How to Turn Popular Social Media Channels into Your Powerful Marketing Tools

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How to Turn Popular Social Media Channels into
Your Powerful Marketing Tools
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If you own or run a business online, we assume
youre familiar with search engine optimization
(SEO). What most marketers and business owners
unfortunately overlook is power of social media
networks. While SEO work around your search
engine rankings, social media optimization (SMO)
helps your brand build and maintain a strong
online presence, which is a crucial aspect for a
business to grow.
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Social media channels like Facebook, Twitter and
LinkedIn can turn into your marketing weapons if
you know how to optimize your content for your
audience. Yes, from posts to tweets, general
information to personal experiences and stories,
all it matters to the viewers or users is
content. Creating relevant and quality content
and making it engaging and compelling enough by
including videos and images to have your audience
convinced to read and share can work wonders for
your business in terms of online presence.
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• Talking about it, lets take a glance how you can
  optimize your content rock on top five social
  media channels.
• Say it All in Brief Tweets
• Twitter has been quite a celebrated social media
  channel lately. Adhering to its 140
  character-limit, marketers can go concise and
  precise with their content to share without
  having to spend much time on expounding details,
  what you usually do on other social networks.
• Whether you want to announce an upcoming event or
  sale or just bring to users attention your
  latest blog, you can simply go ahead with
  one-liners or short, to the point summaries to
  have your audience informed and engaged.

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• Be Short but Meaningful on Facebook
• Facebook is a great platform to express, share
  and tell things about your brand products and
  services. However, the best way to ensure you
  reach as many prospects and customers as
  possible, be controversial with your updates.
• Create a balance of business and pleasure in your
  marketing messages to encourage click-throughs.
  While you try to make your content informative
  and relatable, make sure it is accessible and
  friendly too and fit in well with the rest of the
  news feed.

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• Have a Professional Word on LinkedIn
• From sharing content to discussing trends to
  connecting with professionals and recruiting
  professionals, LinkedIn has come up as a one of a
  kind networking platform.
• As LinkedIn is a professional platform, you need
  to make sure the tone of your messages or
  information you share is sophisticated and
  professional. Create discussions around topics
  and content related to your industry.
• You messages should include content that invite
  conversations and discussion.

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• Yes, Instagram Too
• Although many business owners are yet to realise
  its importance, Instagram is doing a great job of
  helping businesses market their products and
  services.
• Using images and videos and most importantly
  hashtags in your captions you can be part of
  conversations and promote your brand and business
  too.
• Each platform focuses on different ways to
  socialize and to make the most of these platforms
  you need to know the tactics to optimize your
  content to be presented on these networks.

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