand
multiple languages at a native level.
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