Roadshows Advertising Agency in Tamil Nadu

1
(No Transcript)
2
What is a 'Road Show'

• A road show is a presentation by an issuer of
  securities to potential buyers. The management of
  a company issuing securities or doing an initial
  public offering (IPO) travels around the country
  to give presentations to analysts, fund managers
  and potential investors. The road show is
  intended to generate excitement and interest in
  the issue or IPO, and is often critical to the
  success of the offering.

3
Why 'Road Show'

• Planning and execution of promotion programs ?
  Launching and presentation of new products ?
  Organization of shows and sponsoring ? Consumer
  contests ? Tasting sessions ? Research and
  monitoring ? Models and showgirls ? Sampling of
  products, leaflets and presents

4
Features of 'Road Show'

• Collecting adequate data from the live
  promotional show
• Monitoring the interest of the public
• Promoting through market activations, human
  banner or society promotions
• Promotion through mobility display van, special
  effect, or through installation of canopies, etc.

5
Benefits of 'Road Show'

• A roadshow is a fast and cost effective
  marketing tool
• It can have a direct effect on your sales
• You meet the exact target group you need
• You develop direct marketing contacts
• Enables the brand to create its own identity
  among the public.
• Audio visual impacts are more compared to only
  visual impact. The road shows follow the process
  to grab the attention of more number of customers.

6
Conclusion

• Roadshow advertising is essential for the success
  of any business as it creates face-to-face
  relationship with the potential customers and
  thereby promotes the conversion of visitors into
  customers. Roadshows take your companys brand
  message on the road. They are usually done in
  sequence and carried out in different cities in
  order to intensify product knowledge and brand
  awareness. There are many fascinating
  advertising agencies in South India.