Be careful while combining EMAIL MARKETING and social media.

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Be careful while you are combining EMAIL
MARKETING and social media together
By Mark Gibson www.massemail4u.net
www.massemail4u.net Phone [phone] Email
sales_at_massemail4u.net
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1. Segmentation.

• Divide your opt-in email list to different lists
  based on the interests and industry of those
  recipients.
• You can get to know their interests by the
  social media like facebook or twitter.

www.massemail4u.net Phone [phone] Email
sales_at_massemail4u.net
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2. Privacy.

• It is important for you to understand that your
  communication with your recipients is private.
• It is not a social medium or a public channel
  and it is expected that you respect their privacy.

www.massemail4u.net Phone [phone] Email
sales_at_massemail4u.net
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3. Keep in touch.

• You are expected to deliver communication and
  information to people who have allowed you to
  their inboxes.
• So stay in touch with them.

www.massemail4u.net Phone [phone] Email
sales_at_massemail4u.net
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4. HTML or Text?

• Using rich text has proven to be beneficial as
  compared to HTML templates in most cases.
• This is because text message seem more informal
  and hence trust worthy rather than HTML messages
  which present a brand and are difficult to trust.

www.massemail4u.net Phone [phone] Email
sales_at_massemail4u.net
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5. One to one communication.

• Remember that you are reaching somebodys inbox
  and there you have to speak to them directly in
  second person narrative.
• Your message is being read by only one person
  and you need not refer to them in third person
  narrative.

www.massemail4u.net Phone [phone] Email
sales_at_massemail4u.net
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6. Early Follow up.

• A follow up message to someone who has freshly
  subscribed to your emails works wonders, because
  you are fresh on their mind and they are open for
  communication immediately when they sign up.
• So send them a greeting email at the time of
  sign up.

www.massemail4u.net Phone [phone] Email
sales_at_massemail4u.net
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7. Conversion rate.

• There is a lot of difference between the
  conversion rates of social media and bulk email
  marketing, the latter being very high.
• So it proves to be a good option to use both
  together for a good return on investment.

www.massemail4u.net Phone [phone] Email
sales_at_massemail4u.net
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8. Be careful while testing.

• It is good to test your campaign but testing on
  a lot of recipients involves high risks of losing
  them.
• Test your campaigns on a very less percentage of
  your email list.

www.massemail4u.net Phone [phone] Email
sales_at_massemail4u.net
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Presented By Mark Gibson www.massemail4u.net Phon
e 773 455 6676 Email sales_at_massemail4u.net Wo
rking Hours 900AM To 600PM (EST US)
www.massemail4u.net Phone [phone] Email
sales_at_massemail4u.net