Active People Survey

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Active People Survey
Alex Bielecki Sport England
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What well cover today

• What is the Active People Survey
• Why was it undertaken
• Scale and Methodology
• What activities are included/excluded
• How you access the Survey results
• Introduction to Active People Diagnostic

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What is the Active People Survey

• A survey of aged 16 adults
• Participation in Sport and physical activity
• Community
• Sport Specific
• Asked people
• What they did over the previous 28 days
• How often they did it
• Intensity
• Volunteering
• Club membership
• Coaching
• Competition
• Demographic information age, gender, ethnicity,
  car ownership, income etc

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Why?
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Why measure participation?

• Government objective to increase participation in
  physical activity by an average of 1 a year to
  2020
• Game Plan (2002)
• Wanless Report (2004)
• Sport England strategic direction

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• The Framework for Sport in England interpreted
  the Game Plan target as
• The percentage of adults participating in at
  least 30 minutes moderate intensity sport and
  active recreation (including recreational
  walking) on 3 or more days a week

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Why?

• Able to measure activity levels over the
  previous 28 days
• Allows us to identify baseline information
• Identify hot and cold spots
• Identify low participation groups
• Monitor progress against our targets
• Support Local Authorities

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Scale of the Survey
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• The Active People Survey is the largest single
  research study ever undertaken by telephone in
  Europe (363,724 completed interviews in England)
  
• Ipsos MORI had over a 120 interviewers working
  six-hour shifts, seven days a week for fifty
  weeks, completing a 1,000 interviews a day for a
  year.
• Minimum of 1,000 completed interviews per Local
  Authority (at least 500 interviews in the summer
  and 500 in the winter take into account
  seasonality effects on participation rates)

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• Contacted approximately 1 in 12 households in
  England over the year
• The survey started in October 2005, and was
  completed in October 2006.
• Capable of measuring statistically valid change
  of 3 to 4 over 3 years for every local authority
  in England
• Survey results are accessed through the Active
  People Diagnostic, - an internet based
  reporting and analysis web site.

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Methodology

• Interviews distributed evenly across each Local
  Authority
• Random Digit Dialling
• Next Birthday rule to ensure representative
  sample
• Postcodes and address collected for accurate
  allocation of respondent to postcode

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What is the difference between Active People
Survey and Taking Part?
Both Surveys have some identical questions e.g.
those which feed into the KPI for participation
Taking Part National Culture Sport
Survey 27,000 adult survey results Culture
wide survey for 3 years Childrens survey for
11-15 year olds 30-40 minute household
interview Provides national level
data Attitudinal questions, such as Levers
(what would make you do activity more often),
motivations and barriers, reasons for not doing
activity
Active People Survey 363,000 completed
interviews Telephone interview 15-18 minutes
questionnaire Continuous for 1 year Provide
local and regional level data, I.e. local
authority level data
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Active living ? Active Transport ? Home
Environment ? Workplace Activity ? DIY/Gardening
Sport and Active Recreation
Active Recreation ? Unstructured
sport ? Casual leisure time activity ?
Recreational walking ? Recreational cycling
Organised Sport ? Clubs ?
Competition ? Tuition
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• Active People Survey Questions
• KPIs for Comprehensive Performance Assessment
• KPI Percentage of adult population participating
  in at least 30 minutes moderate intensity sport
  or active recreation on 3 or more days per week
• KPI Percentage of adult population doing sports
  voluntary work for at least one hour per week
• Other Performance Indicators
• PI Club membership in last 4 weeks
• PI Received formal sports tuition or coaching in
  last 12 months
• PI Participation in organised competition for
  sports
• PI Overall satisfaction with sports provision in
  local area
• Other Survey Questions include
• Number of days in last 4 weeks walked for at
  least 30 minutes
• Usual walking pace (intensity)
• Number of days in last 4 weeks cycled for at last
  30 minutes
• Sporting and other recreational physical activity
  undertaken in last 4 weeks
• For each sport / activity number of days
  undertaken in last 4 weeks
• For each sport / activity usual duration of each
  activity (hours/minutes)
• For each sport / activity effort sufficient to
  raise breathing rate, sweat or make out of breath
  (intensity e.g. light, moderate or vigorous)

• Demographics
• Gender
• Age respondent
• Ethnic group
• Highest qualification obtained
• Housing tenure
• Car ownership
• Long-standing illness or disability
• Working status
• Household income
• NS SEC (Social Grade) respondent and Household
  Reference Person
• Age finished school
• Household size
• Number and age of adults in household
• Number and age children in household
• Address / postcode

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Comparison at

• National level
• Regional level
• Sub regional
• County Sports Partnership
• County
• Local Authority
• ONS/IMD etc
• PCT

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Examples of activities not included in the survey

• DIY, gardening, housework
• Dance but depends on question response
• Watching sport as a spectator
• Pub pastimes, board games
• Pastimes involving training of animals, e.g. dog
  training, pigeon racing
• Pastimes that involve models and flying
  activities, e.g. kite flying, model aeroplane

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Future versions

• GIS Mapping
• Modelling of information to Super Output Area
  level
• Additional market segmentation of data
• Active People Active Places Active
  Solutions !!

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What is Active People Diagnostic?

• Active People Diagnostic is a sophisticated
  online reporting and analysis tool which will
  enable partners (LAs, CSPs, NGBs, PCTs) to
  view survey results
• Four tiers of analysis
• Tier 1 Key Performance Indicators
• Tier 2 Other Performance Indicators
• Tier 3 Cross Tabulation
• Tier 4 - Comparison

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• The Active People Survey

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Active People Survey measuring change
National and Regional change of 1 is
statistically measurable on an annual basis
05/06
06/07
07/08
08/09
09/10
10/11
11/12
12/13
Baseline
No survey
Ability to measure change for larger CSPs. No LA
measure of change.
First ability to measure target change for all
CSPs. LA change can be measured using cumulative
average of 07/08 and 08/09 surveys against 05/06
baseline
Measure LA change against 05/06 baseline only
Measure LA change against 05/06 baseline only
Measure LA change against 07/09 baseline only
Measure LA change against 08/10 baseline only
Annual survey of 500 sample per LA
Cumulative sample of 1,000 per LA
NB years refer to survey period, for example
07/08 is Oct 07- Oct 08
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Summary

• The Active People Survey
• largest ever survey of sport and active
  recreation in England
• launched in response to the need to measure
  target of 1 increase a year
• covers participation in walking, cycling, other
  sporting activities as well as other indicators
  such as club membership, volunteering, receipt of
  tuition/coaching and involvement in competition
• enables analysis of local participation rates
• Active People Diagnostic is the tool by which the
  survey results are available
• Can be used to influence decision making,
  resource allocation and targeting of hard to
  reach groups to increase participation and widen
  access