Social Listening Strategy

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Table of Contents
What Is Social Listening?

How To Develop Your Social Listening Strategy
for 2022

What Are the Major Factors To Consider While
Developing the Social Listening Strategy?

How To Choose the Best Social Listening Tool?
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How To Develop a Social Listening Strategy for
2022
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A social listening strategy is of utmost
importance for marketing teams in a digital age
where you dont even need a brick-and-mortar shop
anymore. Through social media listening you can
flag keywords like competitors, products, and
topics, and analyze the gathered data to gauge
customer sentiment. In this way, you can enhance
your products or improve your marketing to
satisfy your existing customers and attract new
ones.

But what is social listening and how can you
develop a great social listening strategy for
your business? Does survey data analysis play an
important role in social media listening? In this
post, well look at these questions and more, in
detail.
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What Is Social Listening?
In a world where more people are using social
media than ever before, its becoming
increasingly important to monitor social media
platforms to find out what your customers real
opinions are about your product or service. Did
you know that, in the US alone, there are about
240 million active social media users? It means
that social media is one of the most popular
platforms for customers to express their
opinions, feelings, and sentiments. You need to
harness this information to gain deeper insights
into these opinions and sentiments and use them
to your advantage. It will not only allow you to
improve your products and processes but also
throw open new avenues to generate more revenue.
Social Media Listening allows you to do this.
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How To Develop Your Social Listening Strategy for
2022

• Set business objectives
• You need a cross-team discussion and bring to
  focus what your overall business objectives are.
  This is important because this will set the pace
  of the next phases.
• Choose a social listening platform
• You need to choose a social listening platform
  that will cater to the kind of customers you
  have, the languages they speak, the format of
  your data (text, image, or video), and the
  industry you are in, and should have the
  capability to do survey data analysis.
• Select the keywords you want to measure and track
• This will depend on your goals, products,
  service, customer demographic, and the areas you
  want to improve or simply get more information
  about.

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What Are the Major Factors To Consider While
Developing the Social Listening Strategy?

• There are additional factors you need to consider
  when developing your social listening strategy.
  These include
• Knowing who you are
• An important part of implementing your social
  listening strategy is understanding who you are.
  In other words, you should know and understand
  your brand, how people perceive it, how they
  refer to it, and how often they talk about it.
  This will allow you to set up the sentiment
  analysis tool in such a way that it gives you the
  most relevant insights.
• Knowing who your competitors are
• Apart from knowing who you are, you should also
  know who your competitors are. You should
  therefore study them, what they do, and how they
  interact on social media. In this way, youll see
  how they interact with their customers and give
  you a benchmark against which you can compare
  your company.

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• Finding your social persona
• Once you know who you are, who your competitors
  are, and you understand your audience through the
  use of survey data analysis, youll be able to
  create a unique social persona that allows you to
  stand out from your competitors.
• Being ready to take action
• Because social media listening gives you great
  insights into how your customers feel, you must
  interact with them when they mention your brand
  or products. This allows you to build more
  engaging relationships with your customers and
  preemptively deal with any issues with your
  products or services.
• Being authentic when you engage
• When you listen to your customers through social
  media listening, and you understand their issues,
  youll be able to address the problems they
  encounter. This helps you to establish trust with
  your audience and build your brand as an
  authentic one.

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How To Choose the Best Social Listening Tool?

• This is a very key part of your strategy. The
  only way your social listening strategy will be
  truly effective is if you get the right tool.
  Here are some of the must-have features
• Video content analysis capabilities that will
  give you the ability to analyze and extract
  insights from videos on social media platforms.
• The ability to read and understand social media
  specific characteristics like hashtags and
  mentions using named entity recognition (NER).
• The ability to analyze and extract data from
  logos and images.
• Real-time analytics that give you real-time
  insights into trending data which, in turn,
  allows you to act immediately on negative
  mentions and changing market conditions.
• Speed and accuracy that gives you the ability to
  deal with millions of API calls a day. This is
  especially important considering how many
  interactions there are on social media.

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