How to choose the right Advertising agency in 2019 - PowerPoint PPT Presentation

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How to choose the right Advertising agency in 2019

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As you make the ultimate decision to contract the services of an agency, there are certain things you need to look for. When choosing and/or vetting, you need to follow the following guide shown in this presentation. – PowerPoint PPT presentation

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Updated: 1 March 2019
Slides: 12
Provided by: atomicmarketing
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Title: How to choose the right Advertising agency in 2019


1
HOW TO CHOOSE THE RIGHT ADVERTISING AGENCY IN
2019
ATOMIC MARKETING, PRESENTS
A guide for first-time entrepreneurs
2
The Guide
Topics to be Covered
Choosing the right team Know what business you
require Determine your advertising budget Search
Thoroughly, and Find the Best Agencies for You
Check The Advertising Agency Review Before Hiring
Hire someone who has worked on your product or
services industry Pricing and Packages Ask for
agencies previous reports on a project theyve
worked on
A T O M I C M A R K E T I N G 2 0 1 9
3
CHOOSING THE RIGHT TEAM
As you make the ultimate decision to contract
the services of an agency, there are certain
things you need to look for. When choosing and/or
vetting, you need to.
ATOMIC MARKETING 2019
4
This ought to be the first step in the hiring
stage as you need to know exactly what you want
so you know who to look for.
Know what business you require What problem do
you want to solve?
Not all agency can do the bulk of the task you
need and it makes no sense you hire a team that
will only do have the job and still leaving you
with questions and needs. Knowing exactly what
you want from an advertising agency will
determine what you need to ask them, their
experience in the industry and how their
services are in line with the goals you have set.
A T O M I C M A R K E T I N G 2 0 1 9
5
DETERMINE YOUR ADVERTISING BUDGET
Bigger agencies often charge significantly more
than smaller agencies, particularly if they
offer far more services. As you might need to
employ a prominent agency, their fees may exceed
what you could afford. Like a result, you may
only be able to afford restricted services out
of them, but can afford a broader approach in a
more compact service. ATOMIC MARKETING 2019
6
Search Thoroughly, and Find the Best Agencies
for You
  • Locate people you trust that have been through
    the process recently to keep you current
    together with all the dynamics of the business.
  • Even if you did a decision procedure three years
    ago, half those agencies will be very various
    today.

7
Check The Advertising Agency Review Before
Hiring
Online reviews play a huge part in the modern
customers journey. Earning reviews is a
necessary part of any modern marketing
strategy. Looking at company reviews can be
useful at every step in the job process. Keep
in mind that every industry has niche sites, too.
For instance, those in the restaurant industry
may want to be on UrbanSpoon or OpenTable. Top
Reviews Website - Google My Business, YELP,
GLASSDOOR, and Trustpilot.
8
Hire someone who has worked on your product or
services industry
When you are searching, dont just hire any given
advertising agency but one that has worked with
a similar business like yours and has a broad
knowledge of the industry. When they are
experienced along that line, they will know the
various approaches to take to achieve the
results you are looking for. They will be able
to easily take your ideas and pointers, put them
into action and work efficiently around them.
Take note that not all agency does their work
the same way as well as not all advertising
techniques work the same for all industries.
A T O M I C M A R K E T I N G 2 0 1 9
9
PRICING AND PACKAGES
Shopping around for the best pricing and package
is not such a bad idea as this will give you the
opportunity to get quality service above
cost. For sure, not all services from an agency
has the same price but one main factor you could
consider for your brand is to choose a
cost-efficient package (reduced costing for
multiple service request). Indeed, you have to
make an investment in order to receive the
results you need but it is also not a bad idea
to get a reduced cost for the same high- rating
services.
10
ASK FOR AGENCIES PREVIOUS
REPORTS ON A PROJECT THEYVE WORKED ON
Don't just hire because they present a great
portfolio because it could really be baseless.
However, it is important to get verified copies
of their previous reports from services they
have provided to other business and would be a
plus if the business shares the same industry as
yours. This will give you a better chance to
know if your investment will be worth it.
11
Come in for a chat!
Get in touch
Main branch address 4510 N Mesa St, El Paso, TX
79912, USA Website https//www.atomicmkt.com/ Em
ail address atomicmktteam_at_gmail.com
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