Medical Marketing and Reputation Building for Your Practice

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Medical Marketing and Reputation Building for
Your Practice
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• Medical practice is about fostering a
  connection with your patients and improving
  patient care. Like many other enterprises today,
  digital marketing of your medical business is a
  vital tool to build your practice.
• Half of all millennials consult online
  patient reviews when considering a new physician.
  This highlights the importance of marketing your
  medical practice and building your reputation in
  the online marketplace. Today, more than ever,
  its crucial to the ongoing success of your
  practice.

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The Dynamics of a Successful Practice

• As healthcare consumers rely more on digital
  solutions to make informed and practical choices,
  investing in a dynamic web presence makes sense.
  It also takes expertise and time to create and
  manage an online presence and establish your
  digital reputation as a trusted professional.
  After all, creating a rapport in your day-to-day
  operations also takes considerable effort.

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• However, concentrating on your daily
  interactions with your patients is what you do
  best. Therefore, streamlining processes that
  reduce workloads on you and your staff and
  improve efficiency should be a high priority.
  Implementing procedures that help eliminate
  errors and increase profitability result in
  improved satisfaction for you and your staff.
• The ultimate approach to creating a
  successful practice involves integration across
  all spectrums from patient care and staff
  satisfaction, to innovative

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• ways to streamline your practice and create
  and maintain your web presence and reputation.
• Outsourcing your workflow solutions and web
  management allow you to exclusively focus on
  patient care. This can help to improve your
  reputation as a dynamic healthcare provider.

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Building Your Online Reputation

• Creating your digital identity is about more
  than having a website. Integration across all
  digital platforms is the most efficient way to
  build your online reputation. The truth is that
  your online reputation will be established one
  way or another.
• Patient reviews can be found on Google,
  RateMDs, Healthgrades and many other forums. Its
  in your best interest to take a proactive
  approach to building your online reputation. Some
  of the best ways of doing so include

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• Having a website for your practice which creates
  relevant content for your target audience. This
  includes content which brands your practice and
  increases patient trust. This runs the gamut from
  educating potential and current patients about
  your practice to educating patients about health
  conditions related to the specialties of your
  practice. Over 150 million Americans utilize
  online content to learn about health-related
  topics. Becoming a trusted source of health
  information can increase your visibility online
  while helping to build your online reputation.

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• However, its important to note that having a
  web presence alone will not increase your
  visibility. Skilled expertise in Search Engine
  Marketing (SEM) and Search Engine Optimization
  (SEO) are the keys to increasing your website
  traffic, which likewise means more patients for
  your practice.
• Establishing a powerful social media presence is
  another way to promote your practice. Facebook is
  quickly becoming the most relevant online
  marketplace. It allows you to engage with current
  and potential patients. It can also be a powerful
  tool in which your followers and patient base
  help to build your reputation.

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• Many patients study online reviews and
  patient experiences before making a decision
  about which provider they will consult with. Its
  extremely important to have an active presence in
  social media. Its also a great way to integrate
  content from your website and increase your
  presence.
• Email marketing is another great tool for
  helping to build your online presence. In fact,
  McKinsey, a top management consulting firm, says
  that email marketing is 40 times more effective
  than Facebook and Twitter combined to draw more
  patients to your practice.

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• Its one of the best ROI (return on
  investment) strategies to improve patient
  engagement. A medical practice is more likely to
  secure an appointment with a new patient when
  email marketing is part of their marketing
  strategy. It also helps to keep patients informed
  while keeping you connected with your patients.

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Marketing and Streamlining Your Medical Practice

• Our focused services can help market your
  practice and help you maintain a dominant web
  presence. We can tailor a plan to help you reach
  the desired objectives for your practice.
• Our streamlined services include designing an
  SEO-optimized website, marketing your practice
  through social media channels and email
  marketing, delivering engaging content through
  blogs, and promoting your business through press
  releases and local listings, among others.

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• We also offer a holistic approach to help
  improve the performance of your practice by
  optimizing your workflow. This can help to
  further enhance your patient experience, whether
  its in the office or on the web.
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