Putting the Behavior Back in Green Behavior: Encouraging ProEnvironmental Actions in the Workplace

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Putting the Behavior Back in Green
BehaviorEncouraging Pro-Environmental Actions
in the Workplace
Implementing Green InitiativesPractical
Limitations of a Techno-Centric Mind Set

• 9 August 2009
• Academy of Management Symposium
• Andrew Essary SE LEED AP
• Arup

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• Please note, these slides are for internal use
  only. They are not to be distributed to external
  parties and images are not to be copied.

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Two Different Approaches

• Low Tech Applications
• No change in design or end-user approach
• High Tech Applications
• Change in design scope with no change in end-user
  application

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Low Tech Applications

• Successful Implication
• Relatively inexpensive
• Easily Achievable No change in design or
  end-user approach

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Low Tech Applications

• Limitations and Failures
• More applicable for residential units
• Lower overall impact in large scale applications
• No change in design or end-user approach
• It is not enough

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High Tech Applications

• Successful Implication
• High Efficiency Design
• Integrated Design
• Ability to Monitor and Control

Image Courtesy of Studio Gang
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High Tech Applications

• Limitations and Failures
• High Upfront Cost
• Design does not meet Reality
• End-user disconnect
• Unanticipated uses
• What is the answer?

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Technology with Behavior Integration

• Beddington ZED
• Zero Net Carbon Emissions
• Organization of Spaces
• Dual Use Balconies
• Low Tech and High Tech Integration

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Technology with Behavior Integration

• Pfizer Campus, Energy Conservation
• Operational and Engineering Adjustments
• Cost 380,000
• Savings 1,000,000 annually

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Technology with Behavior Integration

• Stanford University, Science Engineering Quad
• Sustainable Masterplanning
• Flexible strategies
• Building feedback
• Savings 800,000 annually

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The Next Step

• Holistic Design Approach
• End-user/Designer Interaction
• Creative give and take
• Behavior Design Changes