Social media sentiment analysis - PowerPoint PPT Presentation

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Social media sentiment analysis

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Social media sentiment analysis is a natural language processing (NLP) technique used for understanding the emotions behind user-generated content from social media mining. It gives a clear sense of how people feel about your brand. – PowerPoint PPT presentation

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Title: Social media sentiment analysis


1
Will the Future of Search be Semantic in 2021?
  • www.repustate.com

2
What Is Social Media Sentiment Analysis?
  • www.repustate.com

3
Social media sentiment analysis is a natural
language processing (NLP) technique used for
understanding the emotions behind user-generated
content from social media mining. It gives a
clear sense of how people feel about your brand.

Social media sentiment analysis gives you
insights far more detailed than just the number
of likes, comments, and shares of your posts. It
allows you to gather and analyze comments from
the public and see if they are positive or
negative. Just because your post or video has
garnered 100,000 views and 400,000 comments, it
may not mean that this metric is all positive, or
vice versa.
4
How Is Social Media Sentiment Analysis Done?
5
Why Do We Need Sentiment Analysis On Social Media?
Sentiment analysis of social media data can tell
you if customers truly like you or not. This is
far beyond empty numbers in a metrics tool. If
they share your post, if it is because they are
writing a positive review, or because they are
tagging you to be sarcastic.
  • Some of the benefits of social media sentiment
    analysis are listed below
  • Discover new market trends
  • Design targeted marketing campaigns
  • Track brand awareness
  • Develop a personalized brand experience
  • Conceive new product ideas

6
Common Channels for Social Media Mining
7
What Are the Challenges of Social Media Mining?
8
How Sentiment Analysis Improves Social Media
Mining Results
After gathering and categorizing large data sets,
you need to interpret them to arrive at
meaningful insights. Every interaction a social
media user has with a brand in terms of likes,
comments, shares, follows, and mentions
communicate some feeling or attitude.

However, theres no way to figure out whether
these feelings are positive or negative without
sentiment analysis. Lets show you how social
media sentiment analysis helps businesses to
understand the meaning of comments, audio,
videos, and brand mentions.
9
Social Media Sentiment Analysis - The Repustate
Advantage
Repustate helps you carry out effective social
media listening and gather helpful information to
drive decisions. With our text analytics tools
and multilingual sentiment analysis, you can get
easy, accessible insights at scale.

With the right sentiment analysis model, you can
effectively interpret data from social media
mining. Thus making it easy to define your
brands messaging and growth strategy around
things that your customers care about. Our social
media listening solution will help you understand
not only your customers but also your competitors.
10
Thank you!
  • Understand your data, customers, employees with
    12X the speed and accuracy.
  • Visit www.repustate.com to learn more
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