ESSENTIAL DIGITAL MARKETING STRATEGIES AND TOOLS TO MAKE USE OF IN 2016 ESSENTIAL DIGITAL MARKETING STRATEGIES AND TOOLS TO MAKE USE OF IN 2016

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ESSENTIAL DIGITAL MARKETING STRATEGIES AND TOOLS

• By - Enterprise Monkey Visit us www.
  enterprisemonkey.com.au

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Introduction
The era of digitalization has long arrived
and nearly everyone knows it. Digital technology
is put to use in almost every field now. In fact,
so much so that businesses havent left any stone
unturned in making use of digital technology in
every aspect of their processes Businesses
should always keep on improvising to stay ahead
of their game. With the ever increasing
competition, every digital strategy and tool need
to be implemented and executed thoughtfully..

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Here are some of the digital strategies that you
can put use to in 2016
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Use SEO the right way
SEO can help you target online users who
are actively looking out for your products. SEO
depends on factors such as keyword research,
content optimization, technical SEO, content
strategy and link building strategy.All these
factors work in unison to increase visibility on
search engines and thereby improve your website
ranking. A good SEO strategy attracts new
visitors, and you dont need to depend on paid or
sponsored search engine results. .
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Mobile over desktop
Mobile usage has increased considerably
over the past few years. And so has Internet
usage. Internet access has grown to over 3
billion people, accounting for almost half of the
worlds population.Google also puts a lot of
weightage on mobile friendly websites. Your
website can suffer severe losses if its not a
mobile friendly one. Fortunately, Google also
provides a simple tool to help you figure out
whether your site is mobile-friendly or
not.
Source
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Bank on your content marketing
Content marketing was the king of digital
marketing in 2015 and guess what! It still is. As
Googles algorithm updates make quality content
more important than ever, it has become important
for marketers to create fresh and high-quality
content to grab the attention of their
customers.Your content should be carefully
pre-planned. Using too many keywords can lead to
keyword stuffing in your content. Google doesnt
appreciate keyword stuffing and heavily penalizes
those who make use of it.
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Put Analytics into Use
Analytics can help you make better decisions and
take up your competitiveness several notches
higher in the market. They can measure all
statistics of your online visibility, from the
effectiveness of your website to the impact of
your content marketing. One of the most widely
used analytics out there in the internet world is
Google Analytics. Google offers a free web
service called Google Analytics that tracks and
reports website traffic.
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Some of the most interesting features that Google
Analytics offers are

Best Traffic Source - You can find out which
sources bring out the most traffic and
conversions to your site. Google Analytics can
show you how users are coming your website. Who
are your visitors? - Google Analytics gives an
excellent breakdown of information about visitors
coming to your website.The Audience reports
within Google Analytics provides access to
information about your users such as user
locations, age, gender and even interests. Is
your Social media marketing on track? - Google
Analytics introduced the social tool that lets
you track the performance of each social network
all in one dashboard. This saves you a lot of
time and efforts. This feature allows you to
track the ROI from of your social media marketing
campaign and gives you an overview of the impact
your activity.
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TOOLS TO PUMP UP YOUR PRODUCTIVITY
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Evernote
Evernote is a free storage app that stores
everything you could imagine, from your bill
copies to business notes that you take almost
every week. You can create a notebook for
anything you want to note down and then add
several notes in it. You can create to-do-lists
and store web pages, photographs, voice memos,
presentations and what not. The app syncs
automatically across all devices be it your
computer, smartphone, or tablet. Teams can
quickly share files, discuss tasks and set
reminders for goals and projects within the
app.
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Slack
Slack helps teams to collaborate from
multiple devices and platforms. Its robust
features allow you not only to chat one-on-one
with associates but also in groups. One can
upload and share files with colleagues, as well
as integrate with other apps and services, such
as Skype for video calls.
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Trello
Trello is a collaboration tool that helps
you organize business and project tasks. Trello
tells you whats being worked on, whos working
on what, and where something is in a
process. Its flexible in the sense that it can
be used for personal projects as well as for team
projects such as product development. Through
Trello, you can organize your ideas through the
use of boards, cards, and lists. Users can access
Trello through any device and stay organized on
the go.
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Mailchimp
MailChimp helps you manage your e-mail
campaigns with options for designing, sending and
saving e-mail templates. A variety of
newsletters can be easily created and shared on
social networks using MailChimp. You can build a
list of people whom you want to market to
products to and save it on the cloud. You can
create custom templates for your products so, you
do not have to spend hours rewriting your
emails.
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Instapage
Instapage makes the daunting task of
building landing pages for your online marketing
and promotion campaigns easy. It offers features
such as A/B Testing, multiple campaign
management, and easy page building. The
application features a huge selection of
beautifully designed templates along with
in-depth user analysis
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Pingdom Website Speed Test
As the name suggest, this tool can help you
measure the speed of your website. Website Speed
Test can help you analyze the load speed of your
websites and learn how to make them faster. It
gives a detailed insight into the speed
statistics of your website. In short, it is an
easy-to-use tool to help webmasters and web
developers everywhere optimize the performance of
their websites.
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Getharvest
Getharvest is a time tracking management
tool Harvest features an intuitive interface that
you can access anywhere. You have the option to
set the timer, or you can enter the time
manually, edit the hours and minutes by day or by
week. Harvest has a mobile application for both
Android phones and the iPhone, so you can start
the timer in one place and stop it in
another.
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Canva
Canva lets anyone create designs and
graphics. Canva offers diverse content types.
With Canva, you get pre-sized image templates for
all channels. You can create custom projects,
e-book designs, brochures, Facebook posts and
other marketing campaigns. Team members can also
add designs that show up in your Canva team
designs and you can add comments to each
other. By using digital strategies and
productivity tools hand-in-hand, you can drive
profits up considerably for your business and
also optimize your time at work.
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Thank you!
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ial-digital-marketing-strategies-and-tools-to-make
-use-of-in-2016/