6 Steps to Creating a Winning Social Media Marketing Strategy - PowerPoint PPT Presentation

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6 Steps to Creating a Winning Social Media Marketing Strategy

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Reach out to maximum customers by posting about your business on social media. Marketing of your business on social media is not an easy task. There are some steps that one should follow so that you can take your business to the next level. For more details, have a look at the ppt provided. – PowerPoint PPT presentation

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Title: 6 Steps to Creating a Winning Social Media Marketing Strategy


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(No Transcript)
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  • You know that your business should be present
    and engaged on social media, but how do you know
    what to post? More importantly, how do you know
    if what you are posting is worth your time and
    effort? Weve done our research and have
    determined that there are 6 key steps to follow
    when creating a social media strategy. While the
    initial setup might seem a little daunting, it
    will be worth it in the long run!

3
  • Step 1 Set Your Social Media Marketing Goals
  • There is nothing worse than not knowing if your
    time and effort is paying off. If you start
    posting on an inconsistent basis, with no way to
    measure progress and with deadlines to achieve
    goals, you will only succeed in spinning your
    wheels. Start off by determining what goal you
    want to achieve (i.e., growing your brand
    awareness by increasing followers or likes). Then
    layout S.M.A.R.T. goals to achieve this.

4
  • S.M.A.R.T. goals are Specific, Measurable,
    Achievable, Realistic and Timely.
  • Some examples of goals specific to dental
    offices would be acquiring new patients,
    building your community or turning patients into
    advocates for your dental practice. You can
    measure your new patient growth tracking phone
    calls or online bookings from social media
    platforms.

5
  • By monitoring your growth (i.e., likes,
    followers, mentions, etc.) you can see if you are
    growing your online community and therefore
    increasing brand awareness. Meanwhile, patient
    testimonials and reviews turn patients into
    advocates for your dental practice. When it comes
    to finding new services, social proof is one of
    the key influences that help someone determine
    where to go.

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  • Step 2 Learn About Your Audience and the Best
    Platform to Reach Them
  • As the owner of a dental practice, your patient
    list gives you a starting point to determine your
    demographic. However, do you know which portion
    of your patient list to focus on? For example, if
    you want to increase the number of implant
    patients you would not target the 18-30-year-old
    demographic. Rather you would focus on the
    40-65-year-old demographic.

7
  • We realize most people in their 40s do not
    require implants, however, many of them have
    parents who are entering the phase in their life
    where tooth loss is occurring more often.
  • Our Dental Consumer Research Guide provides a
    detailed explanation of what patients focus on
    when choosing a dental office. This guide is
    filled with tips on the different types of
    content to place in your messages to attract new
    patients.

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  • Step 3 Research Your Competition and Learn From
    Their Mistakes (or Successes)
  • You can run your own testing to see which
    content will generate more engagement or you can
    start by checking out your competitors. There are
    several different social media marketing tools
    available that allow you to monitor your
    competitors. These tools can track the number of
    posts, level of engagment and activity that each
    of your competitors generate on the various
    social media platforms. A few different options
    to look at would be Hootsuite, Hubspot and SEM
    Rush.

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  • By watching what your competitors post and the
    level of engagement that ensues, you will be able
    to see what information, posts or topics are
    generating interest online. Once you have an idea
    of what your future patients want to hear, you
    can create your own content on a similar topic.
    For example, if a competitor has shared a how-to
    info graphics that talks about helping a child
    brush their teeth, you could create a video of
    you (or another team member) demonstrating the
    best way to brush a childs teeth.

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  • Step 4 Create a Content Calendar
  • Creating a content calendar may feel like a
    daunting task to begin with, but once you start
    entering in the content topics you will quickly
    begin to develop a pattern. When creating your
    content topics, it is important to remember the
    following only post on each platform 4-6 times
    per week and follow the 80/20 rule. You only want
    to post 4-6 times per week, so that you do not
    overwhelm your followers with content. This is
    one case where the saying less equals more
    rings true.

11
  • As for the 80/20 rule, 80 of your posts should
    contain content that is fun, educational and
    personable (i.e., sending holiday greetings,
    sharing pictures of office events or informative
    pieces on dental health). The other 20 of your
    posts can be geared towards promoting the
    services and products available at your practice.
    In todays digital world, where consumers are
    bombarded with ads at every click of the mouse
    you want to avoid being tuned out if you are only
    trying to sell them something.

12
  • If you are still stuck on where to start with
    your calendar, start by filling in all the
    holidays and important days. For example, New
    Years Day, Valentines Day, Presidents Day,
    Memorial Day, 4th of July, etc. A simple post
    that contains an appropriate image and saying is
    enough. If you are looking for ideas, we share
    postings in our Dental Marketing Mastery group on
    Facebook. You can join here.

13
  • The next step is to start entering information
    around important times of the year. For example,
    in early summer you can send out a post reminding
    parents to book their childs back-to-school
    checkup. Or in October, you can send out a post
    to remind patients that their benefits will soon
    run out and they should use them up before the
    end of the year.

14
  • Step 5 Schedule Your Posts When Engagement is
    Highest
  • The easiest way to schedule all your posts is to
    use a social media management tool, such as
    Hootsuite, Hubspot or Sprout Social. Each
    platform offers different levels of service at
    varying prices. By utilizing one of these tools,
    you can conveniently see all your posts for on
    each social media platform in one location. This
    can be a huge time saver.

15
  • Step 6 Engage with Your Online Community
  • This is potentially the most important step of
    your social media marketing strategy. If you or a
    staff member take the time to lay out a content
    calendar, create engaging content and schedule
    your postings at the best times your work will
    be wasted if you do not join in the conversation.

16
  • Engaging with your followers, patients and
    online community is key to increasing your
    marketing potential, boosting brand awareness and
    increasing customer satisfaction. Set aside 15-20
    minutes a day to access your social media
    platforms and review any notifications that may
    have come in.
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