New Trends in Search

1
New Trends in Search

• NewComm Forum
• March 2, 2006
• David Strom, david_at_strom.com

2
Topics

• General search issues
• Financial and technical issues
• Blog-related issues

3
General Issues

• How can companies manage their online
  reputations?
• Is there such a thing as ethical search engine
  optimization?
• Is search engine optimization an oxymoron or does
  it really work?
• What will search products from local yellow pages
  look like?
• What are your thoughts about BearingPoint/ Google
  deal?
• Is Web 2.0 changing anything with search?

4
Financial/Technical Issues

• Can anyone make money from search besides Google
  selling ads alongside the results?
• What new revenue models beyond pay-per-click are
  being used today?
• How can search be best integrated into a desktop
  OS? A mobile OS?
• What are the business models supporting localized
  search? Can search grab newspapers and radio ad
  base?
• What are implications for advertisers and
  consumers in integrating voice into the paid
  search experience?

5
Blog Issues

• How to optimize blog/RSS/podcasts for best search
  engine visibility?
• Can you trust your search results, particularly
  as more blog and user-created content floods the
  Web?
• How do different blog search engines present
  results?
• Does tagging help optimize blogs?
• What plug-ins are available to optimize blog
  posts for search?
• What are great blog entry titles?

6
Panel

• David Strom, david_at_strom.com, Web Informant
• John Cass, Backbone Media, john_at_backbonemedia.com,
  Blog Survey
• Rob Key, CEO of Converseon, rkey_at_converseon.com
• Stephan Spencer, president of Netconcepts,
  sspencer_at_netconcepts.com
• Ross Weinstein, Ingenio, ross_at_ingenio.com