Digital Marketing Trends You Can No Longer Ignore in 2018 - PowerPoint PPT Presentation

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Digital Marketing Trends You Can No Longer Ignore in 2018

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Digital Marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. – PowerPoint PPT presentation

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Title: Digital Marketing Trends You Can No Longer Ignore in 2018


1
Digital Marketing Trends You Can No
Longer Ignore in 2018
2
Where you should focus?
Video Marketing Chatbot Storytelling Growt
h Hacking User Generated Content Interactive
Content
3
Video Marketing It is one of the most powerful
marketing tools online right now, and it gets
more popular every day. Its rather simple,
using video to promote or market your brand,
product or service
4
Chatbot Chatbot made it easier to deliver
customers with immediate responses to basic and
repeatable questions. As this technology become
more advanced, expect to see more companies
embrace chatbot to improve their online customer
service.
5
Storytelling With social media evolving from
a traffic generation channel to customer
engagement platform, companies will seek
attention of its customers through creative
storytelling and transparency about their brand
purpose.
6
Growth Hacking By growth hacking, it means
rapid experimentation across marketing funnel,
product development, sales segments, and other
areas of the business to identify the most
efficient way to grow a business.
7
User Generated Content Customers trust one
anothers opinions more than ads. In fact, most
consumers trust other consumers opinion posted
online which is why so many brands are turning
to user generated content to boost sales.
8
Interactive Content To engage the users,
brands will have to use more interactive forums-
say quizzes, polls and videos in their content
marketing strategy.
9
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10
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