As we all know, shit rolls downhill. The following diagram illustrates exactly how this process takes place in a public relations agency.

1
As we all know, shit rolls downhill.The
following diagram illustrates exactly how this
process takes place in a public relations agency.
2
At the top of the hill is the Client.Generally,
the Client, in one way or another, generates the
shit.
Client
Shit
3
The shit first reaches the Board Director.But
Board Directors are very adept at smelling shit
coming, and say, Im a Board Director, and I
dont have to take this shit. And so the shit
rolls on by.
Board Director
4
Now the shit reaches the Associate Director.Its
picking up some speed by now, and the Associate
Director gets splashed. Phew, this shit
stinks, says the Associate Director, better
pass it down.
Associate Director
5
So the shit washes over the Account Director, and
he gets well dipped in shit. But by this time,
the shit has a lot of momentum, and it keeps
rolling down.
Account Director
6
And so the shit lands on the Account Manager.And
the Account Manager gets covered in it, and
spends the entire assignment swimming in shit.
Account Manager
7
The Account Execs are shielded from the shit by
the Crest of Ignorance, which keeps shit from
rolling down on them, and ensures that the
Account Manager remains submerged.
Crest of Ignorance
Account Execs
8
Meanwhile, however, the Account Execs discover
more shit as they proceed with the assignment.
Not sure what to do with it, they conceal it in
the Cave of Unreported Issues.
Cave of Unreported Issues
9
After a while, the Cave gets filled with shit,
and it starts to ferment. Then the Account
Manager begins to smell hidden shit, and wonders
Dammit, now whos been hiding shit?
Fermented shit
10
So, next time youre on an assignment, and you
wonder why your life seems like shit, just refer
to the diagram.