Top 10 SEO Competitor Research Tools You Must Try

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Top 10 SEO Competitor Research Tools You Must Try
By Sakshi Arora
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Do you want to outrank your competitors? Have you
ever wondered how to rank at the top on the first
page of SERPs and how much website traffic you
get? Answering these questions will help you
define the success or failure of your future SEO
tactics. A digital marketer must focus on
competitor research before they make a strategic
plan.
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Take a moment.
Could your past campaign have done better if you
had done a competitive analysis using reliable
SEO competitor analysis tools? If your answer is
yes, its still not late. Starting today, you can
begin by studying your competitors and devising a
marketing strategy based on their pros and cons
with the help of free SEO competitor analysis
tools. To make your job easy, you should keep
certain SEO competitor analysis tools and
techniques handy and leverage them to track their
search rankings, social mentions, traffic,
content, and other means they use to thrive in
business. Regardless of the industry you serve
in, keeping a tab on your competitors helps you
stay informed of things that are working or
failing in the market. SEO competitor rank
tracker tools give digital marketers and SEO
experts a competitive edge in determining and
preparing strategies that help generate
value-added results.
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Why do you need to use Competitor Research Tools?
Well! There is not one but many reasons that make
it important for you to use the best SEO
competitor analysis tools. We have enlisted some
of the most quintessential ones below Finding
new ways to connect with potential customers,
boost customer loyalty, and enhance
retention. Looking for practices and techniques
your competitors follow to attract customers.
Getting inspired from their SEO and SMO
strategies to drive traffic and boost
conversions. Evaluating the ongoing strategies
based on analysis to build a more tactical
approach for staying ahead. If you are wondering
how to begin with competitor analysis, we have
beefed up the list of the best SEO competitor
analysis tools you need to know about. It will
help you learn more about your competitors,
understand their SEO strategies, and develop a
sound plan to align with your business goals
perfectly.
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Top 10 SEO Competitor Analysis Tools and Software
1. Ubersuggest
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While analyzing competitors or doing competitor
SEO tracking, you need to focus on the backlinks
they use, targeted keywords, and ranking web
pages. Ubersuggest is the best SEO competitor
analysis tool that uses features that make it
easy for you to spy on your competitors and
scrutinize all the information. Once you have
gathered the data, you can build a strategy to
outrank your competition. With Ubersuggest, it
becomes easy to find the high search volume
keywords. It has over 322,000 keywords, helping
you to interpret clearly what your competitors
are targeting and where the traffic is coming
from. Talking about keyword ranking, it would
also be worthwhile to know that four more factors
are associated with it. Volume, including the
keywords average monthly search volume.
Position, including the URL, ranked in the
SERP. EV or estimated visits, including the
estimated traffic on the webpage for the
keyword. SD or SEO difficulty, including the
estimated competition based on organic
search. Keywords tell a lot about the website,
and by clicking on the keyword, you can get more
information regarding the top 100 URLs.
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As a marketer, you also need to look for the
backlinks used by the competitors. Ubersuggest
provides you with another list of the following
features for analyzing your competitor's market
and presence by conducting thorough competitor
SEO tracking. Domain Score It includes the
overall strength of the website from 1 to 100,
where 100 is the highest and 1 is the
lowest. Backlinks It includes the total number
of backlinks created to the website. Referring
Domains It includes the overall number of
unique domains that link back to the
website. Backlink Over Time It shows the graph
of backlink growth. Social Share It shows the
number of shares on social sites like Facebook
and Pinterest. Now that you have seen what your
competitor is doing, you no longer have to
predict what is going on with your competitor's
SEO strategy. You know the keywords they are
using, backlinks, and the top pages they are
focusing on. With this information, you are all
set to create a results-driven strategy by using
SEO competitor analysis software. Pricing 12 -
40 Per Month (Source Ubersuggest)
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2. SEMrush
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2. SEMrush
The purpose of competitor research is only valid
if you can turn the gathered information into
actionable insights that help you improve or
develop your SEO and content strategy. Content
marketing is an essential part of SEO marketing
strategy, and documenting an effective content
strategy is an infallible way to succeed in
content marketing. SEMrush is another popular SEO
competitor analysis tool many digital marketers
use to conduct sturdy competitor analysis.
SEMrush allows you to accomplish the
following Competitor analysis Keyword analysis
Backlink analysis Website audit SEMrush tools
show you updated keywords and ranked web pages on
SERPs. Gathering real-time data, such as
competitive insights and keywords, can help you
create eloquent content appealing to your
readers. Procuring such a marketing strategy will
aid in hitting the right target market. Pricing
129 - 499 Per Month (Source SEMrush) Try Now!
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3. Ahrefs
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Ahrefs is another renowned SEO competitor
analysis tool known for its quality of backlink
data. It is also considered the best tool for
digital marketers, website owners, marketing
agencies, etc. It utilizes your competitors as
the treasure house of information, informing you
of every effective SEO strategy and tactic that
will not work on target prospects. The following
aspects will help you steeply increase your
website's organic traffic. Understanding what
works best in the industry and what does not.
Look for their weakness and get the most out of
them at the same time, look for their strength
and imitate them. Learn what SEO tasks and
strategies help them to move forward. Ahrefs is
mostly preferred when finding the best SEO
competitor rank tracker tools. Pricing 99 -
999 Per Month Try Now!
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4. Moz
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Research is the key. Where many companies keep on
wondering where and how their competitors are
getting so much traffic and leads, tools like Moz
help dig deep into the source. Moz is one tool
that shows how competitor research can help
exceed website traffic. Moz competitor analysis
helps research keywords, spam scores, backlinks,
traffic analysis, etc. With the help of Moz, you
get precise insights on the keywords you should
be targeting, the type of content and blogs you
need to produce to attract the audience, places
to get quality backlinks, and so on. It helps in
analyzing your actual SEO competitors. It
provides you with correct insights about what
should be done in your SEO strategy to beat your
competitors. Gives you complete link information
and insightful data for any website. Provides you
with broken inbound links on your website. The
in-depth research and Moz competitor analysis
make it the most popular and lived tool among
marketers. Pricing 99 - 599 Per Month (Source
Moz) Try Now! Read more Top 10 Behavior
Analytics Software Tools
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5. SimilarWeb
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SimilarWeb is considered the best SEO competitor
analysis tool that helps you figure out how a
website gets visitors. It provides the average
search traffic from various search engines and
traffic distribution across all channels, such as
social media, shares, direct, etc. Looking for
unique website visitors became easy with this
tool. SimilarWeb is one of the most efficient
competitor research tools to analyze a website,
app, or platform. Major brands use it since it's
flexible and delivers one of the most accurate
sets of information on any website. SimilarWeb
provides the optimum choice for checking the
keywords that bring the most traffic from search
engine results. With this tool, you are provided
with apt information that helps you identify
which keywords should be your top priority, as
they can drive more traffic to your client's
website. SimilarWeb provides a list of
competitors based on the type of websites ranked
in SERP for the same set of keywords. You can use
two or more competitors to compare traffic
statistics with SimilarWeb, as it will help you
gather all the needed insights to produce an
effective strategy. Pricing 125 - 333 Per
Month (Source SimilarWeb) Try Now!
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SimilarWeb is considered the best SEO competitor
analysis tool that helps you figure out how a
website gets visitors. It provides the average
search traffic from various search engines and
traffic distribution across all channels, such as
social media, shares, direct, etc. Looking for
unique website visitors became easy with this
tool. SimilarWeb is one of the most efficient
competitor research tools to analyze a website,
app, or platform. Major brands use it since it's
flexible and delivers one of the most accurate
sets of information on any website. SimilarWeb
provides the optimum choice for checking the
keywords that bring the most traffic from search
engine results. With this tool, you are provided
with apt information that helps you identify
which keywords should be your top priority, as
they can drive more traffic to your client's
website. SimilarWeb provides a list of
competitors based on the type of websites ranked
in SERP for the same set of keywords. You can use
two or more competitors to compare traffic
statistics with SimilarWeb, as it will help you
gather all the needed insights to produce an
effective strategy. Pricing 125 - 333 Per
Month (Source SimilarWeb) Try Now!
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6. BuzzSumo
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BuzzSumo is a popular SEO competitor analysis
tool that mainly focuses on social media
networks. However, it also assists with SEO
content research by assessing content
shareability and generating backlink volume.
BuzzSumo helps in determining which competitors
content or themes are prevailing, making
customers share or engage with the most. For
every search phrase, you type into the platform,
BuzzSumo will show you the total number of shares
for links connected to that search term. Any
content marketer should be aware of this
information. It informs you which articles,
subjects, and types of material are the most
popular, providing you with a clear picture of
what you should write about. With BuzzSumo SEO
competition tool, you are provided with Ability
to compare the content strategy of different
websites. Ability to analyze different types of
content, such as articles, listicles, information
graphics, videos, etc. Ability to dig deep for
potential competitors that can be a threat in the
future. Pricing Free / 99 - 299 Per Month Try
Now!
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7. iSpionage
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It is one of the SEO competitor rank tracker
tools that makes it simple to examine what your
competitors are doing with organic search. It
contains SEO competition research, social
monitoring, and keyword tracking among its
features. iSpionage tool primarily focuses on
AdWords campaigns and keyword competitor
research. You may identify profitable terms by
looking at information on the PPC keywords your
competitors are bidding on. You can also see how
many PPC keywords they're bidding on, the average
position each ad appears in, monthly AdWords
click traffic, and monthly PPC expenditure for
each competition you scrutinize. iSpionage has a
patented Keywords Effectiveness Index that
assists you in identifying lucrative keywords
with the greatest search volume while evaluating
cost per term and adding those high-performing
keywords to your campaign. This tool allows you
to add competitors and view the most effective
keywords for organic and PPC. The tool provides
you with an estimate of your competitors' ad and
PPC budgets. It provides comparison graphs to
help you differentiate between your and your
competitors campaigns. This tool provides
detailed information on your competitors' SEO and
PPC keywords. It gives you information on search
volume, average position, CPC, keyword
difficulty, and other factors. It can assist you
in deciphering your competitors' strategies and
implementing the most beneficial for
you. Pricing 59 - 299 Per Month (Source
iSpionage) Try Now!
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8. SpyFu
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SpyFu is a robust SEO competitor rank tracker
tool that lets you see all statistics on your
competitors' keywords in organic and AdWords
searches and find even more similar phrases. All
you have to do now is plug in your competitors'
keywords to obtain an overall picture of their
strategy.
With SpyFu, you can easily learn about your
competitors' search marketing strategies and see
their results. You can view their Google
rankings, the keywords they're bidding on in
AdWords, and any advertisements they've purchased
in the last few years.
SpyFu excels in competition research for PPC
campaigns. It reveals everything your competitor
did while running advertisements, including
keywords, ad history, negative keywords, ad split
testing, and more. SpyFlu also offers information
like average search volume per term, historical
keyword usage for PPC, number of clicks, cost per
click, etc. As part of their SEO approach, this
SEO competitor analysis tool also displays the
organic keywords they rank for. Pricing 39 -
79 Per Month (Source SpyFu) Try Now!
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9. Monitor Backlinks
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Monitor Backlinks is a relatively new product on
the market but has already established a solid
reputation. Despite being newer than most
industry competitors, Monitor Backlinks is one of
the most preferred competitor research tools for
backlink research. You can seamlessly track the
backlinks of various competitors, uncover a slew
of bad backlinks, and locate high-quality
ones. It may help you develop your link-building
strategy, build quality links from your
competitors, and produce link bait material by
analyzing the backlinks of bloggers and
webmasters in your area. You may also predict
traffic growth based on keyword placement and
attempts to improve a website's backlink
profile. It gives you a detailed study of any
website's backlinks, whether it's yours or one of
your competitors. You may utilize this
information to your advantage for example, if
you know which websites link back to your
competitors, you can focus your link-building
strategy on those websites. Aside from that, the
tool informs you about the quality of the
backlinks, which will aid in discovering harmful
backlinks. Pricing 25 - 187 Per Month (Source
Monitor Backlinks) Try Now!
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10. SEO PowerSuite
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Powerful competitive intelligence is the activity
that consists of many aspects of competitors
research. When done properly, it helps you form
and refine your SEO and business promotion
strategy, winning the top positions in Google
search results. SEO PowerSuite is a
multifunctional SEO competitor research tool.
This set of four tools lets you dig deeper into
any aspect of your competitors activities,
whether backlinks or content strategy. You can
find new competitors if you only enter a new
market niche. Thus, SEO PowerSuite lets you Find
domain and topic SERP competitors (Rank Tracker)
Analyze keywords (Rank Tracker) See what content
suits certain keywords best (Rank
Tracker) Identify backlink strategy and legally
borrow your competitors backlinks (SEO SpyGlass)
Technically audit websites (WebSite
Auditor) Compare your content to competitors
pages (WebSite Auditor) The tool collects
real-time and historical data so that you know
your competitors current strategies and their
previous results. Therefore, SEO PowerSuite is
your go-to tool for better understanding your
competitors moves and estimating when your
efforts will start bringing tangible
results. Pricing Free / 596 - 1396 Per Year
(Source SEO PowerSuite)
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Before going ahead with any of these premium and
professional competitor research tools, you can
also try using the free SEO competitor analysis
tools to get an overall idea about the functions.
However, the above tools offer way more advanced
and professional functions than free SEO
competitor analysis tools available online.
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All in All

• Based on the recent survey we conducted on
  LinkedIn, 65 of people prefer SEMrush and Ahrefs
  over other SEO competitor analysis tools.
  However, when it comes to competitor analysis,
  every tool has distinctiveness, making the
  marketers combine a few to drive the best
  possible results.
• You can integrate some or all of these SEO
  competitor tracking tools depending on your
  needs.
• The SEO competitor research tools assist you in
  identifying the areas where your competitors are
  succeeding and the reasons behind their success.
  These can also help generate actionable
  information to enhance visibility and keep up
  with competitors.
• Above all, ensure you're producing material
  valuable to your audience. Only if you have
  content that can drive your SEO can you get the
  most out of these SEO competitor analysis tools.

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