Conducting survey research in strategic management

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Conducting survey research in strategic
management

• Stanley F. Slater and Kwaku Atuahene-Gima
• Research Methodology in Strategy and Management
  2004
• 9637805???

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8 A Paradigm for Developing Better Measures of
Marketing Constructs
11 Conducting survey research in strategic
management
15 SEM methods in strategy research
application and issues
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8 A Paradigm for Developing Better Measures of
Marketing Constructs
1.Specify domain of the construct   2.Generate
sample of items 3.Collect data 4.Purify
measure 5.Collect data 6.Assess reliability
7.Assess validity 8.Develop norms
1-1. Literature search   -1. Literature
search -2. Experience survey -3. Insight
stimulating examples -4. Critical incidents -5.
Focus groups 4-1. Coefficient Alpha 4-2.
Factor analysis 6-1. Coefficient
Alpha 6-2. Split-half reliability 7-1.
Multitrait-multimethod matrix 7-2. Criterion
validity 8-1.Average and other statistica
summarizing distribution of scores
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11Conducting survey research in strategic
management
(1)Sampling issues
(2)Construct measurement in strategy research
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15SEM methods in strategy research application
and issues
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1.Abstract

• This paper considers threats to the internal
  validity of field studies that utilize survey
  data. Compared to laboratory experiments and
  field experiments, field surveys should be strong
  in realism, practical significance, and normative
  quality. However, there are substantial threats
  to internal validity that fall into the general
  categories of sampling and measurement. We
  consider these issues and how to deal with them.
  We pay special attention to the existence and
  impact of common method variance including
  strategies for avoiding it, methods for assessing
  it, and approaches
• to correcting for it. Our objective is to
  provide a road map for better use of survey
  methods.

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2.Sampling issues

• (1)sample representativeness
• (a)internal validity
• (b)external validity
• (2)sample size
• (3)selection of key information
• (4)strategies for securing high response rate and
  assessing non-response bias
• (5)issues in conducting online surveys

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3.Construct measurement in strategy research

• (1)reflective and formative indicators

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(2)scale development (3)reliability (4)validity
(a.)content (b.)convergent
(c.)discriminant (5)common method variance
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4.A recent example of quality survey research
5.Summary