Marketing Automation Software Market Size, Share & Forecast | USD 15.7 billion by 2030 - PowerPoint PPT Presentation

About This Presentation

Marketing Automation Software Market Size, Share & Forecast | USD 15.7 billion by 2030


The global marketing automation market size was USD 4.3 billion in 2021. It is estimated to reach USD 15.7 billion by 2030, registering a CAGR of 17.6% over the forecast period 2022-2030. To keep the businesses updated with the advanced, the marketing managers are strategically spending on marketing automation solutions and tools for adopting the latest digital marketing trends. – PowerPoint PPT presentation

Number of Views:1
Date added: 21 November 2022
Slides: 14
Provided by: vipinmsg


Transcript and Presenter's Notes

Title: Marketing Automation Software Market Size, Share & Forecast | USD 15.7 billion by 2030

Market Research Report EXCLUSIVE EDITION
Global Marketing Automation Software Market
Report Opportunities, and Forecast By 2030
Global Industry Analysis, Forecast and Trends,
Slalsville Consulling Píivale
Limiled www.maí
sales_at_maí 1 (646) 663-5829
Marketing Automation Software Market
2020 Statsville Consulting Private Limited
Market Statsville Group (MSG) A part of
Statsville Consulting Private Limited American
Office 800 Third Avenue Suite A 1519 New
York, NY 10022 EMEA 1165 Budapest 16 Diósy
Lajos u. 24., Europe Asia-Pacific Office F-178
Subhash Marg C Scheme, Ashok Nagar, Jaipur,
Rajasthan, 302001 Discla
imer Any information and/or material provided by
Statsville Consulting Private Limited, including
any and all the analysis and/or research from
Market Statsville Group (MSG), is offered to a
selected group of customers in response to orders
for such information, material, analysis, and/or
research. As a customer of Statsville Consulting,
you acknowledge that our information, material,
and/or services are for your internal use only,
and not for any external use and/or
dissemination, or general publication, and/or
disclosure to any third parties. Any and all the
information and/or material provided by
Statsville Consulting are based on primary
interviews and/or secondary research, and are,
therefore, subject to fluctuation and variance.
Statsville Consulting takes no responsibility
for any incorrect information and/or material
supplied to us by sources we rely on, and no part
of our analysis or research may be given, lent,
resold, or disclosed to any third parties,
including non-customers, without explicit or
written permission from Statsville Consulting.
Unauthorized reproduction and/or transmission of
our information, material, analysis, and/or
research in any form and by any means, including
photocopying, mechanical/electronic recording,
or otherwise, without the explicit and written
permission of Statsville Consulting, is expressly
and clearly prohibited. Any use of the
information, material, analysis, and/or research
provided by Statsville Consulting is at your sole
risk you acknowledge that the information,
material, analysis, and/or research is provided
as is and that Statsville Consulting provides
no warranty of any kind, express or implied, with
regard to the information, material, analysis,
and/or research, including but not limited to,
merchantability and fitness for any purpose
and/or use. At the end, Statsville Consulting
will be responsible for the final decision of any
Market Statsville Group (MSG) partners with
companies and society to confront their essential
risks and challenges to capture the enormous
opportunities for them. MSG was initiated its
working in 2017, and since then, the brand is
moving to become a pioneer in business advisory
and market research services. Market Statsville
is the leading market research and strategy
builder with the depth and breadth of solutions
that perfectly suit your every need. MSG
provides solutions in a wide range of industry
verticals in the form of market sizing, analysis,
and incisive business insights. MSG experienced
research analysts are proficient at digging deep
and providing a variety of customizable data that
help you make decisions with clarity,
confidence, and impact. Market Statsville is your
global data intelligence partner for reliable
market research data, data gathering, and
analytical services. MSG also has an extensive
network of top-flight domestic and global
research personals around the world, enabling us
to provide high-quality worldwide research
solutions that cater to a well-established
company, government organizations, or a startup.
MSG's clients have the authority to work
directly with one or more of our researchers to
gather the most useful data knowledge and
analytical plan to formulate it in the actual
practice. Market Statsville Group believes that
to succeed, companies or individuals must blend
digital and human capabilities most efficiently.
MSG diverse and experienced global team of
business consultants and market researchers will
ensure the valuable reports for our clients
through digging in-depth market information and
functional expertise to continuously spark the
changes and real-time valuation of variation in
the market/industry. MSG works in a uniquely
collaborative model throughout the business
process across the globe to assist the client's
company with the most accurate information that
they are aiming for in the reports.
Our research is an optimum culmination of
secondary and primary research, with the latter
playing a major role. We also have an in-house
repository and access to a number of external
regional and global paid databases to help
address specific requirements of our clients. The
research process begins with a holistic
secondary research, followed by expert
interviews. The information gathered is then
comprehensively analyzed by our highly
experienced in-house research panel
Marketing Automation Software Market 2022
Industry Size, Regions, Emerging Trends, Growth
Insights, Opportunities, and Forecast By 2030
Marketing Automation Software Market by
Deployment Mode (Cloud-based and On-premise), by
Organization Size (Large-scale and SME-based), by
End-Users (Entertainment and Media), by
Application, by Region Global Share and
Forecast to 2030 Description The global
marketing automation market size was USD 4.3
billion in 2021. It is estimated to reach
USD 15.7 billion by 2030, registering a CAGR of
17.6 over the forecast period 2022-2030. To keep
the businesses updated with the advanced, the
marketing managers are strategically spending on
marketing automation solutions and tools for
adopting the latest digital marketing trends. The
need for automated marketing services is
increasing to address the growing significance of
marketing in generating sales and customer
retention and the increased adoption of
automation in various industries. Marketing
automation is emerging as an advanced platform
designed to aid marketers in capturing leads,
nurturing them further down the marketing funnel,
and analyzing campaign performance and leadership
behavior. These tools are being adopted and
perceived as an essential resource for B2B
marketing and sales departments primarily
looking to grow their business in a digitally
connected marketplace. Automation offers an
exciting opportunity for greater efficiency, cost
reduction, and an enhanced customer experience
for marketing professionals.
Moreover, In October 2020, Pi Ventures led a
Series A investment in Pyxis AI for Marketing
Automation. The latter is an AI-based marketing
automation pipeline engine. The company can
lower the acquisition cost by 30-40. Such a
significant saving for their customers further
led its marketing automation engine to work at
the pico fragmentation level and optimize across
stages to deliver the overall value. Request
Sample Copy of this Report https//www.marketstat sample/marketing-automation-s
oftware-market Global Marketing Automation
Software Market Definition Marketing automation
is a software platform designed for the marketing
departments and organizations to market on
multiple channels online and automates repetitive
tasks more effectively. Marketing departments
can automate all the repetitive tasks such as
social media posting, email marketing, and even
ad campaigns - not just for efficiency but also
to provide a more personalized experience for
the customers.
Global Marketing Automation Software Market
Covid-19 Impact During the COVID-19 outbreak,
many B2B marketing companies adopted a play it
safe approach. They reduced the marketing
budgets until they could analyze the impact on
their businesses and had to wait for the
economic scenario to be stable and improved.
According to a survey by Hubspot, most
businesses implemented a cut of 1-25 of their
marketing budgets. In Q1 of 2020, most B2B
marketing companies reported budget cuts of 26
however, some of the budgets have been restored,
resulting in overall budgetary cuts due to the
pandemic. On the contrary, content channels
witnessed a significant budgetary increase during
the pandemic. B2B marketing businesses
increasingly invested in different content
formats that foster relationships, despite social
distancing and lockdowns. As a result, virtual
events, video content, and webinars became
popular content types and significantly
increased the overall budget. In March 2020, when
the pandemic affected the whole world, the
Cleveland Clinic logged 60,000 telemedicine
visits. It previously reported its monthly
average at 3,400. Similarly, NYU Langone Health
in New York saw daily virtual visits rise from 50
to 900. This digital transformation amongst
sectors rose drastically. In 2019 it was
estimated that 7 of Americans worked from home
by early April 2020, it was estimated that
nearly half (49) of workers were working
remotely. Moreover, it is reported that 90 of
schools the world over are currently closed.
Global Marketing Automation Software Market
Dynamics Drivers Ongoing Shift Toward
Digital-based Campaigns Over 90,000 small
businesses use ActiveCampaign, which has evolved
as one of the major marketing automation
platforms. According to Emarsys, 3.2 billion
social media users are active every day,
translating to about 42 of the population. This
highlights the need for businesses to conduct
their marketing efforts online. Furthermore, as
per Zoominfos research, nearly 98 of sales
representatives, who have over 5,000 LinkedIn
connections, found it easy to exceed their quota
through social selling. Moreover, in July 2020,
Yieldify researched 400 e-commerce leaders across
the United Kingdom and the United States. It
highlighted that over 74 of companies surveyed
already have a website personalization program
in place. The need for personalized content and a
customized online campaign becomes a necessary
tool for businesses. CRMs, being vital to
tracking, collecting, and using data, can also
lead to personalized approaches to
marketing. Challenges Legacy-Related
Implementation Challenges
Engagement with customers is a significant
challenge for all businesses. Marketing
Automation Software growth has been hindered by
legacy systems and the reluctance of businesses
to digitize. As per Automizy, the 2020 survey of
130 business professionals suggested that the
main challenge of the marketing and advertising
industry was integration. Over 80 of the Fortune
500 companies were not considered for ranking
since 2016. This is so because many failed to
transition into an internet-based business model
in the late 1990s. By getting replaced by newer,
digital-native companies whose models are built
for innovation and technology adoption, it is
realized that an organization struggles with
their legacy systems, even information technology
companies. In a similar survey of enterprise IT
companies by SnapLogic, on average, 76 of IT
decision-makers had data trapped in legacy
systems that could not be accessed. Similarly,
the marketing domain is held back by legacy
systems without integration. Generally, the costs
of updating and maintaining a legacy system are
steep. A conventional legacy system might not
integrate with new technologies, creating silos
and barriers within the organization. These
barriers cost huge time and money due to
inefficiencies and incompatibility. Scope of the
Global Marketing Automation Software Market
Research Report The study categorizes the
marketing automation software market based on
deployment mode, organization size, end-users,
and application at the regional and global
levels. Direct Purchase Report
- automation-software-market?opt2950
  • By Deployment Mode Outlook (Revenue, USD Billion,
  • Cloud-based
  • On-premise
  • By Organization Size Outlook (Revenue, USD
    Billion, 2017-2030)
  • Large-scale
  • SME-based
  • By End-Users Outlook (Revenue, USD Billion,
  • Entertainment and Media
  • Financial Services
  • Government
  • Healthcare
  • Manufacturing
  • Retail
  • Other End-user Verticals
  • By Application Outlook (Revenue, USD Billion,
  • Campaign Management
  • Lead Management
  • Sales enablement programs
  • Analytics Reporting solutions

  • By Region Outlook (Revenue, USD Billion,
  • North America (US, Canada, Mexico)
  • South America (Brazil, Argentina, Colombia, Peru,
    Rest of Latin America)
  • Europe (Germany, Italy, France, UK, Spain,
    Poland, Russia, Slovenia, Slovakia, Hungary,
    Czech Republic, Belgium, the Netherlands,
    Norway, Sweden, Denmark, Rest of Europe)
  • Asia Pacific (China, Japan, India, South Korea,
    Indonesia, Malaysia, Thailand, Vietnam, Myanmar,
    Cambodia, the Philippines, Singapore, Australia
    New Zealand, Rest of Asia Pacific)
  • The Middle East Africa (Saudi Arabia, UAE,
    South Africa, Northern Africa, Rest of MEA)
  • Access full Report Description, TOC, Table of
    Figure, Chart,
  • etc https//
    tent/marketing-automation- software-market
  • The cloud-based segment is projected to account
    for the largest market share by
  • deployment mode

The global marketing automation software market
is divided into cloud-based and on-premise based
on deployment mode. In 2021, the cloud-based
segment accounted for the largest market share of
71.1 in the global marketing automation
software market. With the onset of the COVID-19
pandemic in the current market scenario, the
cloud-based marketing automation software vendors
demonstrated higher resilience toward the
potential impact. Several businesses transitioned
to cloud-based environments, proving lucrative
to companies with enhanced recurring
revenues. However, surging cloud migration
negatively impacted the market demand for
on-premise/license marketing automation
software. Moreover, several end-users significant
downsizing and budgetary constraints further
curtailed the demand for on-premise marketing
automation software. The market is witnessing an
upsurge in marketing suite offerings from
multiple market incumbents. The marketing suite
offers several functions like Analytics,
Marketing Automation, CRM, and CMS to provide
all-in-one solutions, also known as Marketing
Cloud. The software suite approach gives a
strong commercial advantage as the vendor can
witness greater market penetration by acquiring
customers with one of their many offerings. For
instance, in the recent past, Salesforce enhanced
its Marketing Cloud through more acquisitions
and partnerships in analytics, commerce, and
advertising. Request For Report Description
https// automa
lhank You
Maíkel Slalsville Gíoup (MSG)
F-178 Subhash Maíg C Scheme, Ashok Nagaí,
Jaipuí, Rajaslhan, 302001 Phone 91 702 496
8807 Mail sales_at_maí
800 lhiíd Avenue Suile A 1519 New Yoík, NY
10022 Phone 1 (646) 663-5829 Mail
Write a Comment
User Comments (0)