Visual Captive: Video Marketing, Documentary & Corporate Video Production in Minnesota

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2024
VIDEO
MARKETING GUIDE Prepare your team for your next
video production with this guide.
www.visualcaptive.com
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ADVOCATE FOR VIDEO
MORE EFFECTIVELY AND GET THE MOST OUT OF YOUR
NEXT VIDEO INVESTMENT. Video marketing can feel
like an entirely new realm for those who have not
worked with video before. There is unfamiliar
terminology and its a medium that can require
large teams on-set to produce. Although YouTube
has been around for 16 years now, many
organizations are still trying to understand how
effective video can be and if they are missing
out. In the guide, you will find powerful
statistics that demonstrate video is here to stay
along with useful tips and tools for getting the
most out of your next video production.
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HOW EFFECTIVE IS VIDEO?
Online videos are a powerful tool in the digital
world. They captivate 78 of people every week,
with viewers retaining 95 of the message
compared to just 10 in text. Websites with
videos are 53 times more likely to reach Googles
front page. Furthermore, 84 of video marketers
credit videos for helping them generate
leads. Thus, videos play a crucial role in
information retention, search engine
optimization, and lead generation.
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SHOULD VIDEO BE PART OF YOUR MARKETING
STRATEGY?
It's a question many marketers have asked,
especially when they have to justify video
production costs to their leadership. In this
guide, we will examine how almost every metric
for tracking the value of marketing videos, makes
a strong case for the investment. We have passed
a turning point where thanks to high-speed
internet and lower production costs, video has
become an effective marketing tool for businesses
of all sizes. Not convinced? See what consumers
and marketers have to say.... 84 of people say
that theyve been convinced to buy a product or
service by watching a brands video (wyzowl)
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High- Speed Internet and
Social Media Paves the Path for Video
Since the founding of YouTube in 2005, consumer
video consumption has skyrocketed. Online video
popularity started on personal computers but
quickly expanded to mobile devices. In 2013,
Instagram added video capability to their mobile
app after the success of apps like
Vine. Widespread adoption of video across the
internet and on social media apps was made
possible because of high-speed internet. Without
high- speed internet, there wouldnt have been
enough bandwidth to stream video content to
millions of devices.
CONSUMER TRENDS TOWARDS VIDEO
We are currently riding a wave of e-commerce and
digital content adoption that continues to be
fueled by new generations. Generation Z makes up
40 of all consumers. They are the first
generation to grow up with the internet from the
day they were born onwards. They're more likely
than any other generation to make buying
decisions online. Are you reaching them with your
current sales and marketing strategies?
Video is a Megatrend
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HOW TO GET THE MOST OUT OF YOUR VIDEO INVESTMENT
Focus on Desired Results It's easy to fall
into the trap of wanting your video to do
everything for your business. Increase leads,
sales, engagement, brand awareness, etc.
Know Your Audience It's vital to
understand your audience for corporate videos.
You need to understand what they like and how
they think to produce a video that they will
connect with.
Designate Decision Makers Video productions
can have cost overruns when there are frequent
changes to the video scope or extra revisions
during the editing process.
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METHODOLOGY
Facebook Retargeting 3 seconds or more 10 seconds
or more 15 seconds-plus or completed the video
(Thursday) 25 or more 50 or more 75 or
more 95 or more
Google Retargeting Viewed any video from a
channel Viewed certain videos Viewed any video
(as an ad) from a channel Viewed certain videos
(as ads)Subscribed to a channel Visited a channel
homepage Liked any video from a channel Added any
video from a channel to a playlist
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• VIDEO BEST
• PRACTICES FOR ADS

The following are best practices for videos you
intend on using in social media ads. The primary
takeaways are to make it short, get to the point,
and keep it authentic. Be authentic and show a
personal transparent side to your brand Feature
branding early in your videos to ensure brand
association and awareness Design videos for
sound-off viewing as a majority of video views
today are on mobile with the sound-off
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CONTACT US
Have a project or a question about video
production Company? Please send us a message and
we would love to connect with you. Address 44
19th Ave S Hopkins, MN 55343 Phone Number
612-208-3762 Email phil_at_visualcaptive.com