4 Reasons Why Respondents Dropout From An Online Survey - PowerPoint PPT Presentation

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Title:

4 Reasons Why Respondents Dropout From An Online Survey

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It is disheartening to watch your survey take a downfall especially when you've put in so much effort to prepare one. Creating a survey is undoubtedly not an easy task, and it is certainly not just about coming up with a random set of questions. Many people fail to understand that, leading to respondents dropping out early from the survey. This piece highlights the main reasons why it happens and how to avoid them when you conduct your next survey. – PowerPoint PPT presentation

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Title: 4 Reasons Why Respondents Dropout From An Online Survey


1
Why, When and Where
Online Survey Respondents Leave?
2
You prepared your survey questions. You checked
the question order. You found the best survey
software to help you. You started to create a
survey. You only found out that your respondents
left.
3
(No Transcript)
4
Introduction
  • For market research analysts, nothing can beat
    the disappointment of seeing a high survey
    dropout rate.
  • They usually end up spending long hours of
    analyzing the loopholes thinking of solutions
    on how to make them lower next time.
  • It is not just enough to learn how to make survey
    questions. There are more things required for
    your survey to really be a success.

5
There are several reasons why respondents
sometimes dont answer survey questions and leave
right there and then.
6
1. Unexplained Context
Certain questions might seem inappropriate in
specific contexts yet not in others. For
instance, questions on leisure activities might
be suitable if you conduct a survey for
entertainment precincts but not if part of an
employee satisfaction survey. Respondents dont
respond to queries which they deem inappropriate
for a certain context.
7
2. It Needs a Lot of Effort
Many respondents are not willing to devote too
much effort to offer information unless you give
them an incentive for doing so. For example, the
research wants to determine which galleries or
museums the respondent visited recently. This is
one of the two ways to obtain this information.
The researcher can request the respondent to list
all things they saw at the gallery or museum or
the research can offer a list of exhibitions then
ask the respondent to check the applicable ones.
8
3. Purpose Doesnt Feel Legitimate
A respondent could be reticent to divulge details
they dont see as serving any legitimate purpose.
Why will an organization host a music festival
want to know about occupation or income level?
Explaining the need for the data can make the
request for information look more legitimate and
increase the willingness of the respondent to
answer.
9
4. Too Sensitive Information
There might be an unwillingness on the part of
respondents to share any sensitive information
since it may cause embarrassment or even threaten
their self image. When pressed for an answer, the
respondents may provide biased responses,
particularly during a personal interview.
10
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11
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