AI and Healthcare Marketing by 2020

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AI and Healthcare Marketing by 2020
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• Artificial intelligence (AI) may sound
  impersonal, but it gets to know peoples habits
  and preferences quickly. Far from being cold and
  impersonal, AI creates a unique, tailored
  experience for each user. Todays gadgets behave
  much more like personal assistants than simply
  another form of tech.

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• Modern devices can watch a users personal
  calendar, send reminders to take medication,
  motivate people to exercise, and so much more. If
  AI developers have their way, these 21st century
  personal assistants will soon be able to analyze
  a users purchasing habits and provide even
  greater personalized options.

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Count on AI Affecting How Customers Interact with
Brands

• The fact that AI will change how healthcare
  marketers work is without question. The real
  thing to focus on is how patients use AI to
  research medical information and follow up with
  making an appointment or purchase with your
  business. Whether you realize it or not, AI
  already affects how you market your healthcare
  organizations products, services, and software.

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• Consider how your SaaS healthcare marketing team
  keeps up with new releases and innovations and
  customer relation management (CRM) software.
  Additionally, it uses AI to come up with new
  strategies that unite the marketing and sales
  teams. These things go on behind the scenes
  primarily due to algorithms used by Google. Here
  are additional indications that AI is here to
  stay

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• According to a report released by Bloomberg, AI
  reached a level of break-through in 2015. Since
  then, its use has rapidly increased due to neural
  networks, investments, cloud computing, and
  in-depth research.
• In December 2016, the marketing organization
  Digital stated that the market for AI is expected
  to reach 5.1 billion dollars by the end of this
  decade. That is a whopping 54 percent increase
  from 2015.

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• eMarketer estimates that companies will spend
  more money on digital ads than television ads by
  2020.
• Despite these predictions, searching engine
  optimization (SEO) isnt going anywhere. It
  remains an essential element of marketing success
  today and in the future.

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If You Want to Remain Competitive, Invest in
Inbound Marketing and Sales

• Theres no doubt that marketing will change as
  AI continues to evolve. Even so, sales and
  inbound marketing are still essential for your
  companys success.

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• This starts with studying buyer personas and
  utilizing the deep information they contain. Your
  company simply cant provide customers with what
  they need if they dont understand what motivates
  them.
• As devices equipped with AI learn more about a
  users searching and purchasing habits, it will
  soon understand the online content that he or she
  likes and doesnt like. However, it goes far
  beyond that.

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• The personal assistants of tomorrow will quickly
  learn the styles, voices, and word choices that
  keep a user engaged with a specific topic or page
  as well as what gets him or her to spend money.
  The personal assistant will continually search
  and present the user with personalized content
  that matches his or her habits and preferences.
  Busy people will appreciate not having to spend
  time inputting different keyword phrases to hit
  on what they need.

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Takeaways for Digital Marketers

• To stay ahead of the competition, digital
  marketers must learn the intricacies of buyer
  personas and the habits of their customers. This
  is essential to building a strong brand presence
  on the Internet. The more you know your
  customers preferences, the greater the
  likelihood their personal assistant will send
  them information that leads them to your
  companys website.

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• Its also important to diversity content sent to
  customers. After all, they have more interests
  than shopping. They also enjoy sports, reading,
  vacationing, and many other casual pursuits. To
  achieve this, your company may have to invest
  money in enlarging its content bandwidth.

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• You probably spend a lot of time looking at data
  that tells you which type of your companys
  content performs the best. However, your ongoing
  success depends on knowing why people choose one
  type of content over another. AI enables you to
  do this with minimal effort. With these insights,
  you can develop the perfect content for each
  customer exactly when he or she needs to see it.

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• Another essential element to your success is
  keeping up with new developments in analytics
  tools like AI and CRM. This enables you to
  improve your content and ensure that the right
  person or their digital assistant sees it. If
  your healthcare organizations SaaS marketing
  group isnt keeping abreast of current sales
  trends, now is the perfect time to change that.
  Call Sumo is here to help you take advantage of
  this amazing technology.