Social media comments analysis - PowerPoint PPT Presentation

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Social media comments analysis

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Social media comments analysis is the process of understanding the sentiments expressed in social media feeds to see how they affect a brand. Through sentiment analysis of comments, companies can use social media-based marketing and advertising to creatively build their brand spotlight. They can confidently leverage insights from a sentiment analysis API for data-backed holistic growth strategies that are customer-centric and compounding. – PowerPoint PPT presentation

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Title: Social media comments analysis


1
Will the Future of Search be Semantic in 2021?
  • www.repustate.com

2
Table of Contents
Why Do We Need Social Media Comments Analysis?

How Is Sentiment Analysis Of Comments Done?

Which Platforms Are Accessible To Social Media
Sentiment Analysis?
3
Social Media Comments Analysis
  • www.repustate.com

4
Social media comments analysis is the process of
understanding the sentiments expressed in social
media feeds to see how they affect a brand.
Through sentiment analysis of comments, companies
can use social media-based marketing and
advertising to creatively build their brand
spotlight. They can confidently leverage insights
from a sentiment analysis API for data-backed
holistic growth strategies that are
customer-centric and compounding.
5
Why Do We Need Social Media Comments Analysis?
Any company that launches a new product,
advertising campaign, brand ambassador, store
location, or simply wants to know where it stands
in the current market space compared to its
competitors, needs to know how sentiment analysis
of comments on social media is done. This gives
it a heads up as to what to expect from a good
social media PR standpoint, and also to see what
it can do to improve itself.
  • Overall, social media comments analysis can help
    businesses with
  • Brand intelligence
  • Improving customer experience
  • Better sales conversions
  • Brand awareness
  • Brand loyalty
  • Competitor awareness

6
Which Platforms Are Accessible To Social Media
Sentiment Analysis?
As long as a social media platform allows you
access to publicly available data, you can gather
that information for social media listening.
Popular platforms from which you can gain
sentiment analysis of comments are
7
How Is Sentiment Analysis Of Comments Done?
8
What are the challenges in managing consumer
insights data?
9
Which Platforms Are Accessible To Social Media
Sentiment Analysis?
10
Thank you!
  • Understand your data, customers, employees with
    12X the speed and accuracy.
  • Visit www.repustate.com to learn more
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