5 Top Digital Marketing Trends in 2022 - PowerPoint PPT Presentation

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5 Top Digital Marketing Trends in 2022


Digital marketing is evolving faster than ever. In 2021, Digital marketing has seen lots of new trends which make a lot of impacts. In this new year too, we are expected to see some new trends which would give digital marketing a lot more variations. – PowerPoint PPT presentation

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Title: 5 Top Digital Marketing Trends in 2022

5 Top Digital Marketing Trends in 2022
  • Digital Marketing has completely changed how we
    browse the internet over the past few years. A
    digital marketer has to keep a tab on the latest
    trends of the digital marketing space. These
    trends determine how a digital marketing industry
    will shape up and adapt quickly to changing
    needs, thereby helping a company succeed.In this
    PPT, we will discuss some of the latest trends of
    Digital Marketing in 2022.

Top 5 Digital Marketing Trends Are
  • Voice Search Optimization
  • Augmented Virtual Reality
  • Social Media
  • Artificial Intelligence
  • Influencer Marketing

Voice Search Optimization
  • Digital marketers are now putting more focus on
    Voice Search as virtual assistants have become
    very popular in recent years, with Google
    Assistant, Alexa, Siri, and Bixby getting their
    fair share of traction. Both Google Assistant and
    Alexa have over 100,000 skills, giving their
    voice assistants the ability to respond to user
    commands and queries very specifically.

Augmented Virtual Reality
  • With the rise of new technologies, digital
    marketing has undergone a lot of changes in the
    last decade. Mobile devices, social media, and
    big data have become a daily marketing staple for
    brands. In 2022, virtual reality and augmented
    reality will be even more common in marketing

Social Media
  • Whether it's Instagram stories and reels
    integration, Facebook marketing, Facebook live
    streaming, Twitter paid campaigns, and YouTube
    Shorts, today's Digital Marketers use such
    platforms specifically to increase the reach of
    their brands. These platforms provide marketing
    insights and even help them track their
    performance and analyze your work.

Artificial Intelligence
  • The use of Artificial Intelligence in a variety
    of services, like content creation, chatbots, and
    search engines, has steadily increased in recent
    years. In fact, the pandemic fueled the growth
    further. According to a survey conducted by PwC
    of over 1,000 U.S. based companies, 52 have
    accelerated their plans to adopt AI.

Influencer Marketing
  • Social media marketing and word-of-mouth
    marketing combine powerfully with Influencer
    Marketing, which uses influencers on social media
    platforms like YouTube or Instagram to boost a
    brand's presence in the market. To reach a much
    broader demographic with a loyal fan following,
    Influencer Marketing could prove to be the next
    big thing!

  • Digital marketing is continuously evolving and in
    2021, we saw many changes in the world of
    digital marketing. From the hype of Artificial
    Intelligence to virtual augmented reality, one
    thing is very much certain these trends can
    drastically change our digital marketing efforts
    in 2022. Most of the digital marketing companies
    in india need to adapt these changes to deliver
    more results for their clients.

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