Make The Most Of Social Media Marketing With These Important Pointers

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Make The Most Of Social Media Marketing With
These Important Pointers
by imjetred  on February 4, 2013
http//www.empowernetwork.com/imjetred/blog/make-t
he-most-of-social-media-marketing-with-these-impor
tant-pointers/?idimjetred
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Before you dive head first into a new social
media marketing strategy, there is much for you
to learn. One of the new, fresh ways to promote
your company is through social media.
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It is not easy to know where you should start
out. The advice that follows will help you get
the most out of your social media
marketing campaign.
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Learn the differences between social media
websites
...Its always a great idea to research any type
of campaign or strategy youre going with Social
media constantly changes, and you dont want to
miss the boat on anything new. You have to
remember that no two social sites are the same.
Learn a little bit about the differences between
them. You might discover that response rates are
much higher on a specific site, thus meriting a
greater time investment.
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Talk about how well you are doing on social media
websites
Use your content to talk about how well you are
doing on social media websites. For example, you
could develop an article that celebrates your
company reaching one thousand Twitter followers.
Be sure to thank your visitors for having
interest regarding your work, and make sure you
share your experiences on social media sites.
This type of article will be shared quickly.
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Make use of company branding
Make use of company branding on social media
sites. Your logo should appear as a background or
profile picture. Maintain color schemes
throughout your different social media accounts.
This will foster trust and familiarity among your
followers. Let branding work for you and remain
consistent.
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Read about social networking
Maybe you have a Facebook page already, but bear
in mind that professional uses differ from
personal ones. There are lots of great resources
available online, and you can even find
professionals to help you if you are stumped.
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Create irresistible headlines
The headline will be the first part of the post
that people see. In some cases, it can be the
only part that is visible until the user actually
clicks on the article. Your headline should
arouse the readers curiosity so that people will
feel compelled to click on your post and find out
what you have to say. When you use great
headlines, you are sure to get noticed!
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Answer any questions and comments
Answer any questions and comments left on your
social media sites. Log into them about two times
daily, and check your inbox and notifications.
Quick, accurate responses will gain you a good
online reputation so allow yourself to be alert
whenever a comment is left. Be careful of
responses you post on social media because they
can be viewed publicly.  
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Utilize the blog-feed application
.The blog-feed application can be used for
showing your blog posts through your LinkedIn
page. Every single time you post it will show up
in LinkedIn. This can save time and money, while
gaining free advertising through social media.
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Hold contests and sweepstakes
Use your companys Facebook page to hold
contests and sweepstakes. Every consumer loves
the thought of winning something for
nothing. Contests pull people in and keep them
interested in what you have to offer. Contests
are also good ways to get the word out about a
new product.
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Use YouTube to promote your blog
When you are creating your video on YouTube, be
sure to include links to your website and blog in
the video description. Use keywords within your
description that allude to what your site is
about. Use the tagging function to include
relevant keywords as well.
Please CLICK to play the video
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Develop links to join all sites together
In order to maximize your social media results,
develop links able to join all sites
together. Readers should be able to Like you
on FB, find your YouTube videos or follow your
Twitter feed. You should include the web address
for the blog and your Facebook profile on your
Twitter page. When you create links between all
your different social media profiles, you
increase traffic.
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Let your existing customers know about your
social media sites
This allows them to come into the 21st century
with you. And this may also bring more of their
friends. You should not underestimate the power
of this free advertising. It also has the
potential to increase conversions, since it has
the same function as word-of-mouth advertising.
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Remember the basics
Always remember the basics, even when trying out
a new strategy like social media marketing. A
successful business plan should still begin with
a press release and should always be backed by
relevant market research. Combining traditional
strategy with modern technology yields fertile
ground for social media marketing results.
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Promote on your Twitter
Set up a Twitter account to automatically send
out each of your blog updates. You can also
choose a couple of your favorite high-quality
blogs to promote on your Twitter. Post links to
these blogs when they are updated so that you can
build relationships with the bloggers and provide
your readers with interesting content. The
exposure will be appreciated, and your followers
can enjoy all of the great content that you give
them.
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Have patience
Having patience is key when you begin to network
through social media. People need to have faith
in you and what you are offering them. Keep a
calm attitude and work to garner trust on an
individual basis. In no time you will have tons
of customers.
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Include a way for visitors to subscribe
Be sure and include a way for visitors to
subscribe to your Facebook page, Linkedin,
Tweets, etc. The majority of Internet users make
good use of social media sites daily. It only
makes sense to set up your website so that
Twitter, LinkedIn and FaceBook users can connect
with you easily and see all your comments.
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Give your users a reason to check in and visit
Want your customers to check in from your store?
Set up a Facebook place and give your users a
reason (read discount) to check in and visit.
You can offer a discount to any customer who
updates their status on your Facebook place
page. Have them show the cashier that they have
updated their status. Foursquare has something
like this that can be used.  Finding the right
way to promote your business through social media
marketing will help to increase your companys
visibility. When your business is visible and
accessible through the social networks, it will
successfully grow. Continue to seek information
to assist you, and use the great advice you
learned here to get you started.
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Click here to read more of social media marketing
articles.
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Social Media Marketing
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he-most-of-social-media-marketing-with-these-impor
tant-pointers/?idimjetred